Contract

Key Lead

Knix

Knix

201-500 employees

Direct-to-consumer leakproof intimate apparel

Compensation Overview

CA$22.70/hr

+ Bonus

Oakville, ON, Canada

In Person

Category
Retail (1)
Required Skills
Sales
Customer Service
Requirements
  • Must have the necessary work authorization to be legally employed in Canada and be 18 years of age or older.
  • Ability to lift and handle packages weighing up to 25lbs.
  • Ability to move efficiently through the store for long periods of time and as needed for an entire shift.
  • Open and flexible availability to ensure business needs are met including evenings, weekends, and holidays.
Responsibilities
  • Create a comfortable, inclusive, and uplifting end-to-end experience for all Knix customers, leading by example in how we show up on the floor and in fitting rooms.
  • Coach and develop Sales Associates in the moment, reinforcing strong behaviors while maintaining a positive, motivating, and fun working environment.
  • Dominate your assigned selling periods. You’re responsible for the 'pulse' of the floor, using real-time data and KPIs to coach associates on the fly and ensure we never leave a sale on the table.
  • Actively listen to customers' unique needs and guide them to the right Knix products, including bra fittings, to ensure they leave confident and with the perfect fit.
  • Stay knowledgeable on our growing product assortment and ensure your team effectively communicates product expertise with customers.
  • Confidently navigate challenging interactions with team members and customers, de-escalating situations calmly and constructively.
  • Support staff training, visual merchandising, and general operational needs as required.
Desired Qualifications
  • 2+ years’ experience in an apparel or lifestyle retail brand environment is preferred.
  • Proven experience in a lead or senior role.
  • Ability to lead, coach and motivate a team to drive business results while delivering an exceptional customer experience.
  • Demonstrated ability to use KPIs and sales insights to support real-time decision-making and drive stronger results during peak hours.
  • Resourceful and proactive, with a proven ability to calmly resolve conflicts and de-escalate challenging situations with both team members and customers.

Knix makes direct-to-consumer intimate apparel focused on comfort and practicality. Its flagship leakproof underwear, designed to handle menstrual and urinary leakage with multi-layer, moisture-wicking gussets, anchors a broader range including wireless bras, activewear, shapewear, swimwear, loungewear, and the teen line Kt by Knix. The company sells mainly online but also operates physical stores and ships via Amazon, supported by a patented leakproof technology and campaigns that showcase real customers of diverse sizes. Its goal is to provide reliable, reusable intimate wear that protects against leakage while expanding its brand presence in North America and beyond.

Company Size

201-500

Company Stage

Acquired

Total Funding

$366.2M

Headquarters

Toronto, Canada

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Reached C$1 billion net sales by December 2025 post-Essity acquisition.
  • Holt Renfrew partnership expands to six Canadian stores since March 2025.
  • Gabrielle Union ambassadorship launches Sexy Mesh Capsule in April 2024.

What critics are saying

  • Thinx erodes market share with superior brand recognition in 12 months.
  • Essity demands divert resources from innovation to profitability now.
  • Griffiths' 2024 burnout causes leadership missteps in 3 months.

What makes Knix unique

  • Knix patents leakproof gusset technology for underwear and swimwear.
  • Kt by Knix targets teens with carbon cotton gussets drying 2-3x faster.
  • Size-inclusive offerings span XS-XXXXL across all intimates lines.

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Your Connections

People at Knix who can refer or advise you

Benefits

Parental Leave

Product Discount

Wellness Program

Flexible Work Hours

Company News

Fortune
Feb 8th, 2026
Knix founder uses hypnotherapy to tackle fear of failure and extreme burnout at $400M company

Joanna Griffiths, founder and president of $400 million intimates company Knix, has been working with hypnotherapist Grace Smith for five years to manage extreme burnout and work through her fear of failure. The pair meet biweekly for hour-long sessions focusing on business decisions and insecurities. Griffiths launched Knix in Toronto in 2012 and sold 80% of the business to Essity in 2022 for $320 million. Between 2020 and 2022, she endured the pandemic, had three children, raised a $50 million Series B round and completed the sale—all whilst serving as CEO. Diagnosed with extreme burnout in 2024, Griffiths has learned to set boundaries and reject hustle culture. Under her continued leadership as president, Knix reached C$1 billion in net sales last December.

PR Newswire
Mar 31st, 2025
Knix Partners With Holt Renfrew To Grow Canadian Retail Footprint

TORONTO, March 31, 2025 /PRNewswire/ -- Today, Knix, the intimates, swim, active and #1 Leakproof Brand in North America, launches in Holt Renfrew across six retail locations, including two pop-ups. The partnership features a select assortment available in-store and online, bringing together these two renowned Canadian brands. Knix recognized the opportunity to bring the product into the hands of more consumers with this partnership in the elevated and impactful way that Holt Renfrew is known for. This marks an exciting retail footprint expansion for the Knix brand, to complement their direct-to-consumer channels

PR Newswire
Mar 20th, 2025
Knix Partners With Four Iconic Female Founders And Goes "Out Of Office" To Celebrate New Swimwear Collection

"This campaign represents more than just swimwear – it's a celebration of women who are unapologetically powerful," says Joanna Griffiths, Founder President of Knix. "The 'Out of Office' concept was inspired by the idea that even the busiest women take time to disconnect, recharge and rejuvenate. Alongside this campaign, we're excited to introduce our new innovative sculpt fabric, designed to make you feel supported, confident, and beautiful – in a swimsuit that works as hard as you do.". Campaign Partners. Knix's commitment to empowerment is embodied by the remarkable women featured in the campaign. Here is what they had to say:"Being part of Knix's swimwear campaign has been a healing journey, helping me embrace my body and culture

PR Newswire
Jun 4th, 2024
Knix And The Birds Papaya Launch Their Latest Swim Collaboration From The Sports Illustrated Swimsuit Runway At Miami Swim Week.

TORONTO, June 4, 2024 /PRNewswire/ -- Category defining intimate and apparel brand Knix is thrilled to announce their first-ever swimwear collaboration with Sarah Nicole Landry aka TheBirdsPapaya. It was only fitting for Knix's first swimwear collaboration to be with their bestie Sarah, to continue to encourage their community to live unapologetically free just as they are. The limited edition swimwear collection is all about the fun and whimsy of the swim season with design features unique to Sarah's personal style including the detailed ruffles and her favorite color - pink! The new swimwear collection includes the perfect swim summer staples to stand out on the beach, by the lake or by the pool.Inspired by Knix' ethos, this new collection embodies self-expression and living confidently in the skin you're in with a sexy playful twist - which is what Knix and Sarah are all about. The swim collection was shot in sunny Cabo, Mexico during the Club Knix Swim trip, which happened to be when Landry got the call to participate in the Sports Illustrated Swimsuit Runway show at the W South Beach in Miami during Miami Swim Week. Knix was thrilled to debut the collaboration live in Miami and continue the partnership started with SI Swim last year as the first period swim ever featured in the iconic magazine.The new limited edition swim collection includes seven pieces in seashell (pink) and seashell gingham including:Just in time for summer, this bright and fun limited edition collection is offered in sizes XS - XXXXL as an online exclusive collection available to purchase today at www.knix.com and www.knix.ca .To learn more about the Knix x The Birds Papaya Swim Collaboration please click here .About KnixKnix is a direct-to-consumer category defining intimates and apparel brand. Through innovative products and a community-first approach, Knix is on a mission to empower people at every age and every stage, everywhere to live unapologetically free

PR Newswire
Apr 4th, 2024
Knix Launches New Sexy Mesh Capsule--Mesh Bras And Bodysuits For All

As seen on Global Brand Ambassador, Gabrielle UnionTORONTO, April 4, 2024 /PRNewswire/ -- Today, category defining intimate and apparel brand Knix is showing off a sexier side with the launch of the new Sexy Mesh Capsule collection, as seen on Knix Global Brand Ambassador, Gabrielle Union. This new partnership with Gabrielle Union also debuted the tagline "Knix for Life," highlighting the brand's mission to provide products for every age and at every stage of life — this time, with a sexy, sheer mesh twist.Knix is the leading Leakproof Brand in North America, with over 39,000+ 5-star reviews on Wireless Bras and 10+ million underwear sold. The new Sexy Mesh Capsule includes the Mesh Bra, Mesh Bodysuit and Light Leakproof No-Show Mesh High Rise underwear, designed with comfort in mind with the addition of smooth and sexy mesh, for wearing as underwear or outerwear.Take Your Confidence To New HeightsDesigned to take your confidence to new heights, with a peek of sheer mesh, a dash of sexiness, and the perfect amount of leak protection, the Light Leakproof No-Show Mesh High Rise underwear are period underwear that absorb about 2 tsp of liquid which is the equivalent of about 1.5 pantyliners or about 1.5 regular tampons to keep you protected when you need it most.Inclusive Sheer Mesh Bra SizingThe sheer Mesh Bra includes adjustable straps, wireless support and is available in sizes XS-XXXXL with plus cups available to those who prefer more coverage in the chest. This mesh bra has transparent cups for you to reveal your sexiest self.Underwear As OuterwearThe Mesh Bodysuit includes double mesh paneling in the cups for you to feel sexy and pair it with your favorite pieces — whether you dress it up or down, whatever your style! With underwear as outerwear trending, this piece is the perfect addition to your spring wardrobe.The new Sexy Mesh Capsule is available in colors Black, White and Citron (trending 2024 color) online and in Knix stores across Canada and California. The Mesh Bra retails for $54 USD/$64 CAD, the Mesh Bodysuit retails for $75 USD/$85 CAD and the Light Leakproof No-Show Mesh High Rise Underwear retails for $26 USD/$32 CAD.To view the Sexy Mesh Capsule please click here .About KnixKnix is a direct-to-consumer category defining intimates and apparel brand. Through innovative products and a community-first approach, Knix is on a mission to empower people at every stage and every stage, everywhere to live unapologetically free