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9D Technologies & Imagination AI

User Acquisition Manager - Meta, Apps

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeLahore, Punjab, PakistanNo salary listedIn-person

About the Job

Requirements

  • Proven experience in user acquisition for mobile apps, with a strong portfolio of successful campaigns.
  • Expertise in digital marketing channels, including Google Ads and Facebook.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficiency with marketing tools and platforms such as Google Analytics, Facebook Ads Manager, and Google AdMob.

Responsibilities

  • Design and execute comprehensive user acquisition strategies to drive app installs and engagement.
  • Plan, launch, and optimize multi-channel acquisition campaigns across social media, search engines, display networks, and mobile advertising networks such as Google and Meta.
  • Monitor and analyze campaign performance using key metrics (CPI, CPA, LTV, ROAS) to ensure efficiency and effectiveness.
  • Allocate and manage acquisition budgets to maximize return on investment (ROI).
  • Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
  • Work closely with the marketing, product, and analytics teams to align acquisition efforts with broader company goals.
  • Prepare detailed reports on user acquisition performance, providing insights and recommendations for continuous improvement.
  • Explore and test new acquisition channels, tactics, and technologies to drive growth and engagement.
  • Implement A/B testing strategies to optimize creative, messaging, and targeting for better campaign performance.

Desired Qualifications

  • Knowledge of app analytics and tracking tools such as AppsFlyer and Adjust.

About the Company

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