Root Insurance sells auto insurance through a digital-first, direct-to-consumer model. A smartphone app collects driving data to calculate a personalized premium, and customers purchase and manage coverage online without traditional agents. By using telematics and avoiding agents, it lowers costs and passes savings to customers, focusing on fair pricing for good drivers. Its goal is to make auto insurance affordable and easy to use for good drivers through a data-driven, online experience.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Columbus, Ohio
Founded
2015
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