Head of Growth Marketing

Job Description

We are seeking a Head of Growth Marketing to lead our demand generation strategy and execution across all regions. This role is accountable for developing and implementing global growth programs that engage C-Suite audiences, generate qualified pipeline, and accelerate revenue growth. You will own the full demand funnel—from awareness to conversion—ensuring every initiative delivers measurable business outcomes and adds value to our target audiences.

Key Responsibilities:

• Develop and execute global growth marketing strategies across multiple channels (digital, paid media, ABM, content, events, and nurture programs) with clear ROI forecasting and impact measurement
• Lead the full demand generation funnel, aligning marketing campaigns and initiatives with commercial goals to drive qualified pipeline and revenue growth
• Build and scale a Centre of Excellence capability for campaigns, events, and ABM initiatives while enabling regional field marketing teams to execute consistently and locally
• Define target audiences, priority propositions, and go-to-market strategies in collaboration with Sales, Commercial Leadership, Global Alliances, and the CTO function
• Establish thought leadership positioning for the company through industry events, webinars, speaking engagements, and relevant publications in partnership with Communications and Brand teams
• Drive attribution modeling maturity to accurately track originated versus influenced pipeline and provide regular performance analysis to senior leadership
• Lead and develop a global team of demand generation and growth marketing professionals, providing strategic guidance, coaching, and mentoring to ensure world-class performance
• Manage and optimize the demand generation budget, ensuring efficient resource allocation and real-time measurement of marketing impact and ROI
• Spearhead the adoption of AI-driven marketing tools and emerging technologies to improve execution speed, reduce costs, and drive innovation across all marketing practices
• Ensure all demand generation activities comply with data protection regulations, internal governance models, and quality assurance standards

Qualifications

• significant years of progressive marketing leadership experience, with a minimum of 5 years in a global or multi-regional role
• Proven expertise in demand generation, growth marketing, and full-funnel marketing strategy across multiple channels (digital, paid media, ABM, content, events)
• Demonstrated success leading and developing high-performing marketing teams in matrix environments across diverse geographic markets and cultural contexts
• Strong analytical and data-driven mindset with proficiency in marketing automation platforms, analytics tools, and ROI measurement
• Strategic vision combined with hands-on execution capability; ability to translate business objectives into measurable marketing outcomes

Preferred Qualifications

• Experience leading B2B marketing initiatives targeting C-Suite and enterprise audiences
• Familiarity with AI-driven marketing tools and emerging marketing technologies
• Background in technology, software, or professional services industries
• Track record of driving both customer acquisition and expansion revenue growth
• Experience collaborating with sales, product, and executive leadership to align go-to-market strategies

Additional Information

Discover some of the global benefits that empower our people to become the best version of themselves:

• Finance: Competitive salary package, share plan, company performance bonuses, value-based recognition awards, referral bonus;   
• Career Development: Career coaching, global career opportunities, non-linear career paths, internal development programmes for management and technical leadership;
• Learning Opportunities: Complex projects, rotations, internal tech communities, training, certifications, coaching, online learning platforms subscriptions, pass-it-on sessions, workshops, conferences;
• Work-Life Balance: Hybrid work and flexible working hours, employee assistance programme;
• Health: Global internal wellbeing programme, access to wellbeing apps;
• Community: Global internal tech communities, hobby clubs and interest groups, inclusion and diversity programmes, events and celebrations.

At Endava, we’re committed to creating an open, inclusive, and respectful environment where everyone feels safe, valued, and empowered to be their best. We welcome applications from people of all backgrounds, experiences, and perspectives—because we know that inclusive teams help us deliver smarter, more innovative solutions for our customers. Hiring decisions are based on merit, skills, qualifications, and potential. If you need adjustments or support during the recruitment process, please let us know.