Y

Yahoo

Web portal and digital services provider

Growth & Subscriptions Senior Director

Growth MarketingConfirmed live in the last 24 hours
Full-timeUnited States$172.6k - $375.3k /yr

About the Job

Requirements

  • A bachelor's degree in Business, Computer Science, Economics, Marketing, Data Analytics, or a related field, or equivalent practical experience.
  • At least 10 years of professional experience in product management, growth, or digital subscription leadership within consumer-facing, high-scale platforms.
  • A proven track record operating a direct-to-consumer or subscription business with direct accountability for conversion, activation, retention, and lifetime value.
  • Experience using AI-assisted analytics or workflow tools, such as large language model prompts for copy generation, artificial intelligence SQL copilots, or predictive analytics platforms, to accelerate growth velocity.
  • Deep command of in-product growth mechanics, including paywall optimization, dynamic onboarding, viral loops, and rigorous A/B experimentation.
  • Proven leadership skills and experience driving cross-functional outcomes across teams not directly managed.

Responsibilities

  • Own end-to-end growth strategy and revenue performance across the Yahoo Sports product portfolio, driving adoption for Yahoo Fantasy and revenue growth for Yahoo Fantasy+ and future subscription offerings.
  • Champion generative artificial intelligence tools, such as Anthropic Claude via AWS Bedrock and internal AI data query assistants, to accelerate seasonal growth experimentation, synthesize cohort data, and automate personalized subscriber onboarding journeys.
  • Drive retention, usage, and re-engagement across core product surfaces, including draft tools, in-season lineup management, commissioner controls, and fandom tools, using data-driven feedback loops to convert active users into paying subscribers.
  • Direct in-product monetization strategies for Fantasy+, including dynamic paywall placement, onboarding activation, churn-save mechanics tied to the sports calendar, and partner perk programs.
  • Use AI-assisted analytics and predictive modeling to identify early indicators of subscriber churn, model lifetime value across seasonal cohorts, and optimize A/B testing velocity across mobile and web surfaces.
  • Lead cross-functional growth initiatives across Engineering, Product, Marketing, Business Development, and Editorial, establishing shared growth targets, rapid experimentation frameworks, and executive visibility.
  • Foster an experimental, AI-forward culture across growth and cross-functional teams, building organizational competency in prompt-assisted copywriting, rapid prototyping, and automated funnel diagnostics.
  • Adhere to Yahoo policies, exercise sound judgment, work effectively, safely, and inclusively with others, exhibit trustworthiness and meet expectations, and safeguard business operations and brand integrity.

Desired Qualifications

  • A master's degree or MBA.
  • Direct growth leadership experience in sports, media, gaming, fantasy sports, or enthusiasm-driven verticals.
  • Hands-on familiarity with deploying AI-driven personalization engines, dynamic paywalls, or automated fan engagement messaging triggers.
  • Experience scaling community or fandom products, including social features, engagement loops, and shared user experiences.
  • A commitment to continuous learning and proactively evaluating emerging AI tools to enhance consumer growth models and team productivity.

About the Company

Yahoo

Web portal and digital services provider

Yahoo runs a collection of web services and a portal that includes finance, sports, news, and email. It delivers specialized sections through a single branded site, with personalized features and search to keep users engaged. It stands out thanks to its long brand history, broad media focus, and past acquisitions that created a one-stop hub. Its goal is to grow its audience and stay relevant in a shifting digital landscape.

Company size
10,001+
Company stage
IPO
Headquarters
Sunnyvale, CA
Founded
1985

Recently Posted Jobs

Explore more opportunities at Yahoo

See more jobs