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Baker Distributing

HVAC/R and foodservice equipment distributor

Business Development Representative

Full-TimeUpdated on 10/23/2026
No salary listed
Mid
Orlando, FL, USA
In Person
Sales & Account ManagementSales Development Representative

About the job

Requirements
  • A high school diploma is required.
  • Demonstrated performance history in sales and new market development.
  • Proven success in meeting sales goals and the ability to analyze and interpret sales and market data.
  • Solid business and problem-solving skills focused on customer service, internally and externally.
  • Strong Microsoft Office skills, including Word, Excel, PowerPoint, Outlook, and Access, as well as Salesforce and other web-based applications.
  • Strong negotiation and interpersonal skills, including the ability to communicate with internal and external groups at all levels.
  • Excellent customer service mindset and ability to develop long-term relationships.
  • Excellent analytical aptitude and proven ability to analyze and interpret data.
  • Strong and creative sourcing ideas and the ability to conduct consultative sales presentations.
  • Ability to work independently and in a team environment.
  • Proactively seek continuous process and service improvements.
  • Ability to stand, sit, walk, climb, kneel, crouch, or crawl frequently.
  • Ability to use a computer keyboard, computer monitor, and telephone for prolonged periods.
  • Specific vision abilities required include close, distance, color, and peripheral vision, depth perception, and the ability to adjust focus.
Responsibilities
  • Promote sales through the company website to its customer and dealer network.
  • Drive profitable sales growth by developing, maintaining, and advancing accounts through regular customer contact.
  • Develop customer relationships by providing exceptional customer service in response to incoming customer communications.
  • Assist in resolving customer relations problems involving dealers and end users.
  • Seek new business opportunities through outbound sales calls to new and existing customers, and identify trends, opportunities, and threats to the core business.
  • Ensure assigned customers understand how to use company technologies and increase technology adoption and usage rates.
  • Use sales and account management processes to consult with customers and increase their knowledge of products and programs.
  • Communicate with internal and external groups.
  • Use Salesforce to document and plan activities, including calendar entries, tasks, and events.
  • Assess client needs, recommend or assist in selecting appropriate goods or services, and negotiate prices or other sales terms.
  • Develop sales presentations, proposals, or other materials illustrating the benefits of goods or services.
  • Attend training classes as necessary to acquire skills needed to meet customer needs and expectations and stay current with technical developments and product-line changes.
  • Perform other assigned duties.
Desired Qualifications
  • Knowledge of HVACR terminology and HVACR product knowledge is a plus.

About the company

Baker Distributing provides HVAC/R and foodservice equipment, parts, and supplies across the United States through a network of more than 200 sales centers in 22 states. Customers work with knowledgeable counter and warehouse staff who help select products, place orders, and get order assistance; Baker maintains inventory and coordinates shipping. The company differentiates itself through its long history (since 1945), wide regional reach, and emphasis on strong customer service and expert guidance. Its goal is to connect customers with the right equipment, parts, and support to keep HVAC/R and foodservice operations running smoothly nationwide.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Jacksonville, Florida

Founded

1945

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Simplify's Take

What believers are saying

  • May 2025 Southern Ice added seven centers across Louisiana, Mississippi, Arkansas, Texas, New Mexico, Arizona.
  • April 2025 Hawkins HVAC strengthened Baker’s presence in Charlotte and Lexington.
  • Baker’s 1,400 employees support fast local service that national rivals struggle to replicate.

What critics are saying

  • May 2026 ShinyHunters leaked 102,935 Baker records from Salesforce and SharePoint.
  • June 2026 extortion publicity damages contractor trust and triggers legal, notification, and remediation costs.
  • Repeated data leaks push contractors to Grainger and Ferguson, gutting Baker’s account base.

What makes Baker Distributing unique

  • Baker Distributing spans 220 sales centers across 26 states for HVAC, refrigeration, foodservice.
  • It stocks 500-plus manufacturers, bundling parts, supplies, equipment, and local fulfillment.
  • May 2025 Southern Ice and April 2025 Hawkins expanded Baker’s geographic density.

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Company News

Data Proof
Jun 7th, 2026
Baker Distributing - 102,935 breached accounts

Home Cyber News Baker Distributing - 102,935 breached accounts 07/06/2026