Team17 Digital

Video game developer and publisher

Web & CRM Marketing Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeRemote in UKNo salary listedRemote

About the Job

Requirements

Hands-on web experience leading content and managing the content management system and web partners; HubSpot or a similar platform is required.
Extensive email marketing and segmentation experience.
Strong understanding of customer relationship management principles, systems, and customer segmentation strategies.
Experience with HubSpot or similar platforms for web, content management, customer relationship management, and hosting solutions.
Strong understanding of General Data Protection Regulation (GDPR), digital privacy, and compliance requirements across customer relationship management and digital marketing.
Project management skills and the ability to manage competing priorities.
Relationship and stakeholder management across internal and external partners.
Ability to interpret data and make commercial recommendations.
Ability to brief partners effectively and champion the function.
Ability to work across different games, audiences, budgets, and campaign objectives.

Responsibilities

Lead web content planning and execution, including web updates, content management system management, and user experience optimization, to maximize key campaign beats and keep content on-brand.
Lead email marketing activity, including campaign planning, creative, segmentation, execution, optimization, and reporting.
Manage initiatives to grow the player database and increase engagement with the company's titles.
Define and deliver digital marketing campaigns across owned channels in line with title objectives, target audiences, and budgets.
Partner with the Performance team to share learnings across channels and optimize campaigns, web pages, and creative accordingly.
Turn channel key performance indicators into actionable insights and recommendations to improve marketing return on investment.
Provide clear and timely creative briefs incorporating best practices.
Partner with Legal and relevant teams to ensure database management, tracking, cookies, customer relationship management, and related activity meet GDPR and data privacy regulations.
Support player acquisition and engagement campaigns through company websites and newsletters.
Collaborate with Brand, Community, Creator, Creative, and Performance teams to deliver integrated campaigns and support go-to-market strategies for games.
Take hands-on ownership of websites, email, and database activities.

Desired Qualifications

Experience using HubSpot and/or Mailchimp for email marketing and segmentation.
Experience with Google Analytics 4, Google Tag Manager, event mapping or tagging, and digital analytics.
Passion for video games and understanding of gaming communities.
Understanding of creative best practices across web and email assets.
Experience working with game studios.

Web & CRM Marketing Manager - FTC 6 Months

Team17 Digital · United Kingdom (Remote) · Contract · Posted 2026-10-22

Workplace: remote

Description

About the role

The Web & CRM Marketing Manager is B2C role and responsible for supporting player acquisition and engagement campaigns through our Team17 websites and newsletters. They collaborate with the wider Brand, Community, Creator, Creative and Performance teams to deliver integrated campaigns and support Go-To-Market strategies for our games.

Day to day, the role takes hands-on ownership of Team17 websites, email and database activities so experience within a web, CMS, and email marketing environment is essential.

This is a mid-level and hands-on role, reporting to the Performance Marketing Director.

Requirements

Websites / Web pages – Lead web content planning and execution, including web updates, managing the CMS and UX optimisation, to ensure key campaign beats are maximised and content is on-brand.
Email - Lead email marketing activity, campaign planning, creative, segmentation, execution, optimisation and reporting.
CRM- Manage initiatives to grow our player database and increase engagement with our titles.
Planning - Define and deliver digital marketing campaigns across our own channels in-line with title objectives, target audiences, and budgets
Optimisation – Partner with the Performance team to share learnings across our channels and optimisation campaigns / web pages/ creative accordingly.
Reporting & Insights – Channel KPIs into actionable insights and recommendations to improve marketing ROI.
Creative - Provide clear and timely creative briefs that incorporate best-practice.
Legal & Data Compliance – Partner with Legal and relevant teams to ensure database management, tracking, cookies, CRM and other activity meets GDRP and data privacy regulations.

Technical Skills & Experience

Hands-on web experience, leading on content and managing the CMS and web partners. Hubspot or similar experience required.
Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp.
CRM - Strong understanding of CRM principles, systems, and customer segmentation strategies.
Tools - Experience with Hubspot or similar platforms delivering web, CMS, CRM and hosting solutions.
GA4, Google Tag Manager, event mapping/tagging and digital analytics is a bonus.
Videogames ecosystem - Passion for video games and understanding of gaming communities is desirable.
Creative - Understands creative best practice across web and email assets.
Privacy - Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing.

People Skills

Project management skills and ability to manage competing priorities.
Relationship and stakeholder management across internal & external partners (games studios a bonus).
Analytical and commercial, with the ability to turn data into recommendations.
Clear communicator, able to brief partners effectively and champion the function.
Adaptable and able to work across different games, audiences, budgets and campaign objectives.

Apply

Apply at Team17 Digital

About the Company

Team17 Digital

Video game developer and publisher

Team17 Digital is a video game developer and publisher that creates and releases games for various platforms. Its products include a range of titles built by in-house teams and through partnerships, with a history shaped by growth from the Worms series to a diversified lineup. How their products work: Team17 develops game concepts, teams with developers to produce titles, and publishes them across consoles, PC, and mobile, handling distribution, marketing, and support to bring games to players. How they differ from competitors: Team17 has a long-standing track record since 1990, started from the Amiga era, later adopted growth through a public listing and significant acquisitions (StoryToys in 2021 and Astragon in 2022), which broadened its IP portfolio and geographic reach to create a wider, multi-category catalog. What is their goal: to remain a leading developer and publisher by delivering creative, quality games and expanding its global presence and diverse IP portfolio.

Company size: 51-200
Company stage: IPO
Headquarters: Wakefield, United Kingdom
Founded: 1990

Recently Posted Jobs

Explore more opportunities at Team17 Digital

See more jobs