M

Metaforms

AI-driven qualitative research interview platform

Product Engineer

Full-TimePosted on 10/27/2026
No salary listed
Mid
Bengaluru, Karnataka, India
In PersonOn-site in Bengaluru.
Software EngineeringFull-Stack Engineering

About the job

Requirements
  • At least 3 years of experience building and shipping software.
  • Strong full-stack skills with React, TypeScript, Python, and AWS.
  • Evidence of taking products from idea to working product.
  • Good judgment about scope, speed, quality, and when to stop polishing.
  • Care for the details that make software feel good.
  • Initiative to get context, make decisions, and move.
Responsibilities
  • Work closely with customers to understand their workflows and identify friction.
  • Choose problems, shape solutions, and ship them across the stack.
  • Build understandable interfaces and dependable systems.
  • Bring AI into real workflows, with evaluations and recovery paths to make it useful.
  • Monitor work in production, review usage and feedback, and continue improving it.
  • Challenge bad ideas, including one's own.
Desired Qualifications
  • Experience with AI products.
  • Experience with enterprise workflows.
  • Experience on early-stage teams.

About the company

M

Metaforms

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Website

Metaforms.ai provides an AI-driven platform for qualitative research that helps organizations plan and run interviews, observations, and focus groups to uncover deep insights about people and processes. The platform supports interviewer deployment, enables exploration of organizational culture, employee experiences, and decision-making, and integrates with usability testing, contextual inquiries, and diary studies through connections with other tools. It uses a subscription-based pricing model with tiered plans that grant different levels of access and features. Data privacy and regulatory compliance are central, making it suitable for educational institutions, health sciences, and businesses across sectors that need careful, privacy-minded qualitative research. The goal is to deliver actionable, nuanced user and organizational insights to inform design improvements, strategy, and decision-making.

Company Size

51-200

Company Stage

Series A

Total Funding

$10.5M

Headquarters

Noida, India

Founded

2019

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Simplify's Take

What believers are saying

  • July 31, 2025 Series A raised $9 million from Peak XV, Nexus, and Together.
  • Metaforms is expanding into report generation and voice-based research, widening wallet share.
  • InsightPlatforms lists trusted agencies and data partners like Dynata and Strat7, signaling adoption.

What critics are saying

  • Qualtrics, Confirmit, and Decipher can copy features and bundle AI into existing contracts.
  • Metaforms depends on third-party platform APIs; vendor changes or access restrictions break workflows fast.
  • Market-research agencies face margin pressure and consolidation, making a $19.7 million-funded vendor vulnerable to churn.

What makes Metaforms unique

  • Metaforms embeds inside Decipher, Confirmit, Qualtrics, and Dimensions, reducing workflow switching costs.
  • Its agents automate survey programming, data processing, bidding, and voice research end-to-end.
  • Free custom integrations and questionnaire version control fit agency workflows better than standalone AI tools.

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Benefits

  • Health Insurance
  • Professional Development Budget
  • Mentorship Program
  • Meal Benefits

Growth & Insights and Company News

6 month growth

-7%

1 year growth

1%

2 year growth

-5%
Research Live
Nov 12th, 2025
Konovo launches AI healthcare survey tool

Konovo launches AI healthcare survey tool. US - Healthcare insight company Konovo has added a self-service platform for designing and scripting healthcare surveys. Konovo has formed a healthcare and life sciences partnership with AI market research platform Metaforms to integrate the latter's programming AI technology for the 'Survey Studio' tool. Through the tool, healthcare researchers can conduct surveys based on Konovo's life sciences insight base - around 15 years of healthcare research data, design standards and methodology. Advertisement The tool uses AI agents to bring together questionnaire design and survey programming. Konovo was formed in 2025 from the merger of healthcare research businesses InCrowd, SHG, and GlocalMind by owner Apollo Intelligence. The new survey tool will be available from the company in the fourth quarter of 2025. Tal Rosenberg, chief executive, Konovo, said: "We developed Survey Studio to give healthcare researchers an AI tool trained on healthcare intelligence, which can understand their context, governance requirements, and research needs, and help them build a field-ready survey in real time.

Metaforms
Aug 1st, 2025
Metaforms raises $9M to give market research agencies their own AI workflows

San Francisco, CA – July 31, 2025; The market research boom is creating an unexpected casualty: the agencies themselves. In an industry where clients expect faster turnarounds, competitive pricing, and diverse capabilities, agencies are turning down work – not for lack of interest, but because outdated operational systems keep them from meeting client expectations. Metaforms, a startup born from this bottleneck, is helping research teams scale without burning out. Today, the company announces a $9 million Series A to expand its AI infrastructure platform and accelerate adoption across the $130 billion global research industry.

Inc42
Jul 31st, 2025
Metaforms Bags $9 Mn From Peak XV, Others To Automate Research Process For Agencies

B2B AI market research startup Metaforms has raised $9 Mn (around INR 78.8 Cr) in its Series A funding round led by Peak XV Partners, with participation from Nexus Venture Partners and Together Fund.

News Direct
May 16th, 2023
WorkHack secures seed round as it helps companies adopt generative AI capabilities into their product suite | News Direct

WorkHack lands $1.5m funding round as it builds the tech layer enabling businesses to generate the best outcomes from wide scale generative AI adoption.

EnterpriseTalk
May 15th, 2023
WorkHack secures seed round as it helps companies adopt generative AI capabilities into their product suite

Helping these companies embrace the opportunity, WorkHack is today announcing a $1.5M funding round to develop its AI tech layer which allows businesses to deploy safe, thoughtful, and responsible AI functions.