Senior Marketing Specialist - Web Experience
About the job
- Three to five years of hands-on experience managing a corporate website in an enterprise content management system, with strong Sitecore expertise (SitecoreAI/XM Cloud or Sitecore XP/XM with exposure to headless or XM Cloud).
- Working knowledge of Sitecore content architecture and headless publishing, plus experience with Sitecore Content Hub digital asset management or a comparable platform.
- Strong command of web best practices, including search engine optimization, structured data, accessibility, and page performance including Core Web Vitals, and a working understanding of user experience principles and conversion optimization.
- Proficiency in Google Analytics 4 to interpret results and recommend changes, and experience working alongside developers on a website roadmap.
- Strong written communication and a disciplined approach to documentation.
- Bachelor's degree in marketing, communications, or a related field, or equivalent experience.
- Build, edit, and publish pages, campaign landing pages, and forms in SitecoreAI; maintain site structure, navigation, URLs, and the media library; and use artificial intelligence content-operations tools to streamline repeatable work.
- Manage website request intake and approval workflows by clarifying requirements, setting timing expectations, escalating capacity issues to the marketing manager, and keeping stakeholders informed of priorities and status.
- Help refine, document, and apply content governance standards for metadata, taxonomy, schema, accessibility, and URLs, and check content before publication against brand, accessibility, and search engine optimization standards.
- Perform recurring content, search engine optimization, and technical audits, including page speed and Core Web Vitals, using tools such as Semrush, Screaming Frog, and Google Search Console; remediate or escalate findings and retire outdated pages.
- Monitor and report site performance using Google Analytics 4 or similar platforms, and use Hotjar or similar tools to identify usability problems and propose fixes.
- Plan and run conversion tests and page-level experiments, recommend changes based on results, and measure conversions across the broader customer journey.
- Partner with developers on backlog items by discussing requirements, testing changes in lower environments, confirming releases, and escalating platform issues with clear steps and expected outcomes.
- Bring prioritized optimization ideas, with expected impact, to roadmap discussions, and work with designers or agencies to turn user experience and conversion insights into briefs, wireframes, and test plans.
- Platform experience or familiarity with Gradial, Hotjar, Sitecore Personalize, Semrush, Asana, Google Search Console, Google Tag Manager, OneTrust, Screaming Frog, Salesforce Sales and Account Engagement Clouds, and business intelligence platforms.
About the company
Perficient is a global digital consultancy that provides IT and business consulting services to large enterprises. It helps organizations design and deliver IT and digital solutions, with services spanning business analysis, portal development, and AI-powered digital initiatives. Its offerings are carried out through a global delivery network across the United States, Latin America, India, and Europe, combining strategists and technologists to execute projects from strategy through implementation. The company differentiates itself by leveraging a broad, multinational delivery footprint and pursuing strategic acquisitions to expand its capabilities and market reach, enabling it to serve Forbes Global 2000 and other large enterprise clients across multiple industries. The goal is to help enterprises transform digitally, using data analytics, cloud computing, and AI to achieve measurable business outcomes and improved performance.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
St. Louis, Missouri
Founded
1998
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Simplify's Take
What believers are saying
- Perficient launched an AI-native brand on March 26, 2026, signaling demand traction.
- Gradial and Sitecore partnerships position Perficient inside enterprise marketing workflows immediately.
- Adobe Summit 2026 demos in healthcare and B2B showcase monetizable, industry-specific AI use cases.
What critics are saying
- EQT ownership pressures margins, headcount, and integration discipline after the 2026 take-private.
- Perficient depends on Salesforce, Microsoft, Adobe, and WRITER partnerships for growth.
- If agentic AI delivery commoditizes, boutique consultancies and hyperscalers can squeeze Perficient fast.
What makes Perficient unique
- Perficient became EQT private in 2026, keeping Tom Hogan and St. Louis headquarters.
- Perficient won Microsoft AI Business Solutions Inner Circle status for 2025-2026.
- Perficient deepened Salesforce Agentforce, Data Cloud, and Revenue Cloud through Kelley Austin, October 2025.
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Benefits
- Hybrid Work Options
- Remote Work Options