Director of Health & Fitness

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.

The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

At Planet Fitness, our purpose is to create a more connected and Judgement Free™ planet, where fitness and wellbeing are within reach for all. That commitment extends to our team members and how we work together.

Breaking Boundaries Together is how we bring our employee experience to life, creating a place where people can show up as themselves, explore what’s possible, continue to grow and achieve more together than they can alone. Guided by our PLANET Principles, we put people first, lead with authenticity and integrity, embrace change and thrive together.

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

Overview

The Director of Health & Fitness is responsible for defining and leading Planet Fitness' enterprise fitness strategy across clubs, digital experiences, fitness programming, education, content, and emerging wellness initiatives. This role serves as the organization's primary fitness subject matter expert and trusted advisor on topics including exercise science, strength training, healthy aging, recovery, nutrition, behavior change, weight management, and overall wellness.

The Director of Health & Fitness partners closely with Operations, Marketing, Product, Franchise Support, Corporate Clubs, Communications, Analytics, and Member Experience teams to develop innovative fitness experiences that enhance member engagement, confidence, and long-term exercise adherence. This individual also serves as the functional leader of the Planet Fitness Trainer network and plays a key role in identifying, developing, and implementing new fitness programs, concepts, and wellness initiatives across the Planet Fitness system.

This role follows a hybrid schedule and requires regular, in-person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of one of these locations. Fully remote work is not available for this role.

Responsibilities

Fitness Strategy & Innovation 

• Develops and leads Planet Fitness' enterprise health, fitness, and wellness strategy aligned with business goals, member needs, and industry trends. 
• Serves as the company's primary subject matter expert on fitness, exercise science, recovery, healthy aging, nutrition, weight management, and behavior change. 
• Identifies emerging trends, technologies, and opportunities that strengthen Planet Fitness' position as an industry leader. 
• Evaluates and recommends new fitness, wellness, and member engagement initiatives that support long-term growth. 
• Establishes a multi-year roadmap for fitness programming, education, content, and wellness experiences. 

Member Experience & Program Development 

• Leads the development and evolution of fitness programming, education, and wellness initiatives designed to increase member engagement and exercise adherence. 
• Partners with Product, Marketing, and Member Experience teams to incorporate fitness expertise into digital experiences and member-facing solutions. 
• Ensures fitness offerings remain approachable, evidence-based, inclusive, and aligned with the needs of Planet Fitness' diverse member base. 
• Provides guidance on fitness-related content, messaging, and educational resources across member touchpoints. 
• Uses member insights and business performance data to continuously improve fitness-related experiences and programs. 

Cross-Functional Leadership & Partnerships 

• Partners closely with Operations, Franchise Support, Corporate Clubs, Product, Marketing, Communications, and Analytics teams to align fitness initiatives with business priorities. 
• Builds strong relationships with franchisees and operational leaders to support successful implementation and adoption of fitness programs. 
• Represents Planet Fitness as a trusted fitness expert with external partners, industry organizations, and strategic stakeholders. 
• Collaborates with internal and external partners to develop innovative solutions that support member outcomes and business objectives. 

Business Insights & Continuous Improvement 

• Monitors industry trends, member behaviors, and competitive activity to identify opportunities and risks. 
• Establishes success measures and evaluates the effectiveness of fitness initiatives, programs, and partnerships. 
• Leverages data and insights to inform recommendations, priorities, and future investments. 
• Supports business case development and strategic planning for health, fitness, and wellness initiatives. 
• Drives a culture of innovation, continuous learning, and improvement across fitness-related programs and experiences. 

Qualifications

• Bachelor's degree in Exercise Science, Kinesiology, Sports Medicine, Public Health, Nutrition, Health Promotion, or related field required
• 10+ years of progressive leadership experience in fitness, wellness, health, coaching, exercise science, or related disciplines
• Deep expertise in exercise science, strength training, recovery, nutrition, healthy aging, weight management, and wellness best practices
• Demonstrated knowledge of emerging trends, including GLP-1 medications, digital fitness, wearable technology, and consumer health and wellness
• Experience developing fitness programs, education strategies, coaching models, and content initiatives
• Proven ability to evaluate new concepts, develop business cases, and influence strategic decision-making
• Experience building partnerships with industry experts, healthcare organizations, and external stakeholders
• Strong analytical and business acumen with the ability to leverage data and insights to drive decision-making
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives.
• Exceptional presentation and communication skills along with the ability to communicate effectively across all levels of the organization, including executive leadership.
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally.
• Creative, progressive, thought leadership with the ability to influence and drive organizational change.
• Excellent leadership and people development skills with the ability to motivate, guide, mentor, and inspire others.
• Demonstrated strategic thinking, innovation, and problem-solving skills with the ability to balance long-term vision and business priorities.
• Dedicated learner with a natural curiosity for consistent growth.
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced, ever-changing, deadline-driven environment.
• Cooperative team player with an upbeat, positive, "can-do" attitude!

Perks

Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan. 

The salary for MA-based and NH-based employees hired into this role will be aligned with the range below. This is a good faith estimate, and the amount of base salary will correspond with a candidate’s professional experience, qualifications and internal equity.

Annual Base Salary Range: $150,000-$175,000

This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.

Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.

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