Digital Content Specialist

Job Description Summary

Organization's Summary Statement:

The Robert H. Smith School of Business seeks a Digital Content Specialist to manage and improve content across the school’s public website and intranet. This is a hands-on digital publishing and content-strategy position.

The Digital Content Specialist will build and maintain pages in Drupal, manage incoming website requests, advise colleagues on effective ways to present information online and ensure that published content is accurate, accessible, well organized and optimized for search and AI-assisted discovery. A major focus of the position will be the creation and ongoing improvement of academic programs and graduate admissions webpages.

The Digital Content Specialist will turn approved copy and source materials into effective webpages using the components available within Smith’s Drupal design system. This work requires more than placing text on a page: the manager will determine appropriate content hierarchy, page structure, visual treatment, calls to action and relationships among pages. The position also maintains faculty and staff profiles, events, news, institutional stories, centers and initiatives, downloadable materials and other recurring content. Additional responsibilities include first-line website troubleshooting, form and integration testing, analytics support and email journey building and updates in Salesforce Marketing Cloud.

This is primarily an individual-contributor role and does not require software development. The Digital Content Specialist will work closely with other members of the web, marketing, communications, design, admissions, and IT teams and will escalate specialized design or development needs to the appropriate colleagues.

Physical Demands: Ability to lift ten lbs

Preferences: At least three (3) years of professional experience managing content for websites or other complex digital platforms, information architecture, and user-centered writing.
Experience with Drupal, HTML, CSS, and Salesforce Marketing Cloud, particularly journeys and lifecycle communications.
Understanding of everyday web accessibility practices, including headings, links, alternative text, tables, documents, and embedded content.
Working knowledge of SEO and AEO principles and content practices that improve online discovery.
Experience building academic program- or conversion-oriented landing pages.

Licenses/ Certifications:
N/A

Minimum Qualifications

Education: Bachelor’s degree from an accredited college or university.

Additional Job Details

Required Application Materials:

Cover Letter, Resume, List of three references

Best Consideration Date:

October 16, 2026

Posting Close Date:

N/A

Open Until Filled:

Yes

Job Risks

Financial Disclosure Required

No

Department

BMGT-Dean-Office of Communications

Worker Sub-Type

Staff Regular

Salary Range

68,000 - 79,000

Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regarding disclosable background check information. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.

Employment Eligibility

The successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization.  Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.

EEO Statement

The University of Maryland, College Park is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment. Please read the University’s Equal Employment Opportunity Statement of Policy.

Title IX Non-Discrimination Notice

Resources

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