C

Connecticut State Community College

Public college system consolidating 12 campuses

Campus Strategic Communications & Marketing Coordinator

Marketing Generalist & ManagementPosted on Nov 10
Full-time$72.1k /yr

About the Job

Requirements

  • A bachelor's degree in an appropriately related field and at least two years of related experience, or an equivalent combination of education, experience, and training that provides the competencies needed for the role.
  • Professional practice in journalism, social media, and public relations.
  • Copywriting skills.
  • Desktop publishing skills.
  • Event-planning skills.
  • Photography skills.
  • Media-relations skills.
  • Presentation skills.
  • Existing media relationships or demonstrated ability to establish them through professional social media and public relations practice.
  • Ability to work effectively with individuals from diverse academic, socioeconomic, cultural, and ethnic backgrounds, including individuals with disabilities.
  • Strong interpersonal, oral, and written communication skills.
  • Proficiency with Microsoft Office applications, including Word, Excel, PowerPoint, Outlook, and Teams.

Responsibilities

  • Develop and implement strategic communications and marketing plans aligned with campus and college priorities.
  • Create and manage integrated campaigns supporting enrollment growth, student success, workforce development initiatives, fundraising efforts, community engagement, and special events.
  • Develop and distribute press releases, maintain relationships with local media, respond to media inquiries, identify opportunities to promote campus achievements and programs, and refer media to the CT State Director of Media & Public Relations when appropriate.
  • Coordinate creation and updating of campus website content and implement updates through the CT State Web Services team.
  • Write, edit, and produce reports, programs, invitations, fact sheets, flyers, and other collateral supporting campus programs, services, and events.
  • Advise campus leadership on communications for events, outreach, and campus-based initiatives.
  • Develop written remarks for the Campus President or Institutional Advancement staff as needed.
  • Research and advise campus leadership on opportunities to promote the campus.
  • Oversee campus social media accounts and create content and engagement strategies.
  • Support development of marketing materials, publications, reports, newsletters, digital communications, and promotional collateral.
  • Coordinate photography, videography, storytelling, and content-creation efforts that strengthen institutional visibility and brand awareness.
  • Support campus events, community outreach activities, donor engagement efforts, and public-facing initiatives that advance institutional goals.
  • Coordinate with freelancers, contractors, and other campus coordinators.
  • Attend and participate in convocation and commencement ceremonies.
  • Serve on assigned committees and task forces.
  • Attend and participate in committee, staff, informational, and professional meetings, which may occur during evenings and weekends.

Desired Qualifications

  • Experience developing and implementing strategic communications and marketing plans to promote organizational programs, services, initiatives, and events to internal and external audiences.
  • Experience creating and managing digital content, including website content, social media platforms, newsletters, email communications, and other digital marketing materials.
  • Experience developing written communications and marketing materials, including press releases, feature stories, executive remarks, newsletters, publications, promotional materials, and other informational content.
  • Experience coordinating media relations and public relations activities, including responding to media inquiries, preparing media materials, and establishing relationships with local media outlets.
  • Experience planning and executing marketing campaigns, special events, and community outreach initiatives to increase organizational visibility, audience engagement, and awareness of programs and services.
  • Experience using graphic design, desktop publishing, photography, or multimedia tools to develop visual content and promotional materials for print and digital distribution.
  • Bilingual communication skills and ability to engage diverse and multilingual audiences.

About the Company

Connecticut State Community College

Public college system consolidating 12 campuses

CT State is a public higher education system formed by merging Connecticut’s 12 community colleges into one singly accredited institution that serves about 70,000 students across 12 campuses. It offers more than 300 associate degrees and certificates across six areas, with programs for direct workforce entry or transfer to four-year universities, funded by tuition, fees, and state appropriations. It differentiates itself as the largest community college system in New England with a single accreditation and cross-campus access under the Connecticut Board of Regents for Higher Education within the CSCU system. Its goal is to provide affordable, accessible education and workforce development while achieving financial sustainability and reducing educational opportunity gaps.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Not listed
Founded
2015

Recently Posted Jobs

Explore more opportunities at Connecticut State Community College

See more jobs