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Tidepool

IoT-based fish farming automation and monitoring

Product Designer

Contract
$49.25 - $62.48/hr
Senior
Palo Alto, CA, USA
Remote
Product & Experience DesignProduct Design

About the job

Requirements
  • At least 5 years of experience as a product designer, interaction designer, visual designer, experience designer, or equivalent.
  • A strong portfolio demonstrating a design process for solving problems on mobile and responsive web platforms; portfolio submission with any necessary passwords is required.
  • Experience designing Software as a Medical Device for both Android and iOS products.
  • Experience designing software solutions that interact directly with physical hardware.
  • Strong knowledge of visual design fundamentals, including layout, color, and typography.
  • Ability to work independently on concepts from beginning to end while seeking feedback on ideas.
  • Experience using Jira to conduct design reviews and leave design feedback for engineers.
  • Experience working with product teams in highly technical domains involving complex data and hardware constraints.
Responsibilities
  • Lead design projects for Tidepool’s Automated Insulin Dosing System and Tidepool Loop, including hardware and software flows such as first-time pump and continuous glucose monitor setup, pump and continuous glucose monitor replacement, and pump and continuous glucose monitor error states.
  • Lead design projects for Tidepool’s Data Management Platform across patient and clinician experiences, including device integrations, patient management dashboards, data visualizations, and device connection workflows.
  • Translate broad patient needs into meaningful designs while balancing usability, safety regulations, and technical considerations.
  • Partner with Clinical, Regulatory, and Quality teams to ensure design outputs meet risk and quality standards.
  • Communicate a data-informed design vision and rationale to stakeholders and team members.
  • Partner with product, engineering, and quality assurance engineers to drive design decisions and advocate for users.
  • Solve product design challenges across iOS and Android experiences.
  • Support human factors activities, including formative usability studies and preparation for summative validation, in partnership with research and regulatory teams.
  • Develop an understanding of people living with diabetes and healthcare providers and use their feedback to refine products.
  • Work with product managers to define new feature concepts and influence product strategy through feature and product prioritization.
  • Manage prioritization challenges with the product team so design focus areas align with business goals.
  • Take on responsibilities outside traditional design, including product management.
  • Develop expertise in diabetes hardware and software technologies to create impactful design solutions.
Desired Qualifications
  • Ability to create designs at both a high strategic level and a detailed task level.
  • Ability to use AI prototyping tools to rapidly explore and communicate design concepts while maintaining human-in-the-loop judgment and understanding of patient and clinician experiences.

About the company

Tidepool provides IoT-based remote monitoring and AI-driven automation for fish farming in South Korea. Its platform helps fish farmers optimize operations by daily growth management and precise feed distribution, which lowers feed costs and improves efficiency. Data from Tidepool’s proprietary FISHSCOPE system ensures transparency about fish health and quality, helping farms trust the product’s results. The company sells its technology and offers ongoing service subscriptions to both small-scale and large-scale farms. Tidepool’s approach combines hardware sensors, software automation, and data-driven insights to streamline farming processes and cut costs. Its differentiator is the integration of an in-house data system (FISHSCOPE) with IoT monitoring and AI optimization, paired with a service model that serves farms of various sizes. The goal is to make fish farming more efficient and cost-effective while restoring trust in the health and quality of the fish.

Company Size

1-10

Company Stage

Seed

Total Funding

$1.3M

Headquarters

Busan, South Korea

Founded

2022

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Simplify's Take

What believers are saying

  • 2025 pre-A funding from FuturePlay and BonAngels validated Tidepool's commercialization path.
  • EcoAquaFarm signed Tidepool for vision AI in May 2025, signaling enterprise adoption.
  • Scale-up TIPS support funds AI scarcity prediction and shipment models through 2028.

What critics are saying

  • Revenue depends on farm pilots; EcoAquaFarm and Future Aqua Farm partnerships need conversion.
  • Government-backed TIPS funding ends in 2028 if Tidepool misses technical milestones.
  • Arctic Ocean and larger agtech rivals can copy monitoring features and compress margins.

What makes Tidepool unique

  • FISHSCOPE combines computer vision, IoT monitoring, and feed automation for fish farmers.
  • Tidepool pairs software with Fishfather seafood sales, linking farm data to distribution.
  • South Korea base and RAS partnerships position Tidepool inside premium land-based salmon operations.

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Company News

Wow Partners, Inc.
Sep 30th, 2025
TIDEPOOL secures $1.2M in Scale-up TIPS

TIDEPOOL, an AI aquaculture startup, has been selected for the South Korean Ministry of SMEs and Startups' Scale-up TIPS program. This program matches government R&D funds with private investments. TIDEPOOL will receive approximately ₩1.2 billion over three years to develop AI solutions for aquaculture, including fish scarcity prediction and AI-based shipment models. Previously, TIDEPOOL secured a ₩1.5 billion Pre-A investment from FuturePlay and BonAngels.

WOWTALE
Jan 8th, 2025
Tidepool Raises $1.07M for Aquaculture Innovation

Tidepool, a South Korean tech startup, raised $1.07M in pre-Series A funding from FuturePlay and BonAngels Venture Partners, bringing total funding to over $1.29M. The company, known for its Fishfather and Fishscope products, achieved $3.57M in revenue in 2024. Tidepool aims to expand in the East Asian aquaculture market, valued at $3.57–4.29 billion. The shift to land-based smart aquaculture is driven by climate change and labor shortages, positioning Tidepool for significant impact.

Aju Business Daily
Nov 8th, 2023
CJ Feed & Care to develop AI-based monitoring technology for shrimp farms

Tidepool has released FISHSCOPE, a data solution designed to measure and analyze the growth and behaviors of fish raised in aquaculture facilities.