Full-Time
Marketing Manager 2
Media Excellence
Instacart
10,001+ employees
Online grocery delivery marketplace with shoppers
Compensation Overview
CA$121k - CA$127.5k/yr
Remote in Canada
Remote
 Growth & Marketing |
|---|
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- Seven to ten or more years of experience in Marketing or Media Operations, Program Management, Business Operations, or a closely related field within complex, cross-functional organizations.
- Demonstrated experience as a senior individual contributor with real decision authority and ownership over cross-functional operating systems.
- Fluency in program management, including workback schedules, risk management, project velocity, and hands-on ownership of project management tooling for non-technical teams.
- Proven ability to take fragmented or inconsistent processes and make them clearer, simpler, and more reliable, with a track record of building standardized templates and driving adoption across multiple teams.
- Strong understanding of how media teams plan, intake, prioritize, and execute work at scale, including familiarity with media technology stacks.
- Excellent written communication and structured thinking, with the ability to turn complex inputs into crisp narratives and leadership-ready materials.
- Comfort working with performance metrics and basic financial concepts, and ability to pressure-test assumptions and identify gaps.
- Redesign and drive adoption of media planning frameworks, templates, and cadences across the team to improve clarity and accountability in annual and quarterly planning cycles.
- Establish and govern a scalable media operating system covering budget pacing, performance reporting, campaign enablement, and process automation, including maintenance of a roadmap.
- Simplify and improve intake, automation, and workflow tooling, eliminating manual double-entry through appropriately scoped artificial intelligence and automation solutions.
- Run cross-functional operating rhythms, including business reviews and integrated campaign program management, with transparent workback schedules, strong stakeholder communication, and consistent follow-through.
- Execute change management for new systems and processes through documentation, training, and communication plans that drive adoption across media and partner teams.
- Practical experience using automation and artificial intelligence tools to streamline workflows, such as meeting preparation, intake triage, and template population.
- Experience in retail, consumer technology, or marketplace businesses.
Instacart operates an online grocery delivery platform across North America, allowing customers to order from local stores via website or app. Personal shoppers pick, pack, and deliver the items to customers’ doors or offer in-store pickup. Revenue comes from delivery fees, the Express membership, a service fee, and in-app advertising; it offers a catalog of about 1 billion products from 500+ retailers. The goal is to be the leading, reliable platform for same-day grocery delivery with broad reach and strong service standards.
Company Size
10,001+
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2012
Get referred to Instacart
See people who can refer or advise you
Simplify's Take
What believers are saying
- Second-quarter 2026 revenue hit $1.043 billion, with adjusted EBITDA up 19% year over year.
- Cart Assistant orders are larger than average, supporting basket expansion and ad monetization.
- World Market and Petsense partnerships broaden Instacart beyond groceries into adjacent retail categories.
What critics are saying
- FTC settlement cost Instacart $60 million and restricts pricing and membership disclosures.
- Kroger built its own Gemini shopping assistant in January 2026, weakening Instacart dependence.
- Walmart, Amazon, and Kroger own consumer relationships, threatening Instacart’s long-term marketplace relevance.
What makes Instacart unique
- Instacart owns 1.6 billion orders of grocery data powering Clementine and Cart Assistant.
- Instacart reaches nearly 100,000 stores, giving retailers white-label AI and fulfillment infrastructure.
- Instacart bundles marketplace, ads, enterprise software, and smart carts across North America.
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Benefits
Go far together
Grow the pie
Roll up your sleeves
Put it all on the table
Serve generously
Growth & Insights and Company News
6 month growth
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↑ 0%Instacart launches custom AI assistants for retailers. Retail giants like Walmart, Kroger and Amazon have launched AI assistants allowing consumers to ask for recommendations or curated shopping lists. Now, Instacart has made it easier for other retailers such as regional grocers to follow in their footsteps. On Wednesday, Instacart announced the launch of Cart Assistant, a white-label assistant that retailers can implement on their own websites and apps. This is the latest addition to Instacart's suite of enterprise services for retailers, further democratizing access to the kind of technology that larger retailers build in-house. Instacart also powers retailers' e-commerce marketplaces, advertising businesses and in-store technology such as digital price labels and smart carts. Cart Assistant allows consumers to look for deals, reorder items and build carts from a photo of a shopping list. It was revealed as part of the announcement of Clementine, a separate AI grocery shopping assistant available to users of Instacart's marketplace in the U.S. and Canada. Clementine similarly aims to turn conversational requests, like "I need a week of budget-friendly kid lunches," "high-protein easy dinners for two" or "order my usuals," into personalized digital shopping carts full of relevant items from a chosen store. Instacart had previously launched integrations with ChatGPT late last year and with Claude in April, allowing shoppers to create shoppable grocery lists in the app. However, the company was also looking to create a shopping assistant fully embedded within the Instacart marketplace and on retailers' e-commerce websites so customers don't have to go elsewhere, Ryan Hamburger, chief commercial officer at Instacart, told Modern Retail. "We're not sharing the same level of data with OpenAI as we would with the shopping assistant embedded on our platform," Hamburger said. "Obviously, we want to make sure that data remains a competitive advantage for us and for our retail partners." The assistants tap into Instacart's data from its more than 1.6 billion total orders to date, a catalog of more than 2 billion items and real-time inventory from about 100,000 stores across North America. "All of those signals allow our shopping assistant and the ones we build for our retailers to just have better intuition, better responses and better engagement as a result of that foundation and, in our opinion, provide for a much better experience," Hamburger said. Food Bazaar, Heritage Grocers Group and Woodman's are now live with Cart Assistant. Aldi U.S., Harmon's, The Save Mart Companies and Stew Leonard's are set to follow. Cart Assistant ties into Instacart's Storefront Pro e-commerce platform to make it simple for retailers to add it to their websites. While retailers don't have to build anything from scratch, it does allow for customization of elements such as the name of the assistant or the color palette to cater to specific brand preferences or demographics. Retailers can also integrate their loyalty programs or add in custom recipes. "We've learned over the last 10 years of building our enterprise business that out-of-the-box turnkey solutions sound great, but retailers want to make sure they can continue to build on the brands that they've built over the last 100 years," Hamburger said. "We knew from day one for this to work and for it to be successful for our retailers, we had to allow that level of customization." Hispanic retailer Heritage Grocers Group, for example, built out Spanish-language functionality in partnership with Instacart. "Building something like this on our own would have required significant time and resources, which is why partnering with Instacart was a natural fit," Adam Salgado, chief experience officer at Heritage Grocers Group, said in a statement. This comes after Kroger launched its own AI shopping assistant last month. Like Kroger's assistant, Instacart will also incorporate advertising functionality into Clementine by the end of this year, and plans to eventually bring that to its Cart Assistant retail partners as well. Ali Miller, GM of advertising at Instacart, said the company is "purposefully going slowly" when it comes to implementing advertising into Clementine. "We really want to learn first what's resonating with consumers at scale before we integrate ads directly," Miller said. Hamburger also said the company wants to refine the consumer experience before layering ads on top. Generative AI-powered chatbot adoption among multi-brand retailers reached 21% in 2025, up significantly from 5% in 2025, according to Gartner data from retailers using its Digital IQ platform. Gartner has also found that 44% of U.S. consumers have expressed a willingness to let AI tools assist with some types of shopping tasks. "I think it's a good thing to lean into those tools, but making sure you're evaluating if they're being used, if they're accurate and if consumers like them," said Greg Carlucci, senior director analyst for Garner. For example, he said the firm has found that consumers aren't yet comfortable with AI building them a shopping cart and completing the purchase on their behalf. "While they're open to using AI during shopping, they still prefer to maintain control of the experience," he added.
Instacart now has its own AI assistant called Clementine. * Engadget Sep 9, 2026, 9:00 am70 ptsTrending Instacart launches its own AI assistant that can make it easier to decide what to buy. Read Article Share Article * email * x.com * facebook * pocket * reddit * tumblr * linkedin * pinterest Tech News Tube is a real time news feed of the latest technology news headlines. Follow all of the top tech sites in one place, on the web or your mobile device.
New kashrus seal option for Instacart grocery orders. September 9, 2026 As online grocery shopping becomes increasingly popular, a unique kashrus challenge has come with it: ensuring that fresh and prepared foods remain properly protected from the time they leave the supermarket until they reach the customer. Gourmet Glatt has been working with Instacart over the past several months to address that concern, leading to a new packaging option now being introduced for Gourmet Glatt customers. When ordering through Instacart, shoppers will get an automatic pop up for applicable items - including fresh meat, deli, fish, sushi and other prepared foods - to be boxed and sealed with kosher tape by supermarket staff before being handed to the delivery driver. "We made this a priority in time for the Yomim Tovim," said Jack Greenberger of Gourmet Glatt. "Our standards of kashrus should be number one as a trusted brand." The new feature is still in its early stages, and the process will continue to be refined. While the goal is for orders to consistently meet the requested packaging standards, there may be occasional issues as the system is rolled out and staff and delivery procedures adjust. For Gourmet Glatt, however, the initiative is about more than its own stores. The hope is that the concept can eventually be adopted by kosher supermarkets across the country, providing a more consistent solution to a growing concern in the world of online grocery shopping. The system may still be a work in progress, but it represents an important first step toward addressing a kashrus challenge created by the changing way 5 Towns Central shop.
Thomas' and Cecily Strong challenge america to savor breakfast and "join the Morning People" Sep. 03, 2026 If you've ever hit snooze one too many times, you're not alone. Research shows that 95% of Americans hate getting up in the morning but Thomas'(R) believes anyone can learn to embrace the morning with the right breakfast. That's why the beloved breakfast brand has teamed up with comedian and actress Cecily Strong for its new "Join the Morning People" campaign, inspiring fans to rethink their mornings - one delicious bite at a time. Best known as the longest-tenured female cast member in late-night TV sketch history, Strong stars alongside Thomas' lovable "breakfast provocateur," Thom, in a series of comedic campaign spots that celebrate early morning humor, chaos and small victories. From juggling parenthood and busy schedules to rising at dawn to catch an overseas sports match, the campaign reminds consumers that no matter when or what your morning looks like, with a Thomas' breakfast it can set you up for success. Leslie Vesper, Chief Marketing Officer at Bimbo Bakeries USA said: "At Thomas', we're on a mission to redefine what it means to be a morning person. We believe great mornings are created, not inherited. Partnering with Cecily Strong allows us to bring a fresh, lighthearted perspective to the breakfast table and inspire consumers nationwide to take on our 21-Day Challenge." Cecily Strong said: "If you told my former late-night self that I'd be leading a crusade to get people out of bed early, I never would have believed you. The truth is, mornings are chaotic. But partnering with Thomas' proved that you don't have to suddenly become a flawless sunrise person - you just need a good breakfast, a sense of humor, and something warm in the toaster to make it tolerable." To encourage Americans to incorporate a warm, delicious breakfast into their daily routine, Thomas' is launching the 21-Day Morning People Challenge, inspired by research showing that it takes approximately 21 days to form a lasting habit. Fans can now visit JoinTheMorningPeople.com to sign up for the challenge. As part of the campaign, Thomas' has partnered with Instacart to reward select participants with prizes including Instacart gift cards and exclusive Thomas' merchandise now through September 17. Fans can also follow along as Strong documents her own 21-day journey toward becoming a morning person on Instagram. For Official Rules, visit JointheMorningPeople.com/rules. The "Join the Morning People" campaign has officially kicked off and includes a series of digital videos, social content and consumer activations celebrating a daily ritual inclusive of a warm, delicious Thomas' breakfast, paired with a side of early morning humor Sep. 03, 2026 Back-to-back awards from Inc. Magazine and Adweek cap three years of remarkable growth Sep. 03, 2026 Participating agencies certified the accuracy of their reported revenue figures, and Adweek conducted additional auditing to verify submissions
Instacart and World Market announce exclusive partnership to deliver global-inspired products in as fast as one hour. Sep 02, 2026, 09:00 ET World Market joins the Instacart Marketplace as its first and exclusive online same-day delivery partner nationwide SAN FRANCISCO and ALAMEDA, Calif., September 2, 2026 /PRNewswire/ - Instacart (Nasdaq: CART), a leading grocery technology company in North America, and World Market, the one-of-a-kind destination for global foods, home décor, furniture, gifts, and more, today announced a new exclusive partnership. Through the Instacart Marketplace, World Market's unique assortment will be available for same-day delivery in as fast as one hour with no markups. Instacart is World Market's first and exclusive online same-day delivery partner, giving customers a convenient new way to shop their favorite global destination retailer without leaving home. "World Market has built an incredibly loyal following of customers who love discovering something new every time they walk through the door, and we're thrilled to bring that same feeling of discovery directly to their homes for the first time with the speed and convenience of same-day delivery," said Ryan Hamburger, Chief Commercial Officer at Instacart. "As the only online marketplace offering a wide variety of World Market products for delivery in as fast as an hour, we're proud to help customers get the things they love - from internationally inspired foods and beverages to unique, imported home decor." "Partnering with Instacart is an exciting new chapter for World Market and a natural extension of our commitment to making the World Market experience as accessible and convenient as possible for our customers," said Eric Hunter, Chief Executive Officer at World Market. "Our stores are filled with inspiring finds from around the globe, and now, customers can have that same curated assortment delivered to their doorstep the same day. We couldn't be more excited to bring this convenience to both longtime World Market customers and to connect with an entirely new set of customers who are discovering us for the first time." Through the Instacart App and website, customers can now browse and order from World Market's wide assortment of items for same-day delivery, including stylish, quality home decor, and thoughtful gifts, many of which are unique and exclusive to World Market and sourced from an international network of individual and regional artisans - in addition to one of the largest assortments of candy and international food favorites from around the world. World Market joins more than 2,200 national and local retail banners on the Instacart Marketplace, spanning grocery, home improvement, beauty, pet, household, and wellness categories. To welcome World Market to the Instacart Marketplace, customers can take $15 off their first qualifying $60 World Market purchase on Instacart* now through September 30. To start shopping from World Market, customers can visit https://www.instacart.com/store/world-market/storefront or download the Instacart App. About Instacart Instacart is a leading grocery technology company that partners with more than 2,200 retail banners - representing nearly 100,000 stores - to transform how people shop for the groceries they need from the retailers they trust, while creating flexible earning opportunities for shoppers. Through the Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads ecosystem, the company powers ecommerce, fulfillment, in-store technology, AI offerings, and advertising for partners. For more information, visit www.instacart.com/company. Maplebear Inc. is the registered corporate name of Instacart. About World Market World Market (www.worldmarket.com), a specialty retailer operating 248 stores, is known for its unique marketplace of home decor, thoughtful gifts, distinctive furniture, and one of the largest assortments of candy and gourmet food and drinks from around the world. For more than 60 years, we've curated an ever-changing assortment where customers can discover quality, style, and value in a one-of-a-kind shopping environment. *$15 off for qualifying customers is valid through 9/30/2026 at 11:59PM PT and is valid only in the United States for your first World Market order of $60 or more and purchased through Instacart, while supplies last. Discount will be applied to the total purchase price, and excludes taxes, service fees, special handling fees and/or other fees; offer cannot be applied to alcohol products. Deliveries subject to availability. In order to take advantage of this offer, customers must have a valid account on Instacart with a valid form of accepted payment on file. Only one offer per household. Instacart reserves the right to modify or cancel this offer at any time. Offer may not be sold, copied, modified, transferred or used retroactively for prior purchases. Void where restricted or prohibited by law. Offer may not be combined with any other sale, promotion, discount, code, coupon, and/or offer. Offer has no cash value. Instacart is not a retailer or seller. Instacart may not be available in all zip or post codes. SOURCE Maplebear Inc. dba Instacart