MediaRadar provides an advertising intelligence platform that tracks ad activity across TV, digital, mobile, social, and print. It gathers data on brands, ad spend, creative strategies, and media buying trends to deliver real-time analytics. The platform helps sales teams identify new prospects, tailor pitches, and understand the competitive landscape, while agencies can spot trends, inform planning, and enhance client services. Revenue comes from subscription access to the platform’s data and analytics. MediaRadar differentiates itself by offering broad, multichannel coverage and real-time insights that support both sellers and buyers in making informed decisions, rather than relying on manual research. The company aims to give clients a clear view of the competitive advertising landscape to win more business and optimize media investments.
Company Size
501-1,000
Company Stage
Early VC
Total Funding
$14.8M
Headquarters
New York City, New York
Founded
2006
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