Full-Time

Senior Marketing Copywriter

Good Inside

Good Inside

11-50 employees

Parenting guidance for family healing.

Education

$100,000 - $130,000

Equity

Senior

New York, NY, USA

Required Skills
SEO
Journalism
Marketing
Requirements
  • Bachelor’s degree in Psychology, English, Creative Writing, Journalism, Marketing, or Communications
  • 5+ years as a copywriter, senior copy and/or editorial lead creating marketing campaigns/assets, honing brand voice, on and offline
  • Experience creating ads for digital paid marketing, with a heavy focus on paid social
  • Deep understanding of SEO best practices and know how to weave them into your way of writing
  • Experience working in parenting, psychology, health and wellness, fintech, Ed tech industries
Responsibilities
  • Creating and maintaining the Good Inside brand voice and tone guidelines
  • Collaborating with the Director of Brand, Content and Social Media to set the copy direction for brand messaging
  • Partnering with product and marketing to ensure a cohesive and integrated approach to messaging across channels and platforms
  • Managing freelance copywriters and providing strategic leadership, guidance, and direction
  • Ideation, concept development, editing and proofing copy for all marketing assets
  • Analyzing the performance of copy and making data-driven decisions to optimize and improve messaging

Good Inside distinguishes itself in the parenting support industry by adopting a holistic approach that emphasizes emotional well-being for both parents and children, a strategy that resonates with modern families seeking comprehensive guidance. Their evidence-based programs and resources, developed by experts in child psychology and family dynamics, position them as thought leaders in fostering healthy family relationships. The company's commitment to addressing the root causes of familial challenges, rather than just surface-level issues, offers a competitive edge by providing long-term solutions that contribute to their growing reputation and influence in the field.

Company Stage

Series A

Total Funding

$10.5M

Headquarters

New York, New York

Founded

2021

Growth & Insights
Headcount

6 month growth

16%

1 year growth

72%

2 year growth

95%