Job Description
Are you passionate about building customer success stories that make the customer the hero? At Dynatrace, our value shines brightest through our customers’ voices and stories. We are on a mission to grow our customer advocacy program and amplify the impact we make with these customer stories. In this role, you will lead a team to accelerate our reach, build more advocates and stories, and enhance how customer stories come to life throughout our business. This is a fast-paced, growth-oriented role where you will have the opportunity to make a significant impact.
What You’ll Do:
- Lead and Scale: Direct our global customer advocacy strategy, focusing on storytelling that is relatable and emphasizes the business value our customers achieve with Dynatrace End to End Observability and App Security, and scale our customer story pipeline and impact.
- Engage and Inspire: Recruit and onboard customer reference contacts, helping them see the benefit of our advocacy program, and providing exceptional experiences across speaking engagements, videos, references, and campaigns.
- Collaborate and Enable: Work closely with sales, marketing, and product teams to ensure customer advocacy strategies are aligned with business priorities and to ensure support from extended teams to drive awareness and amplification of stories.
- Build Relationships: Develop and nurture strategic advocacy relationships with customers from CIO/CTO to the Ops teams, ensuring mutual benefits and standout experiences. Develop tight relationships with sellers for account connection.
- Create and Curate: Produce a dynamic library of customer stories in various formats, from case studies and blogs to videos and sales enablement tools, continuously promoting the success we achieve for our customers.
- Strategize and Align: Ensure customer advocacy strategies align with go-to-market plays and corporate goals.
- Measure and Optimize: Manage and refine the end-to-end process of content creation, deliver against key program KPIs, and analyze program performance to enhance efficacy and adoption.
this is the customer relationship, correct? There’s also the importance of Sales relationships for introductions to customers.
Qualifications
Minimum Qualifications:
- Experienced Leader with 10+ years in technology, including 2+ years leading a team, with demonstrated success in customer advocacy or marketing roles.
Preferred Skills:
- Delivered compelling customer stories—written, video and stage, with ability to share published examples.
- Proven track record working effectively with customer and internal executives, sales, product management, and marketing to build strong relationships and achieve outcomes.
- Past successes working with large brand customers to engage in customer advocacy, including ability to effectively navigate internal customer requirements for communications and legal approval.
- Clear understanding of marketing, sales and communications priorities and track record successfully partnering to deliver high impact customer stories.
- High energy, “own it” personality, and ability to drive process improvement and thrive in a in a fast-paced, high-growth environment under tight timelines.
- Highly driven self-starter that creates a sense of urgency within her/his team.
- Exceptional communication cross-functionally and at all levels including senior management
- Excellent project management skills with an ability to prioritize independently and delegate tasks to team members when appropriate.