Full-Time

Inside Sales

C&R Acquisition

Posted on 10/31/2025

Autotrader.ca

Autotrader.ca

501-1,000 employees

Digital solutions for used-car dealers

No salary listed

Remote in Canada

Remote

Category
Sales & Account Management (1)
Required Skills
Sales
Marketing
Requirements
  • Bachelor’s degree in marketing/Business discipline.
  • Minimum 3-5 years direct sales experience.
  • Proven results and consistency in achieving/exceeding sales targets.
  • Experience in intangible, media and internet product sales.
  • Willingness to commit time and effort to ensure success and results; ability to remain focused on the goal and not easily discouraged or distracted.
  • Ability to develop technical competencies to stay abreast of new developments and to learn enough about related fields to apply knowledge effectively in the business.
  • Ability to educate customers through structured training helping the customer to gain maximum benefit from product offerings.
  • Capable of developing comprehensive product knowledge specific to customer needs to be a credible resource.
  • Strong closing techniques; using logical, incremental steps; ability to close a sale through continuously describing benefits so that the client can’t say no.
  • Ability to immediately engage customers with an enthusiastic and persuasive presentation style.
  • Intermediate level computer skills in Microsoft Office and computer tools.
  • Bilingual French and English; language requirement noted for communications with Ontario managers and anglophone clients.
Responsibilities
  • Responsible for the acquisition of Commercial and Recreation dealers throughout all of Canada.
  • Develops sales proposals and presentations designed to meet individual client needs and maximize business potential; negotiates expectations, terms, conditions, and pricing.
  • Develops customer accounts by proactively gathering and reviewing information to identify high-level sales opportunities.
  • Understands customers’ wants so they can create need and sell on value instead of just product-based selling; demonstrates a continued personal concern for the customer in order to remind the customer of the value of AutoTrader.
  • Responsible for being the single point of contact throughout the entire sales process; acts as the leader and planner and anticipates any potential risks or obstacles and prepares alternatives so the outcome is not jeopardized; oversees communication with all involved.
  • Helps clients to gain maximum benefit from product offerings by committing to continuous education that provides information updates or product training; stays on top of information needed by customers in an effort to serve as a resource.
  • Maintains strong knowledge of new and existing AutoTrader product offerings as well as new products in the market, industry trends and new developments; understands current competitive conditions within the marketplace; is recognized as an industry leader and subject matter expert.

Autotrader.ca provides a suite of digital tools for used-car dealers to grow online sales. The platform is subscription-based and combines marketplace listings, web solutions, inventory management, traffic analytics, and conversion tools; dealers upload inventory, publish listings, review analytics, and convert traffic into leads. Premium listings on autoTRADER.ca offer extra exposure, while the tools are designed to be simple to use and easy to measure. The goal is to help dealers attract more customers, manage inventory more efficiently, and increase sales in a competitive digital automotive market.

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$2.3B

Headquarters

Toronto, Canada

Founded

1975

Simplify Jobs

Simplify's Take

What believers are saying

  • EV tools like range calculators capture accelerating Canadian adoption demand.
  • Tiered subscriptions attract smaller dealers with pay-per-lead pricing.
  • Video tours and virtual test drives increase listing engagement beyond photos.

What critics are saying

  • Trader Corporation's AutoSync competes directly, cannibalizing subscriptions in 6-12 months.
  • AutoScout24 integration diverts investments from Canadian tools in 12-24 months.
  • Kijiji free listings drive dealer churn to zero-cost alternatives now.

What makes Autotrader.ca unique

  • DemandAI evaluates 50 vehicle attributes and 30 shopper signals for precise matching.
  • Simplified Go, Smart, Pro packages reduce dealer complexity and boost sales focus.
  • Refreshed interface accelerates shopper journey from research to purchase action.

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Benefits

Employee and Family Assistance Program

Gym Membership

Wellness Program

Conference Attendance Budget

Professional Development Budget

401(k) Company Match

Performance Bonus

Company News

AIM Group
Dec 12th, 2024
AutoScout24 completes acquisition of Canada-based Trader Corp. - AIM Group

Germany-based auto marketplace AutoScout24 has completed its acquisition of Canada-based Trader Corporation from private equity firm Thoma Bravo.

Cision
Aug 16th, 2024
AutoScout24 Acquires TRADER Corporation

AutoScout24, a leading pan-European online automotive marketplace, has signed an agreement to acquire TRADER Corporation from Thoma Bravo. Existing majority shareholder Hellman & Friedman will make an additional equity investment in AutoScout24. This acquisition extends AutoScout24's presence outside Europe and enhances its service offerings in automotive dealer software and lender solutions. TRADER Canada operates AutoTrader.ca and AutoHebdo.net, with 26 million monthly visits and 5,000 dealer partners.

PEI Group
Jun 25th, 2024
Thoma Bravo-backed Trader Corp buys Collateral Management Solutions | PE Hub

CMS provides lien and registration services, recovery services and insolvency management solutions.

AIM Group
Jun 25th, 2024
Thoma Bravo Selling Trader Corporation

Private equity firm Thoma Bravo is looking to sell Trader.ca, the operator of AutoTrader.ca, Canada's leading automotive marketplace, according to Bloomberg. The San Francisco-based firm is working with an adviser to find a buyer.

INACTIVE