Account Executive, Media Sales
Playfly Sports
Account Executive, Media Sales
Playfly Sports
Fandom-driven sports media and marketing technology
ACCOUNT EXECUTIVE, MEDIA SALES (MINNESOTA TWINS)
Minneapolis, MN
Hybrid
THE RUNDOWN
Playfly Sports is seeking a results-driven Account Executive, Media Sales, to drive local and regional advertising and sponsorship revenue across Minnesota Twins broadcasts, including pre-game and post-game programming, on Twins TV (MNNT) linear and Twins.TV streaming platforms. Based in Minneapolis, this role will focus on developing new business, cultivating agency and direct client relationships, and closing revenue-generating partnerships. Through a consultative sales approach, the Account Executive will create customized media solutions aligned with client objectives, maximize the value of Minnesota Twins media assets, and consistently meet or exceed revenue goals.
WHAT YOU’LL ACCOMPLISH
· Drive Revenue Growth: Generate new and incremental advertising and sponsorship revenue across Twins TV (MNNT) linear and Twins.TV streaming platforms, with a strong emphasis on locally and regionally funded business, while consistently meeting or exceeding individual sales goals.
· Develop New Business: Proactively identify, prospect, pursue, and close new business opportunities across key advertiser categories, expanding the Minnesota Twins advertiser base through agency partnerships and direct client relationships.
· Build Strategic Client Relationships: Establish and strengthen relationships with agencies, direct clients, and key decision-makers throughout the Minneapolis market and the Twins broadcast coverage area to generate new opportunities and support long-term revenue growth.
· Create Customized Media Solutions: Develop compelling, integrated advertising and sponsorship packages across Twins TV (MNNT) broadcasts, Twins.TV streaming, and available sponsorship assets that align with client objectives and deliver incremental revenue.
· Leverage Research and Insights: Partner with internal teams, including Insights, Creative, and Pricing & Planning, to develop data-informed proposals, strengthen client presentations, and demonstrate the value of Minnesota Twins media opportunities.
· Provide Consultative Media Expertise: Advise agencies, clients, representation partners, and internal stakeholders on the advertising opportunities available across Twins TV (MNNT) linear and Twins.TV streaming, connecting client objectives with relevant media solutions.
· Expand Strategic Partnerships: Collaborate with corporate sponsors and media partners to identify cross-selling, cross-promotional, and other opportunities that expand client investment and generate incremental revenue.
· Represent the Twins in the Marketplace: Participate in client meetings, industry events, trade association functions, and networking opportunities to strengthen relationships, elevate awareness of Minnesota Twins media offerings, and develop new business.
· Support Team Development: Share sales expertise and product knowledge with Client Service Coordinators and Client Service Representatives, helping strengthen their understanding of the media marketplace and supporting their professional development.
· Contribute to Additional Initiatives: Support special projects and perform other job-related duties as assigned.
WHAT YOU’LL BRING
· Bachelor’s degree required; a degree in Sports Media, Communications, Marketing, or a related field preferred.
· 2+ years of professional sales experience required; 3–5 years preferred.
· Experience in media sales or corporate partnerships preferred, particularly selling local or regional sports media, streaming, or sponsorship inventory. Television sales experience is a plus.
· Strong understanding of the sports industry and established relationships within the Minneapolis market and relevant local business sectors strongly preferred.
· Demonstrated ability to prospect, develop new business opportunities, build a sales pipeline, and close revenue-generating partnerships.
· Excellent written and verbal communication, presentation, and public speaking skills.
· Strong organizational and project management skills, with the ability to manage competing priorities and collaborate effectively across departments.
· Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
· Strong analytical skills, including the ability to interpret sales and media research data and evaluate metrics such as CPM, impressions, and digital performance.
· Technologically adaptable, with the ability to quickly learn and apply new platforms and tools that support media sales and campaign performance.
· Demonstrated ability to build and maintain effective relationships with clients, agencies, corporate partners, and internal teams.
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
· This position is primarily office-based and involves predominantly sedentary work.
· Occasional travel may be required for client meetings, industry events, and team collaboration.
COMPENSATION
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
WHAT WE DO
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com
WHAT WE STAND FOR
At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.
EEOC & DIVERSITY STATEMENT
Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
ACCOMMODATIONS
Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
We are unable to sponsor or take over sponsorship of an employment visa for this role at this time
The base pay range for this role is: 75000 - 75000 USD
Fandom-driven sports media and marketing technology
Activates and monetizes sports fans across professional, collegiate, and high school properties through sponsorships, brand integration in live games and highlights, and digital streaming. It uses a data-driven model called Fandom as a Service to analyze fan behavior and deploy engagement technology, content, and sponsorship activations across linear TV, streaming, and digital platforms. A distinguishing factor is owning or activating rights across pro, collegiate, high school, and venues, combined with end-to-end sponsorship sales and fan-focused marketing. The goal is to give partners a clear path to reach, engage, and monetize fans while growing sponsorship revenue across the sports ecosystem.
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