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Theracare

Employee-owned rehabilitation therapy provider

Admissions/Marketing Director

Full-Time
$20 - $21/hr
Expert
Bachelor's
Columbia City, IN, USA
In Person
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • Previous experience in sales or marketing.
  • Good organizational and communication skills.
  • Ability to conduct marketing presentations to groups within the community.
  • Passion for delivering excellent customer service.
  • Professional appearance and behavior.
  • Ability to work with a dedicated team.
  • Leadership qualities that reflect the company values of passion, integrity, stewardship, growth, and adaptation.
Responsibilities
  • Oversee the building's marketing and sales functions as part of the leadership team.
  • Establish and maintain relationships with physicians, discharge planners, attorneys, insurance agents, community leaders, senior organizations, and other appropriate referral sources.
  • Process inquiry calls from hospitals, physicians, families, prospective residents, and other referral sources.
  • Plan and organize admissions and admission paperwork in accordance with company policy and applicable state and federal regulations.
  • Monitor inquiry, admission, and census trends through the sales tracking system.
  • Prepare monthly inquiry summary reports, inquiry logs, and other required reports; monitor active and inactive inquiries; and submit sales tracking reports to the Executive Director and/or Corporate Marketing Regional in a timely manner.
  • Conduct marketing presentations to interest groups, including Kiwanis, Rotary, Ministerial Association, and AARP, to educate the public about the services offered.
  • Attend mandated meetings and in-services unless excused.
  • Complete required Selectronic in-services.
  • Perform other duties as assigned by the Executive Director or Administrator.
Desired Qualifications
  • Previous experience in healthcare community relations.
  • Formal sales training.
  • Bachelor's degree in Business or Marketing.

About the company

Theracare is an employee-owned rehabilitation therapy provider serving Indiana since 1996, offering physical, occupational, and speech therapy across skilled nursing facilities, assisted living communities, home health agencies, schools, and outpatient clinics. It treats both pediatric and adult patients, including contract partnerships like LivWell Senior Living Rehab. What sets Theracare apart is its employee-ownership model and focus on personalized, compassionate care. The goal is to help patients reach their highest level of independence.

Company Size

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Company Stage

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Total Funding

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Headquarters

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Founded

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Simplify Jobs

Simplify's Take

What believers are saying

  • Theracare's ten Texas branches support statewide patient access and referral density.
  • July 9, 2026 Olio rollout should improve census visibility and outbound referral conversion.
  • Cantex's 45-year network gives Theracare embedded feeder relationships with facilities and hospitals.

What critics are saying

  • Traditions Health sued Cantex dba Theracare in May 2024 over contract disputes.
  • Texas home health faces intense fraud scrutiny after January 2026 Traditions Health's $34 million settlement.
  • Cantex's broad post-acute portfolio creates integration complexity and exposes Theracare to operational spillovers.

What makes Theracare unique

  • Founded in 1978, Cantex's Theracare spans skilled nursing, hospice, rehab, and home health.
  • Theracare operates ten Texas locations, enabling referral capture across major metro markets.
  • July 2026 Olio deployment links Theracare with Cantex facilities for coordinated transitions.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Flexible Work Hours
  • Stock Options
  • 401(k) Retirement Plan
  • 401(k) Company Match