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Full-Time

Member Marketing Manager

Confirmed live in the last 24 hours

Rightway

Rightway

201-500 employees

Personalized healthcare navigation and support platform

Data & Analytics
Healthcare

Compensation Overview

$100k - $125kAnnually

Mid

New York, NY, USA

Requires in-office presence on Monday, Tuesday, and Thursday.

Category
Brand & Creative Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 4+ years of consumer marketing experience.
  • Bachelor’s degree required.
  • Strong copywriting skills, with experience creating member marketing collateral and internal stakeholder communications.
  • Excellent at balancing multiple priorities in a fast-paced environment.
Responsibilities
  • Write copy and develop content, including writing emails, drafting member materials, and deploying campaigns to drive activations and engagement for our members.
  • Partner with the account management and operations team to define and create engaging and informational content for members.
  • Use your strategic marketing experience to identify new opportunities for campaigns and collateral that will enhance member engagement.
  • Work with our design team on assets like flyers, emails, and mailers to support client engagement requests.
  • Develop bespoke engagement campaigns that resonate with distinct member populations and drive activations.
  • Track and document the success of Rightway’s main KPIs and member campaigns.
  • Build monthly and quarterly insights and present them to senior leadership.

Rightway Healthcare provides a comprehensive consumer healthcare ecosystem designed to help employees navigate the complex healthcare system. The company pairs each employee with a dedicated care team, which includes physicians, nurses, and clinical pharmacists, to offer personalized support through a centralized mobile platform. This team serves as a single point of contact for all healthcare needs, guiding users to make informed decisions about their care. Rightway partners with employers to include its services in employee benefits packages, aiming to reduce healthcare spending while improving health outcomes. The RightwayRx platform enhances this experience by offering essential healthcare resources and analytics to track employee engagement. The goal of Rightway is to optimize healthcare spending and improve the overall healthcare experience for employees.

Company Stage

Series C

Total Funding

$238.7M

Headquarters

New York City, New York

Founded

2017

Growth & Insights
Headcount

6 month growth

2%

1 year growth

21%

2 year growth

54%
Simplify Jobs

Simplify's Take

What believers are saying

  • Rightway's recent $109M funding round indicates strong investor confidence and provides substantial capital for growth and innovation.
  • Recognition as one of the Best Places to Work in both 2023 and 2024 highlights Rightway's commitment to a positive and inclusive workplace culture.
  • Partnerships with major companies like Amazon's One Medical and Kindbody expand Rightway's service offerings and market reach, enhancing its value proposition to employers.

What critics are saying

  • The recent data breach affecting Davis Polk and Okta employees could undermine trust and damage Rightway's reputation in the market.
  • The competitive landscape in healthcare navigation and pharmacy benefits management is intense, requiring continuous innovation to maintain a competitive edge.

What makes Rightway unique

  • Rightway's unique approach of pairing employees with dedicated care teams for personalized healthcare navigation sets it apart from traditional healthcare solutions.
  • The RightwayRx platform's proactive drug search feature empowers users to make informed decisions about their medication costs, a capability not commonly found in other healthcare navigation platforms.
  • Rightway's business model focuses on delivering ROI for employers by reducing healthcare spending and improving employee health outcomes, which is a compelling value proposition in the employee benefits market.