Editor
About the job
- Have 1–3 years of professional writing experience in digital media, branded content, copywriting, or an agency.
- Have a portfolio of published work.
- Have excellent written English and produce clean copy requiring minimal editing.
- Be able to adapt tone for different brands and categories while maintaining the Hypebeast voice.
- Have strong knowledge of Hypebeast content, fashion, sneakers, design, and youth culture.
- Be organized and reliable with deadlines, and be comfortable acting on client feedback and turning revisions around quickly.
- Have working knowledge of WordPress or a similar content management system and basic Photoshop skills.
- Be eligible to work in Hong Kong.
- Write, edit, and publish advertorial and branded articles for global campaigns across Hypebeast, alongside organic news when required.
- Turn client briefs, press materials, and campaign assets into clear, engaging stories aligned with the Hypebeast brand and the client’s key messages.
- Work with Senior Editors, Sales, Account Management, and Hypemaker to scope deliverables, confirm timelines, and manage client feedback and revision rounds.
- Manage multiple campaigns at once, tracking deadlines, approvals, and go-live dates.
- Write headlines, standfirsts, and social copy that drive clicks while meeting partner requirements.
- Apply SEO best practices and Hypebeast style and disclosure standards to every partner post.
- Prepare images and assets in WordPress and Photoshop for publication.
- Branded or sponsored content experience is a strong plus.
- Written Chinese, Japanese, or Korean is a plus.
About the company
HYPEBEAST operates as an online platform for men's contemporary fashion and streetwear that combines e-commerce with editorial content. It sells clothing, footwear, and accessories and often features limited-edition collaborations and capsule collections, with products delivered through its online store. Its editorial side publishes news, trend reports, and features on fashion and culture, helping to attract and engage a young, urban audience and monetize through advertising and sponsored posts. The platform differentiates itself by pairing direct-to-consumer retail with curated cultural content and exclusive drops, creating a destination that blends shopping with media. The company aims to be a global hub for streetwear and contemporary fashion, connecting trends, brands, and consumers through both commerce and editorial influence.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Hong Kong
Founded
2005
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Simplify's Take
What believers are saying
- FY2026 net profit reached HK$17.6 million after FY2025's HK$21.0 million loss.
- Gross margin rose to 45.4% in FY2026, up from 40.1%.
- HBX launched Gallery HBX in Central and a Hysan Place store in 2026.
What critics are saying
- Revenue fell 12.7% to HK$582.2 million in FY2026, extending a two-year decline.
- E-commerce revenue dropped 19.6% to HK$131.9 million, weakening the dual-engine story.
- If media budgets stay weak, Hypebeast becomes a shrinking publisher with little pricing power.
What makes Hypebeast unique
- Hypebeast owns editorial media plus commerce, letting content directly feed HBX sales.
- FY2026 media revenue still generated HK$450.3 million, proving audience reach remained commercially relevant.
- Its Hong Kong listing, global streetwear coverage, and branded events create rare cultural infrastructure.
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Benefits
- Flexible Work Hours