Full-Time
Director of Customer Education & Enablement
Posted on 10/31/2025
HG Insights
1,001-5,000 employees
Technology intelligence platform and analytics subscriptions
No salary listed
Remote in USA
Remote
 Growth & Marketing (2) |
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- 5+ years of experience in customer education, customer success, B2B sales, content marketing, partner marketing, customer marketing, enablement, or B2B marketing.
- Proven success in developing and managing partner customer or customer education programs.
- Experience with or willingness to learn and implement AI-driven strategies, tools, technology, and processes.
- Experience, leadership, and management skills to hire and grow your team to support the expanding customer education function.
- Strong project management skills with the ability to handle multiple initiatives simultaneously.
- Excellent communication, collaboration, and relationship-building skills.
- Experience in content creation, event management, and digital marketing.
- Ability to work independently and cross-functionally in a fast-paced, global environment.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo), content or learning management platforms (like Highspot, Letter.ai, Flockjay, etc.), and CRM platforms (e.g., Salesforce).
- Any web design or development experience preferred.
- A data-driven mindset with experience in tracking campaign performance and ROI.
- Undergraduate degree in Marketing, Business, or a related field (MBA preferred).
- Develop and execute educational strategies that align with HG Insights’ business objectives and customer goals.
- Create and manage educational programs, including events, webinars, videos, digital promotions, and content initiatives.
- Ensure effective positioning and messaging for customer-related educational efforts.
- Plan and execute customer educational-related events, videos, and webinars to drive engagement, adoption, and pipeline expansion opportunities.
- Manage logistics, promotions, and post-event follow-up for customer education initiatives.
- Develop compelling educational content, including case studies, whitepapers, blog posts, videos, webinars, and sales enablement materials.
- Ensure brand consistency and message alignment across all educational resources and collateral.
- Serve as the primary marketing point of contact for customer education efforts, ensuring seamless communication and alignment.
- Work closely with sales, product, and customer success teams to support go-to-market (GTM) efforts.
- Collaborate with related teams to develop joint value propositions and integrated educational content.
- Track, measure, and report on the success of customer education initiatives using key performance indicators (KPIs).
- Leverage data insights to optimize marketing strategies and improve customer engagement.
- MBA preferred
- Any additional preferred but not required items identified in posting could be included here.
- None
HG Insights provides technology intelligence by collecting and analyzing data about how technology products and services are used across the market. They help global businesses improve marketing, sales, and growth by delivering insights into technology adoption, spending patterns, and market trends through products like the HG Insights Platform, HG for Salesforce, HG Focus, and HG Discovery. The platforms work by aggregating data and offering analytics that users access via subscriptions, enabling them to understand what technologies customers use and how spend is evolving. HG Insights differentiates itself with very high uptime and a strong workplace culture, alongside a focus on serving global enterprises with reliable, subscription-based technology intelligence. The company’s goal is to help clients out-market, out-sell, and outgrow their competition by turning technology data into actionable business strategies.
Company Size
1,001-5,000
Company Stage
Series B
Total Funding
$18.3M
Headquarters
Santa Barbara, California
Founded
2010
Simplify's Take
What believers are saying
- MadKudu acquisition integrates real-time analysis, boosting pipeline efficiency in 2025.
- DemandScience partnership delivers 10X conversion and 49% revenue lift since February 2026.
- Consumption pricing ties credits to outcomes, expanding beyond 95% Fortune 1000 tech firms.
What critics are saying
- DemandScience bundles HG data, diverting subscriptions within 6-12 months.
- Consumption pricing cuts ARR 20-30% as clients optimize credits in 3-6 months.
- 6sense captures 90% Fortune 100 clients with superior real-time intent in 12-24 months.
What makes HG Insights unique
- RGI Platform unifies technographic, intent, IT spend, and contact data into AI-driven copilots.
- RGI Fabric aggregates 50 petabytes of 15-year curated data for domain-specific GTM models.
- Agent Builder enables custom AI agents via Model Context Protocol across sales stacks.
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Benefits
401(k) Retirement Plan
Stock Options
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -2%2 year growth
↓ -2%Exclusive: HG Insights expands revenue growth intelligence platform with agentic capabilities. HG Insights Inc., a provider of data-driven intelligence and buyer intent signals for business-to-business sales and marketing organizations, today introduced a new platform and agentic infrastructure aimed at addressing what it sees as fundamental gaps in how go-to-market teams use data and artificial intelligence to drive revenue. The company today unveiled its Revenue Growth Intelligence Platform, described as a unified system that brings together technographic data, buyer intent signals, information technology spending intelligence and contact data into a single AI-supported analytical environment. HG Insights is also rolling out an early-access version of Agent Builder, which lets enterprises create custom AI agents that operate across their sales and marketing stacks. The company is positioning its offering as a response to what Chief Executive Rohini Kasturi described as structural limitations in existing go-to-market architectures. At the core of the platform is what the company calls its "Revenue Growth Intelligence Fabric," a large-scale data layer built from nearly 50 petabytes of aggregated and curated third-party information the company has collected over 15 years and refined with AI intelligence into what Kasturi described as a domain-specific model for go-to-market intelligence. That data foundation is intended to address what HG Insights executives characterize as a persistent "data crisis" in sales and marketing organizations. Companies typically rely on multiple vendors for different datasets, resulting in islands of often inconsistent information scattered around the organization. "You source technographic data from this vendor and firmographic data from the other vendor, and the data is fragmented," said Nik Koutsoukos, vice president of product marketing. Guided solution. The RGI Platform attempts to consolidate those inputs into a single system that feeds multiple AI-driven copilots for market analysis, revenue operations and sales execution. Each is designed to guide users through workflows rather than simply present dashboards. The platform's copilot model is an attempt to create a more controlled approach to AI than fully autonomous agents. While agentic processes run in the background, users remain in the loop through guided workflows. "The co-pilots literally guide the user in a step-by-step workflow," Koutsoukos said. "You can see what the co-pilots and the agents are doing." The Agent Builder product leverages Model Context Protocol interfaces, enabling customers to integrate proprietary data and workflows with HG's intelligence layer. Kasturi described Agent Builder as a natural extension of the platform's architecture. "If you use our MCP server on top of our fabric, customers can build custom agents that are fully autonomous," he said. HG Insights said a key differentiator is the depth and structure of its data. Its taxonomy assigns a unique identifier to each entity in its dataset, enabling disparate data points such as technology usage, spending patterns and buyer intent to be consolidated into a unified profile. Kasturi said that makes it possible for the system to alert a salesperson to churn risk based on multiple signals, such as a key contact leaving a customer company or evaluating competing products. Outcome-based pricing. The company is also shifting its business model to align with this AI-driven approach. Pricing is now based on a consumption model tied to data usage rather than traditional licensing. Pricing is consumption-based with an annual subscription buying a certain number of credits. Katsuri said HG Insights is framing the platform as part of a broader transition in enterprise AI from efficiency gains to revenue generation. Rather than focusing on cost reduction, the company is emphasizing measurable business outcomes such as pipeline growth and conversion rates. "We don't want to solve the efficiency problem," he said. "Efficiency should be a natural benefit. We want to tie it to the revenue growth and the retention problem that every customer has." HG Insights is also looking to expand beyond its traditional base in B2B technology firms. While the company boasts of serving 90% of Fortune 500 tech companies, executives said the new platform's broader data coverage and AI capabilities make it applicable across a wider range of industries. Image: HG Insights. A message from John Furrier, co-founder of SiliconANGLE: Support its mission to keep content open and free by engaging with theCUBE community. Join theCUBE's Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities. * 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more * 11.4k+ theCUBE alumni - Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network. About SiliconANGLE Media SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios - with flagship locations in Silicon Valley and the New York Stock Exchange - SiliconANGLE Media operates at the intersection of media, technology and AI. Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Its new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
HG Insights has launched its Revenue Growth Intelligence Platform, the first unified platform combining technographic, buyer intent, IT spend and contact intelligence in a single AI-driven experience. The company also introduced RGI Agent Builder, an agentic infrastructure for enterprise go-to-market teams, now available in early preview. The platform features three AI copilots: Market Analyzer for identifying market opportunities, Data Studio for lead scoring and prioritisation, and Sales Copilot for automating account research. Built on HG Insights' RGI Fabric, the system integrates first- and third-party data to enable precise targeting and execution. The platform now includes contact intelligence, allowing organisations to identify and source contacts directly within workflows. RGI Agent Builder enables custom AI agents using Model Context Protocol tools, connecting with platforms like Microsoft Copilot and Salesforce Agentforce.
HG Insights unveils unified Revenue Growth Intelligence Platform and agentic infrastructure to redefine GTM precision. The RGI Platform uniquely delivers market, account, technology, intent, and contact intelligence in a single AI-driven experience to accelerate high-confidence GTM execution SANTA BARBARA, Calif. - March 24, 2026 - HG Insights, the leader in AI-powered revenue growth intelligence solutions, today announced the launch of the Revenue Growth Intelligence (RGI) Platform, the industry's first unified platform connecting and contextualizing deep technographic, buyer intent, IT spend, buying center, and contact intelligence in a single AI-driven experience. Built on HG Insights' RGI Fabric, the RGI Platform delivers advanced copilots and agentic workflows to optimize GTM execution and efficiency. Alongside the RGI Platform, HG Insights is introducing RGI Agent Builder, its agentic infrastructure for enterprise GTM teams, now available in early preview. HG's agentic infrastructure turns fragmented GTM data and signals into an integrated system that feeds every copilot and agent with shared context, powers agentic workflows across the stack, and gives GTM leaders reliability and control over how AI helps drive pipeline and revenue outcomes. "GTM teams are being tasked to grow revenue with fewer resources than ever before, but the answer can't be just spending on more tools, data, and dashboards," said Rohini Kasturi, CEO of HG Insights. "AI in GTM simply amplifies whatever data you feed it. If it is shallow or fragmented, you just scale noise and mistakes. The RGI Platform, Fabric, and our agentic infrastructure were built to flip that script. For the first time, GTM teams have a unified Revenue Growth Intelligence Platform where deep, connected intelligence doesn't just inform decisions, it drives them into precise, scalable execution." According to Gartner(R): "By 2027, AI agents embedded in commercial workflows will orchestrate precision engagement across buying groups, improving lead-to-won opportunity conversion rates by 15%." GTM is undergoing a structural shift: from insights to execution, from static dashboards to guided action, and from manual workflows to agentic ecosystems. Most teams still operate on fragmented data sets and workflows that are error-prone and difficult to scale. Despite mounting pressure to do more with less budget and resources, prioritize smarter, and prove ROI, many organizations still lack the intelligence and use-case coverage their GTM teams need to execute consistently. HG Insights' RGI Platform is built for this shift, providing cohesive GTM intelligence, AI copilots, and composable workflows in a single system to turn insights into scalable action. Three AI Copilots. Expansive GTM Application. The RGI Platform's three AI Copilots deliver advanced functions across a broad range of GTM use cases, consistently turning the right insight into action. * The Market Analyzer helps organizations identify and size their top market opportunities, giving CMOs, RevOps, and strategy leaders actionable insight into which segments and accounts to prioritize, where competitors are gaining or losing ground, and where to invest. From TAM/SAM/SOM modeling and ICP analysis to territory optimization and whitespace analysis, Market Analyzer brings clarity to market complexity. * The Data Studio lets marketing and RevOps teams score and prioritize leads and accounts by combining internal data with HG Insights' Fabric data, and then applying fully explainable predictive models. The result is coordinated GTM execution, higher-propensity targeting, sharper ABM performance, and more effective engagement and conversion. * The Sales Copilot puts the right intelligence in front of sellers at the right moment. By connecting and contextualizing disparate signals with HG Insights Fabric data to automate account research, trigger sales plays, and shorten sales cycles, Sales Copilot ensures sellers spend more time building and closing pipeline. HG Insights Platform and Fabric lets customers integrate their own first- and third-party data with HG Insights intelligence, enabling copilots to analyze a richer, combined dataset to generate even more precise insights and actions. "HG Insights has long been a leader in the B2B GTM data application space. Its Revenue Growth Intelligence Fabric, a foundational achievement in its own right, delivers exceptional market, account, technology, and buyer data and insights," said Michael R. Levy, Principal, GZ Consulting. "With the launch of their integrated RGI Platform, which fully activates the Fabric, more companies will adopt the Platform to advance their GTM analytics, operational efficiencies, and agent workflows." The RGI Platform now provides Contact Intelligence. HG Insights continuously delivers exceptional market, account, and buyer insights driven by granular ICP definitions that encompass best-in-class firmographic, technographic, IT spend, and intent content. Now organizations can also pinpoint and source the best contacts directly into their GTM workflows. Rather than buying contacts from separate providers based on high-level ICPs and noisy intent signals, HG Insights' Contact Intelligence identifies, enriches, and operationalizes the right contacts inside every workflow, delivered natively through Sales Copilot, where recommendations are always tied to high-propensity account context. From contact recommendation, sourcing, and enrichment, to immediate activation across Salesforce, Hubspot, Gong, Outreach, and Salesloft, Contact Intelligence closes the gap between insights and execution. Contact Intelligence is available in both the RGI Platform and the RGI Fabric. "HG Insights is vital to how we manage our GTM. With the RGI Platform, that intelligence doesn't stop at dashboards - it guides how marketing and sales align, target, and act on the highest-propensity accounts. HG is one of our most accurate and impactful vendors, and with RGI Platform's ability to source contacts directly in the workflow, we can grow our business more effectively." - Willie M. Tejada, Chief Marketing Officer and General Manager, Cloud Native Security Fabric at Aviatrix. RGI Agent Builder: The GTM Intelligence Infrastructure for AI Agents AI GTM amplifies whatever it receives: feed shallow signals, and it scales noise; feed incomplete and inconsistent data, and it scales errors; feed unified, comprehensive intelligence, and it scales with precision. While many GTM platforms are adding AI features, HG Insights has built an enterprise-class GTM infrastructure to enable AI agents to operate effectively. RGI Agent Builder enables the RGI Fabric to be directly activated by AI agents, giving enterprise GTM teams a production-ready way to build custom agents powered by HG Insights' proprietary intelligence. Using Model Context Protocol (MCP) tools and pre-built agents, RGI Agent Builder enables organizations to build custom AI-agentic meshes across their GTM stack, connecting HG's intelligence, agents, and copilots to platforms such as Microsoft Copilot, Salesforce Agentforce, and OpenAI. RGI Agent Builder is available now in early access for enterprise organizations ready to build on the industry's most comprehensive GTM intelligence infrastructure. Additional resources: * Register for the RGI Platform launch webinar * Watch the RGI Platform overview video * Hear from Rohini Kasturi, CEO of HG Insights * Read the Launch Blog: Why HG Insights Inc. Built the RGI Platform * Join the RGI Agent Builder Early Access Program * Follow HG Insights on LinkedIn Gartner, "Market Guide for GTM Data Applications", by Alyssa Cruz, Tyler Huguley, Ray Pun, September 2025. GARTNER is a trademark of Gartner, Inc. and its affiliates. About HG Insights. HG Insights delivers AI-powered Revenue Growth Intelligence (RGI) solutions that modernize GTM strategy and activation, enabling B2B companies to prioritize, target, engage, and convert the best opportunities faster. HG Insights platform's analytics and agents turn deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline and enhance predictability. That's why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. For more information, visit www.hginsights.com. ABM Optimization All Use Cases
DemandScience launches winnable account system to redefine B2B account prioritization and drive predictable pipeline. February 11, 2026 Strategic partnership with HG Insights and GTM Fabric introduces proprietary activation framework that transforms market intelligence into predictable revenue outcomes Boston, MA. February 11, 2026 - DemandScience today announced a strategic partnership with HG Insights and GTM Fabric designed to help B2B companies define, prioritize, and activate winnable accounts more efficiently to drive predictable pipeline. As revenue accountability intensifies and boards demand a pipeline that is measurable and defensible, broad targeting and inflated intent signals are no longer sufficient. The combined model helps revenue teams identify truly winnable accounts and activate them with clarity and confidence. Recent DemandScience research shows B2B organizations waste 25% of marketing budgets on phantom signals and activity that never converts to pipeline. Most B2B organizations already have intent signals, firmographic data, and ABM platforms. Yet many still struggle to answer a more fundamental question: which accounts are truly winnable, and why now. Without deep intelligence into incumbent technology installs, competitive exposure, IT spend, and active buyer research behavior, revenue teams often spread resources thin across accounts unlikely to convert. The result is wasted spend, elongated sales cycles, and ICP definitions that lack depth and fail to deliver the right targets at the right time. How the partnership works. Through this partnership, DemandScience introduces a more extensive ICP model that combines buying center, spend, and technographic intelligence, competitive context, and verified buyer research signals to create new audiences and activate demand generation programs that generate pipeline more efficiently. HG Insights Revenue Growth Intelligence Fabric provides deep technology install, spend and maturity intelligence, downstream buyer intelligence, account purchase propensity, and competitive context. GTM Fabric operationalizes that intelligence into prioritized, execution-ready account sets grounded in timing, replaceability, and conversion likelihood. DemandScience activates those accounts through precision multi-channel execution tied to delivering high-propensity leads and more efficient pipeline generation. The model is built for mid-market to enterprise B2B companies with complex sales cycles, competitive or displacement-driven strategies, and multi-stakeholder buying committees. It strengthens existing ABM, CRM, and intent systems by improving clarity around who to pursue, why now, and how to activate with confidence. New propensity-driven audience activation offerings powered by HG Insights and trust radius. Building on this partnership, DemandScience is introducing two new propensity-driven audience products that embed verified technographic, competitive, spend, and buyer research insights directly into demand programs, ensuring activation begins with the right accounts. Targets companies based on refined ICP criteria using expanded technographic, firmographic, IT spend, usage, and competitive intelligence powered by HG Insights. Accounts are scored for propensity to convert and activated into demand programs to generate leads from statistically prioritized audiences. Identifies and scores accounts demonstrating active purchase research behavior using HG TrustRadius buyer community signals, activating prioritized in-market audiences into lead generation programs. Customers can deploy either product independently or combine both to apply dual-filter targeting for maximum confidence. Early use cases focus on three outcomes: higher win rates through precision prioritization of accounts where technology footprint, buying committees, and timing align for realistic conversion; efficient pipeline expansion into validated whitespace opportunities; and faster sales cycles by engaging buyers demonstrating active purchase signals or trigger events. Both products are available immediately. Executive perspectives. "This partnership is about more than identifying the right winnable accounts and buying committees," said Derek Schoettle, CEO of DemandScience. "It is about activating them and turning prioritization into predictable pipeline. Most B2B teams do not suffer from a lack of data. They suffer from a lack of focus. By integrating verified market intelligence directly into activation, we help customers target winnable opportunities and move from signal to revenue outcome with far greater confidence." "Revenue Growth Intelligence only creates value when it informs action," said Rajat Bhatnagar, SVP of Growth at HG Insights. "Our customers have realized 10X conversion and 49% revenue lift by applying our deep firmographic, technology, competitive, spend and intent intelligence to account prioritization. By embedding this context directly into DemandScience's activation workflows, customer can accelerate funnel velocity and performance," "ICP has lived in slides for too long," said Scott Smyth, CEO of GTM Fabric. "The advantage comes when competitive context and timing intelligence become operational targeting logic. Together with DemandScience and HG Insights, we are turning ICP into an executable system that fuels activation and stronger win rates." About DemandScience DemandScience is a global leader in B2B performance marketing as a service, helping companies cut through misleading data and drive measurable pipeline and revenue outcomes. We redefine how B2B marketers build and progress pipelines through a fully consolidated and managed solution that combines content syndication, advertising, web personalization, email, data services, events, and content creation with an intelligent orchestration platform. Our solutions combine data, human expertise, AI, and multi-channel activation to deliver predictable performance at scale. Connect with us on LinkedIn, X, Facebook, and Instagram. About HG Insights HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and activation, enabling B2B companies to prioritize, target, engage, and convert the best opportunities faster. Our platform's analytics and agents turn deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline and enhance predictability. That's why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. Visit www.hgsights.com. About GTM Fabric GTM Fabric helps B2B revenue teams turn data and demand signals into coordinated go-to-market execution. The company combines high-quality data, proven operating frameworks, and hands-on expertise to help organizations activate demand more effectively across accounts, partners, and revenue motions. GTM Fabric enables clearer prioritization, faster pipeline creation, and more predictable revenue outcomes.
Built In honors HG Insights with 2024 Best Places To Work award. Built In's Best Places to Work award recognizes top employers across the USA. As a winner, HG Insights has joined the ranks among some of the biggest names in tech. Built In today announced that HG Insights has been honored in its 2024 Best Places To Work Awards. The annual awards program includes companies of all sizes, from startups to those in the enterprise, and honors both remote-first employers as well as companies in large tech markets across the U.S. "We're honored with this recognition from Built In," said Bethany Kasmar, Senior Director, People, HG Insights. " From the best-in-class benefits to the monthly employee employee appreciation awards, our employees are the reason we are on this incredible list. Every day I am surrounded by employees who embody our values and continue to go above and beyond and it's the reason we have accomplished so much in 2023 and look forward to achieving even more in 2024." Built In determines the winners of Best Places to Work based on an algorithm, using company data about compensation and benefits. To reflect the benefits candidates are searching for more frequently on Built In, the program also weighs criteria like remote and flexible work opportunities, programs for DEI and other people-first cultural offerings. "I'd like to extend our heartfelt congratulations to the 2024 Best Places to Work winners," said Maria Christopoulos Katris, Founder & CEO of Built In. "I am truly inspired by these companies that have risen to the challenge of fostering a positive work environment, maintaining a strong brand, and ensuring employee satisfaction. The future is filled with promise and we are so excited to see what lies ahead." About Built In's Best Places To Work. Built In's annual Best Places to Work program honors companies with the best total rewards packages across the U.S. and in the following tech hubs: Atlanta, Austin, Boston, Chicago, Colorado, Dallas, Houston, Los Angeles, Miami, New York, San Diego, San Francisco, Seattle and Washington DC. Best Places to Work is distinct because its algorithm selects tech companies that build their offerings specifically around what tech professionals value in a workplace. At HG Insights HG Insights Inc. is a tapestry of tightly-knit teams from different backgrounds and abilities that all work together to achieve greatness. And as HG Insights Inc. grow, HG Insights Inc. is dedicated to nurturing its employees and celebrating them along the way. Its recruiting team strives to improve the representation of women and minorities at all levels of the organization by driving talent acquisition and management practices to achieve results. HG Insights Inc. focus on creating an inclusive work environment that fosters creativity and innovation and promotes engagement through inclusive leadership skills training, promoting personal needs and uniqueness. Find your career opportunity at HG here.