Founding Designer / Head of Design
Good Maven
Founding Designer / Head of Design
Good Maven
Design and launch a new mass-market language app and brand from the team behind Migaku, owning product, brand, and growth from the ground up.
Reporting to: Jannik Wambsganss, Founder & CEO
Location: Remote (US, Europe, or APAC) with a few hours of regular overlap with Tokyo working hours, or hybrid in Tokyo (relocation available)
Engagement: Contract, or full-time employment through an employer of record (EOR)
Migaku is a radical approach to language learning from a fast-growing, Tokyo-based company. It's built on a deep understanding of how people actually acquire language, and has earned a devoted global community of 30,000+ serious learners.
Now we're taking what we've learned to a much bigger audience. We're launching an offshoot of Migaku: a free, mass-market app and brand that teaches real languages through short clips of real people talking, one word at a time. No studying, just scrolling. It's built on Migaku's learning engine and designed for the millions of casual learners who already love short-form video.
Our team consists of several micro-celebrities in the online language learning community, many of whom have spent 10+ hours a day for years across languages, which is why we're uniquely suited to build a breakthrough language learning product. https://migaku.com/team
We're looking for a Head of Design to define and launch the app and its brand from scratch.
This is a hands-on role. You'll design most of the product and brand yourself, working directly with the founder and a small team of craft-obsessed builders. Over time you'll set the design bar and help hire one or two designers, but the heart of the job is your own craft.
Mostly 0 to 1: a new product and a new brand, not an incremental redesign
A proven foundation: Migaku's learning engine, community, and fast-growing business behind it
A clear mission: help people actually become fluent, without the pressure of studying
Unique content team: our Tokyo-based in-house team of prodigious Gen Z video producers are committed to making this new brand compete directly with Duolingo on the marketing landscape
Design the core experience from scratch: a mobile-first (iOS and Android) short-form video feed, including onboarding and placement, the core learning loop, and tap-to-learn interactions
Build the brand from the ground up (identity, motion, UI), translating a cheeky, energetic voice into visuals across the app, ads, and social.
Make complex learning science, like spaced repetition and level-adaptive content, feel effortless inside a feed
Design for virality: make the product and its moments share-worthy on TikTok, Reels, and beyond
Own growth design, from onboarding to retention loops to free-to-premium conversion, iterating against real metrics
Work closely with engineering to ship fast and refine through use
Set the design bar and, over time, help hire one or two designers
Hands-on, shipped mobile consumer apps. You still design and ship the work yourself.
0 to 1 as a founding designer. You've built products from scratch, carried them into growth, and can connect your design decisions to outcomes like retention and conversion. We’re looking for creative and product leadership – management experience isn’t a requirement.
High-impact, energetic visual work with a strong point of view. Bold and a little gritty, but always intentional: serving the product's emotional and business goals, and resolved into experiences that are clear and easy to use. Please include samples reflecting this in your portfolio; it's a requirement for the role.
Big Plus: a brand you've launched! You've built a brand from the ground up (identity, motion, UI and character) and translated its voice into visuals across product, ads, and social, ideally with a significant viral following.
Short-form video or feed-based products
Consumer social, entertainment, or creator apps
Character-led or voice-led consumer brands
Motion design for products and social
Learning tools or habit-forming products
Products with strong community or viral loops
We're remote-first, with team members across time zones and about a third of the team in Tokyo. We ask for a few hours of regular overlap with Tokyo working hours and periodic trips to Tokyo. Relocation is available if you'd like to join us here.
You'll work directly with the founder in a small, high-agency team that tests ideas quickly and learns from what users actually do.
Launch a mass-market product with a proven engine and business behind it
Build a brand with a genuinely distinctive voice, with real creative freedom
Work directly with the founder on something meaningfully more effective than existing language-learning tools
Join at a true inflection point: Migaku grew revenue 10x in the past year and plans to do so again this year
Please include a portfolio with:
One or two short case studies showing the goal, your key design decisions, and the outcome
Your boldest, most energetic visual work
Explore more opportunities at Good Maven