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Publicis Groupe

Runs advertising and digital transformation services

Measurement Lead

Data ScienceUpdated on Nov 5
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong experience in marketing measurement, econometrics, media analytics, data science, digital analytics, marketing effectiveness, or a related discipline.
  • Practical experience interpreting marketing mix modeling (MMM), experimentation, and campaign measurement, and turning complex analysis into clear, actionable recommendations.
  • Confidence shaping measurement strategy across multiple brands, markets, or interconnected workstreams.
  • A strong understanding of response curves, saturation, marginal and average return on investment (ROI), diminishing returns, and channel interdependencies.
  • The ability to build trusted relationships with senior clients and cross-functional specialists, and make complex measurement topics clear and relevant.
  • Experience improving measurement approaches, testing roadmaps, data quality, reporting standards, or analytical ways of working.
  • Experience coaching and developing analysts, managers, or cross-functional teams.

Responsibilities

  • Lead the measurement strategy across a portfolio of consumer brands and markets, connecting business and media objectives to clear key performance indicators (KPIs) and learning priorities.
  • Bring together marketing mix modeling (MMM), experimentation, campaign measurement, and reporting to create a joined-up view of marketing effectiveness.
  • Own the Test & Learn roadmap, identify the most valuable business questions, and oversee incrementality studies, geo-lift tests, and other causal measurement approaches.
  • Translate measurement and MMM outputs into practical recommendations that influence channel mix, optimization, planning, and investment decisions.
  • Develop scalable measurement standards, frameworks, and best practices, helping local teams strengthen their measurement capabilities.
  • Partner closely with strategy, planning, media, data, technology, and analytics teams to embed measurement throughout the planning process.
  • Lead senior client conversations while coaching and developing a measurement team and sharing learning across the wider network.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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