Full-Time

Director of US Marketing

Posted on 5/29/2024

Blank Street

Blank Street

201-500 employees

Affordable coffee with app-based ordering

Consumer Goods

Compensation Overview

$120k - $170kAnnually

+ Equity + Learning Opportunities + Commuter Benefits + Free Coffee

Senior, Expert

New York, NY, USA

Required Skills
Sales
Marketing
Data Analysis
Requirements
  • 5+ years of experience in brand and product marketing, particularly in the food and beverage industry
  • Strong understanding of retail marketing and consumer behavior
  • Experience with digital marketing and growth marketing strategies
  • Excellent leadership and team management skills
  • Strong organizational, communication, and project management abilities
  • Passion for creating meaningful connections and enriching daily rituals for consumers
Responsibilities
  • Build and manage a high-performing marketing team
  • Create a consistent and recognizable brand identity across all channels and touch points in the US
  • Design and manage the annual marketing calendar, marketing budget, promotions, and loyalty programs
  • Lead by example, demonstrating a passion for consumer and retail experiences
  • Foster a positive team culture characterized by energy, hard work, honesty, and low ego
  • Launch multiple product-focused seasonal marketing campaigns annually, leveraging all marketing channels to effectively drive revenue in our stores
  • Develop and implement in-store marketing strategies to drive sales and increase brand awareness
  • Analyze customer behavior and preferences in retail environments
  • Lead digital marketing efforts, including social media, email marketing, paid ads, and influencer partnerships
  • Utilize marketing analytics tools to track and measure the effectiveness of digital campaigns

Blank Street Coffee provides an excellent working environment by blending technology and tradition in the coffee industry. At the core of its operations, the company leverages app-based ordering, pickup, and delivery alongside a robust customer rewards program, ensuring not only convenience for its customers but also an engaging and progressive workplace for its employees. This focus on accessibility and efficiency makes it a leader in the modern coffee retail space, offering team members a dynamic and fulfilling career experience.

Company Stage

N/A

Total Funding

$121.4M

Headquarters

Brooklyn, New York

Founded

2020

Growth & Insights
Headcount

6 month growth

27%

1 year growth

63%

2 year growth

144%