Full-Time

Vice President

Retirement Strategies Thought Leadership

Posted on 3/20/2025

Prudential Financial

Prudential Financial

10,001+ employees

Provides insurance, investment, and retirement solutions

Compensation Overview

$200k - $270.5k/yr

+ Bonus

Expert

Newark, NJ, USA + 4 more

More locations: Shelton, CT, USA | Ambler, PA, USA | Hartford, CT, USA | New York, NY, USA

Requires on-site presence on a recurring basis in Newark, NJ, Fort Washington, PA, or CT offices as determined by your business. Specific number of days expected on-site will be provided by the manager.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Connection
Connection
Connection
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Requirements
  • Minimum of 15 years in marketing and thought leadership, preferably within retirement markets and Retail Wealth Management.
  • Bachelor’s degree required, MBA in marketing preferred.
  • Proven track record with the planning of strategic messaging programs.
  • Experience partnering with multiple thought leaders throughout our business in the development and execution of innovative thought leadership programs.
  • Highly data driven with strong analytical and problem-solving skills.
  • Excellent writing capabilities and a strong marketing storyteller
  • Exceptional presentation development skills with the ability to take complicated messages and simplifying them for various audiences.
  • Significant exposure and understanding of the sales process, and successfully creating, implementing and measuring impactful marketing programs
  • Experience in developing thought leadership programs that positions our business as an industry leader with a clear and impactful point of view.
  • Influencer with proven experience working with senior leaders across the organization, making recommendations, and delivering executive updates.
  • Exceptional business and economic trends acumen with the ability to build business cases and demonstrate value of thought leadership programs in driving business outcomes.
  • Demonstrated project management skills, very organized with high attention to detail, and excellent follow-up and follow-through
  • Significant brand building experience through the integration of key messaging platforms across all required work
  • Demonstrated experience with B2B and B2B2C
  • Excellence in developing omni-channel thought leadership marketing campaigns.
  • Understanding of fintech trends and impacts
  • Strong understanding of audience insights including: Experience with retail investor behaviors, preferences, and top concerns. Understanding of journey mapping and audience segmentation. Early journey insights/questions. What drives decision making? Customer insights functional experience preferred.
Responsibilities
  • Partner with our Business Line and Marketing leaders to identify and implement key thought leadership programs
  • Partner in the development of our Retirement Strategies Marketing Plan which will be heavily reliant on a thought leadership strategy to drive business results and to improve our presence in the market.
  • Partner with our internal data and analytics team as well as outside partners in the creation of industry leading research that can be used as a central component to establish ourselves as a leader in the space
  • Drive actionable down funnel executions that can be used to turn engagement into high quality marketing leads for our various sales organizations
  • Work closely with senior business leaders in translating complex cross business messaging into simplified and convincing narratives that can be used externally to drive our key value propositions.

Prudential Financial provides a variety of financial services, including insurance, investment management, and retirement planning. Their products help individuals and institutions achieve financial security and growth. Prudential offers life insurance, annuities, mutual funds, pension services, and asset management. The company generates revenue through premiums, fees, and investment income. What sets Prudential apart from its competitors is its focus on building long-term relationships with clients and offering comprehensive financial planning. The goal of Prudential is to ensure that clients are well-prepared for their financial futures.

Company Size

10,001+

Company Stage

IPO

Headquarters

Newark, New Jersey

Founded

1975

Simplify Jobs

Simplify's Take

What believers are saying

  • Prudential's investment in FIDx aligns with the digital transformation trend in financial services.
  • The appointment of Susan Somersille Johnson may boost global marketing and brand strategy.
  • Involvement in N.J. CEO Council enhances corporate social responsibility and community engagement.

What critics are saying

  • Increased competition in Asia may challenge Prudential's market penetration and profitability.
  • Over-reliance on technology platforms like FIDx could expose Prudential to operational risks.
  • Commitment to job creation and procurement spending may strain resources and impact finances.

What makes Prudential Financial unique

  • Prudential Financial offers a comprehensive range of financial services globally.
  • The company focuses on long-term relationships and comprehensive financial planning.
  • Prudential leverages digital transformation to enhance its service offerings.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

401(k) Company Match

Company Equity

Wellness Program

Work/Life Resources

Education Benefit

Employee Stock Purchase Plan

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