Commerce Engineering Lead - Technology & Growth
About the job
- Seven or more years of ecommerce engineering experience with expert-level command of the full stack, including frontend technologies, middleware, backend services and application programming interfaces, databases, and Shopify Plus.
- Hands-on experience building, troubleshooting, and maintaining AWS Lambda functions or equivalent serverless technologies.
- Experience architecting integrations across enterprise resource planning, order management systems, customer relationship management, payments, and fulfillment systems.
- Ability to clearly communicate technical architecture and decisions to technical and non-technical partners.
- Experience mentoring and collaborating with other engineers and sharing technical knowledge across a team.
- Experience owning vendor evaluations, including setting criteria, assessing technical capabilities, and providing recommendations.
- Ability to adapt to changing priorities and feedback.
- Ability to identify creative and practical alternatives when a requested solution is not technically feasible.
- Proficiency with JavaScript, TypeScript, React, Node.js, GraphQL, REST application programming interfaces, webhook-based integrations, continuous integration and continuous delivery pipelines, Git workflows, automated testing, web performance fundamentals, Core Web Vitals, page speed, third-party script management, and Postman.
- Shopify Plus experience, including Liquid, theme development, Shopify APIs, custom apps, Checkout Extensibility, Shopify Flow, metafields, and multi-market configuration.
- Write code for Shopify Plus custom apps using Liquid, Node.js, and React.
- Own and extend AWS Lambda functions connecting the order management system to the broader commerce stack.
- Partner with the order management system team on backend integrations across order management, fulfillment, and downstream systems.
- Evaluate technical options, identify appropriate solutions, and explain the rationale behind technical decisions.
- Review architecture notes, identify risks, and design implementations with long-term scalability in mind.
- Serve as a technical resource for engineers through technical discussions, code reviews, and collaborative problem solving.
- Work with Marketing, Merchandising, Product, and other teams to translate business needs into technical solutions.
- Own technical vendor evaluations by defining criteria, conducting assessments, and providing recommendations.
- Monitor the Shopify Plus roadmap and ecommerce landscape to identify platform changes, capabilities, and opportunities.
- Evaluate features and functionality with attention to site performance, digital accessibility, and customer experience.
- Contribute to AI-enabled deployment workflows, GEO and large language model product discovery, automated quality gates, and other AI applications across the commerce stack.
- Experience with GEO, large language model-based product discovery, or AI tooling in an ecommerce environment.
- Experience working within founder-led, direct-to-consumer, beauty, fashion, or lifestyle brands.
- Understanding of working successfully in a fast-moving consumer brand with evolving priorities.
- Curiosity about emerging ecommerce technologies and a desire to continuously test, learn, and improve.
- Ability to balance technical depth with understanding of the customer and the business.
About the company
Operating as a consumer makeup and skincare brand, tarte cosmetics focuses on its stated market and service model. It develops and markets cosmetics sold through its own ecommerce channels and retail partners. Product development, creative, digital commerce, marketing, supply chain, wholesale, and customer teams bring collections to market. Work includes formulation and product, brand and content, ecommerce, retail partnerships, operations, technology, and finance. The profile is tarte cosmetics and not every third-party retailer carrying the products.
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2000
Simplify's Take
What believers are saying
- September 2026 Sephora listings show broad face-makeup distribution and fresh limited-edition sets.
- TikTok Shop's September 2026 official store reinforces Tarte's social-commerce dominance.
- April 2026 FINNSUL and Dunkin activations prove crossover partnerships still convert quickly.
What critics are saying
- August 2026 Snatch Stick backlash framed Tarte as body-shaming and ambulance-trivializing.
- Modern Retail reported 2.4x forecast sales, inviting more rage-bait campaigns and boycotts.
- A TikTok Shop ranking change in late 2026 would slash discovery and conversion.
What makes tarte cosmetics unique
- Maureen Kelly's 2000-founded tarte built Shape Tape into a Sephora and TikTok Shop leader.
- June 2026's CC Color-Correcting Tinted Serum uses adaptisphere pigments across six shades.
- Tarte combines creator-first launches with experiential stunts like the 2026 Glambulance.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Wellness Program
Paid Vacation
Paid Holidays
Hybrid Work Options
Employee Discounts
Company News
Tarte and roller rabbit just launched the ultimate girls' night collab. With a 30,000-person waitlist. Oct 1, 2026 Newbeauty may earn commission from links on this page. Each product featured has been vetted and chosen by its editors.
Forget brand safety - try rage baiting instead. Fear of controversy no longer needs to govern brands' strategies. All attention is better than silence, writes Alicia Price in a column. Published: August 21, 2026, 00:48 This is opinion material The opinions expressed here are those of the author(s). Photo: Screenshot/Mattias de Frumerie A while ago, the cosmetics brand Tarte Cosmetics launched its new product "Snatch stick". For the uninitiated, it is a so-called contour stick, intended to sculpt the face. Simply put, a facelift, but less permanent. And that is exactly how the company marketed the product. The PR mailings to influencers included images with suggested cosmetic surgeries, and in Los Angeles and New York, Tarte-branded ambulances drove around with the product. The outcry came immediately, from both consumers and influencers. It feeds insecurity to send surgery suggestions to women, no matter how famous they are, and it is contemptuous to equate makeup with healthcare. Tarte did not apologize, but said the campaign was not intended to suggest that one needs to change one's appearance with cosmetic procedures. "Beauty is personal. We listen when our community says they experience our creativity in a different way than we intended." Looking at the numbers, one understands why they are still pleased. Despite the criticism, the sales forecast was beaten; Tarte sold 2.4 times more than they expected, and 42 percent of those who bought the product were new customers. A more local example is the Ica store Hagahallen in Karlstad, which caused outrage on social media after peeling ten bananas, packaging them in plastic, and placing them on the shelves. The stunt may sound silly, but according to the store manager, it worked. The bananas sold out, he tells Aftonbladet, and that despite the store having doubled the price. It is called rage baiting. In today's attention economy, it will probably become even more central for marketers. For brands like Tarte, it is not a death sentence to receive criticism, but rather not to be heard at all. Better to create controversy than not to lead to conversation whatsoever. Previously, a misstep by an influencer or in a campaign could lead to a boycott, but with the abundance of boycotts in recent years, it is difficult as a consumer to keep track. Add the semi-viral idea that there is no ethical consumption under capitalism, so you might as well keep shopping, and one quickly realizes that brands may no longer need to be governed by fear of controversy or missteps. Instead, it is a new battlefield on which to gain ground. Purpose has lost its impact because consumers see through it, says Pelle Sjönell in an interview with Resumé that will be published tomorrow. In the same way, consumers are beginning to see through (or perhaps rather stop caring about) anger. Influencers and social media are advertising channels; attention is the most important thing. You can always apologize. This is opinion material The opinions expressed here are those of the author(s).
"i don't know why everyone cuts the videos" + The $803,000 Anti-Foundation Spark. i don't know why everyone that shows this product cuts the videos Creator @kelliecrowther triggered an inflection point by challenging beauty industry standards with unedited footage. Her video, which garnered $161,397 in sales, proved the product's efficacy in real-time without filters. This transparency-first strategy catapulted Tarte to the top 8 in the Skincare category within 28 days. tarte summer skin essentials - CC color-correcting tinted serum + creaseless SPF 30 mineral setting powder · Price: $79.00 · Launch date: 2026.6.1 · Commission: 0% Period: 2025-12-27 ~ 2026-06-24 Units sold
Tariff litigation expands as federal court weighs next move. (The Center Square) - Two new businesses have sued to block President Donald Trump's 10% tariffs, even as a federal appeals court considers whether to lift an injunction already protecting two small businesses and the State of Washington from paying them. The government disclosed the new lawsuits Monday in its reply brief, arguing that additional importers are waiting to file until the court decides whether to stay the underlying ruling. Cleaner's Supply Inc., a New York cleaning supply company, sued May 25, and Tarte Cosmetics, a U.S. cosmetics company, sued May 29. Both seek relief from the same tariffs a federal trade court struck down last month. The Court of International Trade ruled 2-1 on May 7 that Trump used improper economic benchmarks to justify tariffs imposed under Section 122 of the Trade Act of 1974 and permanently enjoined their application to spice importer Burlap & Barrel, toy company Basic Fun, and the State of Washington. The Federal Circuit entered an administrative stay on May 12, temporarily freezing the injunction while it considers whether to grant a full stay pending appeal. The Yale Budget Lab, a nonpartisan research center, has estimated the tariffs could cost the average U.S. household $600 to $800 annually. The Section 122 tariffs are Trump's second attempt to impose broad import duties after the Supreme Court ruled 6-3 in February that his earlier tariffs under the International Emergency Economic Powers Act exceeded his authority. Trump signed the Section 122 proclamation hours after that ruling. A lower court has now struck down the Section 122 tariffs as well, although that ruling remains under appeal, and the administration has argued the duties are necessary to stabilize U.S. trade policy during a transition to new tariff measures expected this summer. In its reply brief, the government argued the plaintiffs cannot agree on a single alternative interpretation of the statute and said the presidential proclamation relied on multiple economic measures beyond the trade deficit. It also contended the plaintiffs' position is internally inconsistent - arguing that if they expect to lose, they are not harmed by a stay, but if they expect to win, they may be unable to recover losses if the government prevails. Burlap & Barrel and Basic Fun argued in a filing last week that the harm from the tariffs extends beyond direct payments. The New York spice importer says it has paused hiring, scaled back shipments and delayed new product development. The Florida toy company says reduced margins could push it toward breaching loan covenants, potentially triggering costly renegotiations. Both argue those harms cannot be remedied by a later refund. Tarte Cosmetics raised similar concerns in its complaint, noting that "the availability and scope of refunds absent judicial relief remains uncertain." A coalition of 14 states led by Oregon argued the government's interpretation is fundamentally flawed, contending the term "balance-of-payments deficits" referred specifically to pressures on U.S. gold reserves under the fixed exchange-rate system that ended in 1973. The states also pointed to prior litigation in which the government described trade deficits as "conceptually distinct from balance-of-payments deficits," a position they say contradicts its current argument. Advancing American Freedom, a conservative group founded by former Vice President Mike Pence, filed the only outside brief in the case supporting the plaintiffs. "No president should be able to exercise powers reserved to Congress on a whim," AAF General Counsel J. Marc Wheat said. The government also received an administrative notice Monday, warning it had failed to file a required document, cautioning the omission could result in dismissal. It filed the document hours later. With the briefing now complete, the Federal Circuit can rule at any time. The administrative stay keeping the tariffs in place for all plaintiffs remains in effect. The Section 122 tariffs are set to expire July 24. Locations. Currently in Knoxville
Last month, Dunkin', which like Baskin-Robbins is owned by Atlanta-based Inspire Brands, partnered with Tarte Cosmetics to launch a "Guava Girl Summer" line intended to promote Dunkin's Refreshers drinks, specifically its Pink Spritz Refresher made with guava, orange, and passion fruit flavors that was launched in May.