Full-Time

Partnership Marketing Manager

Posted on 9/20/2024

Zeta Global

Zeta Global

1,001-5,000 employees

AI-driven marketing technology for customer engagement

Enterprise Software
AI & Machine Learning

Compensation Overview

$85k - $95kAnnually

Senior

Nashville, TN, USA

Location is flexible but ideally would like this individual to be in Chicago, IL or one of our office locations (NYC, Nashville, San Francisco or LA).

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Sales
Data Analysis
Requirements
  • Excellent written, verbal, and presentation skills to satisfy two key areas: 1. Externally: understanding and communication of our products and services to external client teams in a compelling, accurate, strategic, and holistic manner 2. Internally: communicating with internal key stakeholders and SMEs to effectively harness their expertise in building new content for various projects (sales materials, technical documentation, analyst relations, etc.) across business needs.
  • Ability to understand data and identity, then creatively apply that understanding in communicating unique and client-specific applications and use cases
  • Strong analytical and problem solving skills, self-motivated, personable, and strong attention to detail.
  • Consistently curious about sales and product developments and gaining familiarity and expertise in multiple practice areas. Can translate information into understanding and implement into sales and training materials.
  • Proven track record of project management and time management to ensure that programs developed are relevant and aligned with sales and business needs and objectives.
  • Ability to work in a fast paced, detail-oriented environment.
  • Ability to coordinate several projects simultaneously with limited supervision.
  • Expertise in Microsoft PowerPoint and other presentation or word processing software
  • Minimum 5 years' relevant experience in similar roles, including at agencies, brand marketing teams, media publishers, or managed service ad tech platforms.
Responsibilities
  • Manage and deliver on a pipeline of presales deliverables across a range of client industries.
  • Apply your experience, creativity, strategic intellect, and product knowledge to help ideate and map Zeta’s solutions to address client need, then create the client deliverable to appropriately articulate solution
  • Craft creative concepts that tie a brand’s personality and marketing goals to areas where Zeta has differentiated equity in clear, powerful, easy-to-grasp platforms
  • Collaborate with Zeta’s sales team and internal SMEs to hone the solution, craft the narrative and design each deliverable
  • Partner with other Partnership Solutions team members on key projects outside of the proposal pipeline, including the development of thought leadership content, new proposal templates and frameworks, and more.
  • Create and maintain a library of sales collateral within verticals, partnering with key internal stakeholders

Zeta Global focuses on enhancing marketing strategies for brands through data-driven technology. Its main product, the Zeta Marketing Platform, uses artificial intelligence to provide a real-time overview of potential and existing customers, allowing brands to create personalized marketing experiences across various channels. This platform aggregates extensive real-time data, including behavioral signals and purchase intentions, to help businesses understand customer intent and reduce churn. Unlike many competitors, Zeta Global emphasizes a deep level of personalization and engagement, serving enterprise clients with tailored marketing solutions. The company's goal is to help brands acquire new customers, retain them longer, and increase their overall value through effective marketing strategies.

Company Stage

IPO

Total Funding

$301.5M

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

3%

1 year growth

11%

2 year growth

18%
Simplify Jobs

Simplify's Take

What believers are saying

  • Zeta's acquisition of ArcaMax enhances its data cloud and platform capabilities.
  • The launch of Zeta NEXT showcases new AI technologies for marketing success.
  • Support for AWS initiative accelerates advertising and marketing transformation.

What critics are saying

  • Integration challenges from LiveIntent acquisition may disrupt operations.
  • Increased competition from emerging AI-driven platforms could erode market share.
  • Reliance on third-party data providers may be affected by data privacy regulations.

What makes Zeta Global unique

  • Zeta Global leverages AI to create personalized marketing experiences at scale.
  • The company offers a real-time view of prospects and customers through its platform.
  • Zeta's carbon neutrality achievement positions it as a leader in sustainable marketing.

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