HR System Development Professionals

Trendyol signs global partnership with English football giant Manchester City. Uğur Gürbes Editor August 13, 2026 Manchester City has signed a new global partnership agreement with Türkiye-based e-commerce platform Trendyol. Under the agreement, Trendyol has become the English football club's "Official Online Marketplace Partner." As part of the partnership, the Trendyol brand will be featured across the club's digital channels, social media platforms, and various areas at the Etihad Stadium. Manchester City and Trendyol to develop bespoke campaigns. As part of the new partnership, Trendyol and the club will develop bespoke content and campaigns for fans. Through the initiatives to be carried out with Manchester City, the e-commerce platform's digital visibility will be increased, while the Trendyol brand will also be displayed at the Etihad Stadium. The partnership has been added to the brand's portfolio of sports-focused collaborations supporting its e-commerce activities in international markets. Trendyol reaches more than 40 million customers. Founded in Istanbul in 2010, Trendyol today brings together more than 40 million customers and approximately 250,000 sellers on its platform. The e-commerce company operates in 35 countries, while more than 40 million products are available on its platform. Operating across various retail categories, primarily fashion, beauty, home and living, and electronics, the company continues to expand its international operations. Before the Manchester City agreement, Trendyol had also stood out with its sponsorship investments in football and sports. The company is among the official sponsors of the Türkiye National Football Teams and serves as the title sponsor of the Süper Lig and 1. Lig. The e-commerce platform was also among the official partners of UEFA Euro 2024. Emphasis on global growth and e-commerce. Peter Laundy, Senior Vice President of Partnerships at City Football Group, highlighted Trendyol's rapidly growing international presence in his statement regarding the agreement. Laundy stated that the company is one of the world's leading e-commerce platforms and continues to expand its activities in global sports sponsorships. Trendyol Gulf CEO Mohamad ElAnsari, meanwhile, said while evaluating the Manchester City partnership that the company has had strong ties with football in Türkiye for many years. ElAnsari stated that collaborating with a globally recognized sports brand during its international growth process represents an important step for Trendyol. In addition to its e-commerce and retail operations, Trendyol continues to invest in technology. Within Trendyol Tech, work is being carried out on artificial intelligence agents, search and recommendation systems, machine learning infrastructures, and various artificial intelligence models.

Trendyol seller fulfillment in UAE: how to scale cross-border sales on the GCC's fastest-growing marketplace in 2026. Trendyol - Turkey's largest ecommerce platform with over 30 million active users - is making a serious push into the GCC. After its acquisition by Alibaba and rapid expansion across the Middle East, Trendyol has become a legitimate channel for UAE sellers targeting Turkish, Arab, and GCC consumers, and for regional brands wanting access to Trendyol's enormous consumer base. But Trendyol's cross-border fulfillment requirements are unique. This guide explains how selling on Trendyol works from the UAE, what logistics infrastructure you need, and how Eshopify Fulfillment's integration with Trendyol makes it seamless. Why Trendyol matters for UAE ecommerce sellers in 2026. - GCC expansion: Trendyol is actively recruiting UAE-based sellers to serve its growing GCC audience - particularly Saudi Arabia, UAE, Kuwait, and Qatar. - Fashion dominance: Trendyol's core categories - fashion, home goods, beauty, electronics - overlap perfectly with UAE ecommerce brand strengths. - Lower competition (for now): Most UAE sellers haven't yet listed on Trendyol. First-mover advantage in your category is still achievable. - Alibaba ecosystem: Trendyol's connection to Alibaba gives sellers potential access to AliExpress fulfillment infrastructure, cross-border simplified customs, and Cainiao logistics integrations. - Eshopify integration: Eshopify Fulfillment's WMS already integrates with Trendyol's order management API, making setup straightforward for existing clients. How Trendyol cross-border fulfillment works from UAE. Option 1: ship from UAE to each customer (cross-border FBS). You list products on Trendyol and ship individual orders from your UAE warehouse directly to customers - whether they're in UAE, KSA, or other GCC markets. This is the most flexible model and works well when Trendyol's customer base for your products is spread across multiple GCC countries. Eshopify Fulfillment handles the entire process: receive the Trendyol order via API | pick and pack in Al Quoz | hand off to the appropriate cross-border courier (Aramex, DHL, or Trendyol's preferred carrier) | customs declaration | delivery to the customer. Option 2: pre-position stock in target market. For high-volume SKUs with predictable demand in a specific country (e.g. KSA), it may be cost-effective to pre-position inventory with a local 3PL in Riyadh or Jeddah and fulfil Trendyol orders domestically. This cuts delivery time from 5-8 days (cross-border) to 1-2 days and improves your Trendyol seller score. Eshopify's growing KSA network can support this approach for qualified volume sellers. What Trendyol sellers need to know about logistics requirements. Trendyol SLA requirements. Trendyol tracks dispatch SLAs rigorously. For cross-border sellers, the platform expects: - Order processing time: within 24 hours of order placement. - Dispatch confirmation: tracking number uploaded to Trendyol's system within 48 hours. - Delivery window: 5-10 business days for cross-border GCC shipments (varies by destination country). Missing these SLAs reduces your seller score, suppresses your product ranking, and ultimately reduces organic traffic to your listings. Customs documentation for cross-border from UAE. All cross-border shipments from the UAE require: - Commercial invoice (with HS code, unit value, country of origin). - Packing list. - UAE export declaration (auto-generated by most couriers at scale). - Destination country import declaration (handled by the courier in most GCC B2C cases). Eshopify's warehouse team prepares compliant export documentation for every cross-border shipment, reducing customs delays and clearance failures. Labeling & packaging compliance. Trendyol requires Arabic and English product labeling for GCC deliveries. Products in certain categories (food, cosmetics, electronics) may require additional regulatory labels (ESMA registration for UAE, SFDA approval for KSA). Eshopify can apply Trendyol-specific labels, Arabic translations, and compliance stickers during the packing process - avoiding marketplace violations. - Fashion & apparel: Trendyol's heritage category. UAE fashion brands with modest/contemporary styles perform strongly. - Home & living: Furniture accessories, kitchenware, home decor - strong GCC demand. - Beauty & personal care: Halal-certified beauty products from UAE brands resonate across GCC. - Electronics & gadgets: Accessories and gadgets with competitive pricing vs. GCC retail. - Sports & outdoor: Active lifestyle products, prayer accessories, outdoor gear. How Eshopify Fulfillment supports Trendyol operations. - Direct API integration with Trendyol seller portal - orders imported automatically. - Trendyol-compliant Arabic/English labeling applied during packing. - Multi-courier selection: best carrier for each destination country based on cost, speed, and delivery success rate. - Cross-border documentation preparation for GCC shipments. - Unified inventory: the same stock pool serves Trendyol, Noon, Amazon, and Shopify simultaneously. - Seller score monitoring: SLA compliance tracking in the Eshopify client dashboard. Frequently asked questions - Trendyol UAE fulfillment. Does Eshopify Fulfillment integrate with Trendyol's seller API? Yes. Eshopify's WMS has an active integration with Trendyol's marketplace API. Order data flows in automatically; tracking information flows back to Trendyol upon dispatch. Setup typically takes 48-72 hours. Can I sell on Trendyol from the UAE without a Turkish entity? Yes, as an international cross-border seller. Trendyol's Global Seller program allows non-Turkish businesses to list products and ship from their home country. You will need a valid UAE trade license and compliance with Trendyol's seller agreement. What courier does Eshopify use for Trendyol cross-border shipments to KSA? Eshopify works with Aramex, DHL, and SMSA Express for UAE-to-KSA shipments. Courier selection is based on the destination city, product weight/dimensions, and current SLA performance of each carrier. Eshopify's courier intelligence engine selects the optimal carrier per order. What is the minimum order volume to use Eshopify for Trendyol fulfillment? There's no marketplace-specific minimum. Eshopify serves sellers from 50 to 5,000+ orders per month across all channels combined. Discuss your projected Trendyol volumes during the onboarding conversation. Does Trendyol require Arabic language on the shipping label? For deliveries to Arabic-speaking GCC markets, Arabic customer information on the shipping label is recommended and increasingly expected. Eshopify's label templates support bilingual output.

$45.2B UAE-Türkiye trade momentum drives new kezad-trendyol logistics partnership. Leila Gadirli Pirgulieva Editor May 15, 2026 KEZAD Group and Trendyol Group, Türkiye's first decacorn and one of the region's leading e-commerce platforms, have signed a strategic Memorandum of Understanding (MoU) to explore the development of an e-commerce logistics cluster within KEZAD in Abu Dhabi. The agreement was signed during the UAE-Türkiye Joint Business Council Forum held in Istanbul, where senior business leaders and government representatives from both countries gathered to strengthen bilateral trade, investment, and private-sector cooperation. The partnership aims to support Trendyol's regional expansion strategy by leveraging KEZAD's integrated logistics and industrial ecosystem. Through the proposed collaboration, the companies plan to evaluate opportunities that would enhance supply chain efficiency, accelerate regional distribution capabilities, and improve market access across the Middle East and surrounding markets. Trendyol currently serves more than 40 million customers and works with approximately 250,000 sellers across its e-commerce ecosystem, offering over 40 million products on its platform. The company has rapidly expanded its international footprint in recent years, positioning itself as one of the most influential technology and e-commerce companies in the region. UAE-Türkiye trade relations continue to strengthen under CEPA. The signing reflects the growing economic relationship between the UAE and Türkiye following the implementation of the Comprehensive Economic Partnership Agreement (CEPA), which continues to accelerate bilateral trade and investment flows between the two countries. During the forum, Abdullah Al Hameli, CEO of Economic Cities and Free Zone and Co-Chair of the UAE-Türkiye Joint Business Council, highlighted the significance of the agreement and emphasized the increasing strength of UAE-Türkiye economic ties. According to officials, the UAE's non-oil foreign trade with Türkiye exceeded $45.2 billion in 2025, underlining the rapid growth of commercial cooperation between the two markets. The UAE delegation participating in the forum was led by H.E. Dr. Thani Al Zeyoudi, UAE Minister of State for Foreign Trade, and included more than 65 business leaders and representatives from Emirati companies. KEZAD Group stated that the partnership reinforces Abu Dhabi's role as a strategic logistics and trade gateway for international companies seeking faster regional market access, resilient supply chains, and integrated distribution infrastructure. As regional e-commerce and cross-border trade continue to expand, collaborations between major logistics operators and digital commerce platforms are expected to play an increasingly important role in shaping the future of the Middle East's supply chain ecosystem.