Full-Time

Member Marketing Manager

Posted on 8/22/2024

Rightway

Rightway

201-500 employees

Personalized healthcare navigation and support platform

Data & Analytics
Healthcare

Compensation Overview

$100k - $125kAnnually

Mid

New York, NY, USA

Requires in-office presence on Monday, Tuesday, and Thursday.

Category
Brand & Creative Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 4+ years of consumer marketing experience.
  • Bachelor’s degree required.
  • Strong copywriting skills, with experience creating member marketing collateral and internal stakeholder communications.
  • Excellent at balancing multiple priorities in a fast-paced environment.
Responsibilities
  • Write copy and develop content, including writing emails, drafting member materials, and deploying campaigns to drive activations and engagement for our members.
  • Partner with the account management and operations team to define and create engaging and informational content for members.
  • Use your strategic marketing experience to identify new opportunities for campaigns and collateral that will enhance member engagement.
  • Work with our design team on assets like flyers, emails, and mailers to support client engagement requests.
  • Develop bespoke engagement campaigns that resonate with distinct member populations and drive activations.
  • Track and document the success of Rightway’s main KPIs and member campaigns.
  • Build monthly and quarterly insights and present them to senior leadership.

Rightway Healthcare provides a comprehensive consumer healthcare ecosystem designed to help employees navigate the complex healthcare system. The company pairs each employee with a dedicated care team, which includes physicians, nurses, and clinical pharmacists, to offer personalized support through a centralized mobile platform. This team serves as a single point of contact for all healthcare needs, guiding users towards cost-effective therapies and improving their overall healthcare experience. Rightway partners with employers to include its services in employee benefits packages, aiming to reduce healthcare spending while enhancing health outcomes. The RightwayRx platform offers essential resources and analytics to track employee engagement, allowing for continuous improvement of services. The goal of Rightway is to optimize healthcare spending and provide high-quality care, ultimately delivering a return on investment for employers.

Company Stage

Late Stage VC

Total Funding

$234.2M

Headquarters

New York City, New York

Founded

2017

Growth & Insights
Headcount

6 month growth

11%

1 year growth

15%

2 year growth

61%
Simplify Jobs

Simplify's Take

What believers are saying

  • Rightway's proactive drug search empowers members to make informed medication decisions.
  • The company is recognized as a top workplace, attracting and retaining top talent.
  • Rightway's strategic partnerships expand access to affordable virtual care solutions.

What critics are saying

  • A recent data breach exposed sensitive information, affecting client trust.
  • Rapid expansion plans could strain resources and impact service quality.
  • The competitive landscape with players like Amazon's One Medical poses market share challenges.

What makes Rightway unique

  • Rightway offers a unique PBM platform eliminating legacy tactics and misaligned incentives.
  • The company provides a centralized mobile platform for personalized healthcare navigation.
  • Rightway's partnership with Curai Health integrates AI-powered virtual urgent care into its services.

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