Full-Time

Sr. Dir – Business Development-Advertiser

Travel

Confirmed live in the last 24 hours

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$146.1k - $267.9kAnnually

+ Stock-based Compensation + Sales-based Incentives + Commissions

Senior, Expert

New York, NY, USA

Candidates must be residents of NY, CO, CA, and WA.

Category
Business Development
Business & Strategy
Required Skills
Marketing
Requirements
  • A proven track record in online advertising outbound sales
  • Experience at an online publisher, platform, ad network, ad exchange, ad server, SEM platform, DSP, or other online advertising role
  • Existing relationships with decision makers at advertisers within the travel industry and at major agencies
  • Experience establishing longstanding, consultative client relationships
  • Strong quantitative skills and negotiations ability, able to lead commercial negotiations for large global accounts
  • Strong communication skills with an ability to speak with C-level clients
  • Passion for owning a room, closing deals, and getting wins
  • Proven track record of exceeding revenue expectations.
Responsibilities
  • Take ownership of representing some of our most strategic relationships with The Trade Desk’s largest clients in the travel industry
  • Work collectively with greater global sales, client services, and trading teams to cultivate focused accounts and brands
  • Own relationships with commercial and contract leads at major advertising clients
  • Communicate the value of our media buying platform by aligning The Trade Desk’s media buying philosophy with our client’s
  • Participate in product road map build out discussions, based on client needs, with senior leadership, product, & engineering
  • Take lead in responding to RFPs, including qualification & win strategy
  • Coordinate global account discussions with counterparts in APAC and EMEA regions
  • Work closely with product, marketing and revenue teams to constantly optimize efforts relating to company-wide goals
  • Identify and close strategic up-selling opportunities by understanding core client business needs
  • Build deep and lasting connections internally across The Trade Desk departments and specialty functions

The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions that occur as web pages load. The Trade Desk distinguishes itself from competitors by providing advanced technology and data analytics, ensuring transparency in campaign measurement and reporting. This transparency allows clients to make informed decisions about their ad spending and improve campaign performance. The company's goal is to empower advertisers with the tools and insights needed to optimize their digital advertising efforts effectively.

Company Stage

IPO

Total Funding

$80.2M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

7%

1 year growth

15%

2 year growth

31%
Simplify Jobs

Simplify's Take

What believers are saying

  • The Trade Desk's innovative technologies like UID2 and OpenPath position it as a leader in the evolving digital advertising ecosystem.
  • Strategic partnerships with major players like Fox and LG Ad Solutions expand The Trade Desk's reach and influence in the market.
  • The company's focus on privacy-conscious solutions aligns with global regulatory trends, potentially attracting more clients concerned with data privacy.

What critics are saying

  • The competitive landscape includes giants like Google and Amazon, which could impact The Trade Desk's market share.
  • The reliance on partnerships for technology integration may pose risks if these partnerships falter or if partners develop competing solutions.

What makes The Trade Desk unique

  • The Trade Desk's Unified ID 2.0 (UID2) offers a privacy-conscious alternative to third-party cookies, setting it apart in the digital advertising landscape.
  • Their platform's transparency in measurement and reporting provides clients with unparalleled insights into campaign performance, unlike many competitors.
  • The Trade Desk's extensive partnerships, such as with Fox and Hightouch, enhance its capabilities in audience targeting and campaign measurement across multiple channels.

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