EC Assistant Manager
About the job
- A Bachelor’s or Master’s degree is required.
- A minimum of 5 years of relevant experience is required.
- Expertise in e-commerce fields and experience with e-commerce platforms are required.
- Must have experience with Google Analytics 4 and Power BI.
- Ability to execute e-commerce campaigns to drive quality traffic and ticket average.
- Good verbal and written English skills are required.
- Ability to communicate effectively at all levels of the organization and complete objectives through the commitment and cooperation of others.
- Ability to react quickly, adapt to change, and influence others to adapt.
- Execute the KFC in-store digital sales strategy for kiosk and BYOD channels to meet annual objectives.
- Enhance in-store digital ordering and customer experience to provide smooth, intuitive interactions aligned with customer preferences and needs.
- Increase ticket average and conversion rate through user interface and user experience improvements and add-on projects, working with Marketing, user experience planners, and the DTS team.
- Grow PK e-voucher sales and redemption through strategic planning, owned-channel communications, and performance measurement using return on ad spend and return on investment.
- Develop and implement assigned projects to grow online ordering sales, measured by return on ad spend and return on investment.
- Work with the data team to conduct deeper analysis and improve sales.
- Learn and apply new market practices and tools to improve digital experience.
- Lead and implement assigned digital projects by cooperating with cross-functional teams through effective communication and coordination.
- Improve ways of working and build standard operating procedures for new tasks when needed.
- Provide regular reporting, including performance reviews and project updates.
- Manage day-to-day kiosk, BYOD, and PK e-voucher on-shelf and off-shelf operations in cooperation with Operations, Marketing, and DTS teams.
- Experience launching digital initiatives and managing projects, with a keen interest in marketing and technology.
- Experience managing digital or customer-journey-related initiatives.
About the company
Jardine Restaurant Group (JRG) runs a large network of quick-service restaurants in Asia, operating more than 1,000 outlets under the KFC, Pizza Hut and PHD brands in Hong Kong, Macao, Myanmar, Taiwan and Vietnam. It serves customers with dine-in, takeout and delivery options through its franchised brands, using standardized menus, store formats and supply chains to provide meals made from recognizable recipes. The company differentiates itself by leveraging its size, cross-brand capabilities and strong backing from Jardine Matheson, along with a large, diverse workforce (about 25,000 employees) and a focus on people, collaboration and sustainability to support steady growth. JRG’s goal is to share the simple joys of food with customers by expanding its footprint, improving operations and maintaining long-term partnerships with franchisees and suppliers.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
N/A
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Simplify's Take
What believers are saying
- Piramal Alternatives funded expansion on July 7, 2026, signaling lender confidence.
- BOS-JRG targets $15 million revenue within five years, opening a new product line.
- JRG's established OEM relationships across India support cross-selling into passenger vehicles and two-wheelers.
What critics are saying
- Piramal's ₹125 crore credit deal raises leverage during capacity expansion and acquisitions.
- BOS-JRG's December 2026 launch must hit OEM qualification fast, or revenue slips.
- Eight plants plus a new JV create execution risk that can crush cash generation.
What makes JRG unique
- JRG Automotive builds powertrain-agnostic injection-molded parts across eight Indian plants.
- BOS-JRG Automotive Systems adds German shading technology and cargo-management know-how.
- JRG serves two-wheelers and passenger vehicles, reducing dependence on one drivetrain platform.
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