Publicis Groupe

Runs advertising and digital transformation services

Junior Data Science Analyst

Data ScienceConfirmed live in the last 24 hours

Full-timeBogotá, Bogota, ColombiaNo salary listedIn-person

About the Job

Requirements

English proficiency at B2 level or higher is required.
At least 1 year of experience as a Data Scientist or in a similar role is required.
Strong Python skills for data analysis and machine learning are required.
Strong SQL skills and experience manipulating large datasets are required.
Hands-on statistical modeling and machine learning experience, including regression, clustering, and/or propensity modeling, is required.
Strong knowledge of statistics and experimental design, including statistical significance and bias considerations, is required.
Strong client-facing communication skills and the ability to translate complex analytical findings into actionable business recommendations are required.

Responsibilities

Guide clients in clean room strategy and enable the use of this technology.
Develop propensity models using machine learning techniques for new audiences and refreshes of existing audiences.
Perform quality assurance and troubleshoot first-party onboarded data to ensure acceptable match rates with client systems.
Advance internal modeling practices to improve core-hour usage efficiency and drive better activation results.
Analyze audiences in first-party subscriber segments and collaborate internally with teams on findings.
Run and maintain index report Python scripts for data organization and more efficient analysis.
Translate technical concepts to non-technical stakeholders through presentations to clients and vendors.
Guide statistically sound test design to limit bias and produce actionable takeaways.
Monitor changes in the media landscape, research, and emerging trends to provide insight to media teams and clients as required.
Create and manage deliverables against detailed project plans that align expectations with outcomes.
Provide a high-value consultation layer alongside data science deliverables.
Determine how to communicate data science insights to clients so they understand the results and how to apply the analyses.
Build presentations with a clear storyline explaining why the work matters, what the analytics reveal, and what actions should follow.
Grow product delivery and agency revenue organically by cross-selling and up-selling value-added data science products across client divisions, markets, and categories.

Desired Qualifications

At least 1 year of experience in the advertising or marketing industry is preferred.
Experience using web services such as Redshift and AWS is preferred.
A quantitative educational background is preferred; an advanced degree in Statistics and/or Data Science is preferred.
Experience working in cross-functional teams is preferred, and agency experience is a plus.
Understanding of contemporary marketing analytics, advertising technology, and research techniques, along with a vision for evolving the practice with the marketing environment, is preferred.
Strong critical thinking and problem-solving skills, including the ability to mine data for relevant and actionable insights, are preferred.
Written and verbal communication skills, including the ability to translate complex concepts for non-technical audiences, are preferred.
Understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution are preferred.
Demonstrated experience with programmatic audience buying concepts and execution is preferred.
Attention to detail to identify data anomalies or mistakes before analysis is delivered to client teams is preferred.
Ability to integrate with fast-paced planning and activation teams is preferred.
Ability to build strong relationships with clients and technology partners is preferred.
Ability to meet deadlines in a fast-paced environment is preferred.

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 3,000 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

The Junior Data Science Analyst is responsible for advanced audience development and technology enablement. The role requires the candidate to sift through big data by leveraging advanced statistical concepts and guide the client into the world of futureproofed technology. Working closely with client stakeholders and internal team leads are vital parts of the role, with accountability for the highest quality execution of a diverse array of client and project deliverables an imperative. The role functions as an expert technical point of escalation, an analytical problem solver, and a technical translator to internal account teams and clients. It provides ongoing strategic account direction/vision for technology, process, and data science.

Responsibilities

Guide the clients in clean room strategy and enable the use of this futureproofed technology
Propensity model development using ML techniques for net new audiences and refreshes of existing audiences
QA and troubleshooting of 1P onboarded data to ensure acceptable match rates with client systems
Advancement of internal modeling practices to improve efficiencies in core hour usage and drive better activation results
Audience analysis on 1P subscriber segments and collaboration with teams internally on findings
Index report Python script runs and maintenance for data organization that leads to more efficient analysis
Translation of technical concepts to non-technical stakeholders via presentations given to clients and vendors
Guide statistically sound test design that ensures limited to no bias resulting in actionable takeaways
Keep abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required)
Create and manage deliverables against detailed project plans that align expectations with outcomes
Provide a high-value consultation layer on top of data science deliverables
Determine the best means of communicating data science driven insights to clients that ensures understanding of results and application of the analyses is applied
Build presentations providing clear storyline - why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
Grow product delivery and agency revenue organically by cross-selling and up-selling value-add data science products across client divisions, markets, categories, etc.

Qualifications

Must have skills:

English B2+ or higher.
1+ year of experience as a Data Scientist or similar roles.
Strong Python skills for data analysis and machine learning.
Strong SQL skills and experience manipulating large datasets.
Hands-on statistical modeling and machine learning experience, including regression, clustering and/or propensity modeling.
Strong knowledge of statistics and experimental design, including statistical significance and bias considerations.
Strong client-facing communication skills, with the ability to translate complex analytical findings into actionable business recommendations.

Additional skills:

1+ years of experience in the Advertising or Marketing industry
Experience using web services (Redshift, AWS, etc.)
Quantitative educational background (preferred advanced degree in Statistics and / or Data Science)
Experience in a cross-functional team environment with agency experience a big plus
Strong understanding of contemporary marketing analytics, advertising technology and research techniques, as well as an innovative vision on how the practice should evolve to keep pace with the ever-changing marketing environment
Strong critical thinking and problem-solving skills - a demonstrated ability to mine data for relevant and actionable insights
Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience
Understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution
Demonstrated experience with programmatic audience buying concepts and execution
Strong attention to detail to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
Outgoing and able to integrate with fast-paced planning and activation teams
Able to cultivate excellent relationships with clients and technology partners
Ability to meet deadlines in a fast-paced environment

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size: 10,001+
Company stage: IPO
Headquarters: Paris, France
Founded: 1926

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