Demand Generation
Posted on 3/28/2024
Stripe

5,001-10,000 employees

Financial infrastructure platform for business payments
Company Overview
Stripe stands out as a leading financial infrastructure platform, providing robust payment solutions that empower businesses of all sizes, from startups to large enterprises, to grow and adapt swiftly. The company's culture encourages technical innovation, offering low-to-no-code solutions and API-based integrations that are easy to implement yet scalable, making it a competitive choice in the industry. With a mission to increase the internet's GDP, Stripe's influence extends globally, with headquarters in both San Francisco and Dublin.
Financial Services
Data & Analytics

Company Stage

Series I

Total Funding

$8.6B

Founded

2010

Headquarters

South San Francisco, California

Growth & Insights
Headcount

6 month growth

8%

1 year growth

15%

2 year growth

22%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Marketing
CategoriesNew
Social Media
Social Media Marketing
Social Media Strategy
Requirements
  • 5+ years relevant experience running demand generation and scaled marketing campaigns
  • Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, and lead management
  • Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow up, and earning trust as a strategic business partner
  • Proven track record of defining and executing programmes with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPIs
  • Varied background across marketing disciplines such as integrated marketing, campaigns, field marketing, retention strategy, and performance marketing
  • Superb organization and project management skills and the capacity to manage multiple complex projects at once; you’re a master juggler and don’t let it get the best of you
  • Excellent analytical skills and the ability to craft actionable insights from complex data
Responsibilities
  • Lead the EMEA strategy for RFA marketing campaigns and represent that strategy, plan, execution and performance with cross-functional partners and key stakeholders.
  • Drive alignment and execution with marketing and cross-functional partners across Campaigns, Field Marketing, Product Marketing, Performance Marketing, Partner Marketing, Marketing Operations, and Sales.
  • Continually collect feedback from key regional partner teams to understand needs and refine campaign strategies for relevance and impact.
  • Own campaign performance metrics and key business and revenue metrics across the sales funnel, including prospect acquisition and install base expansion.
  • Own internal communications and reporting for the RFA plan and metrics for the region, keeping key stakeholders informed throughout the planning and execution process, and partnering cross-functionally to launch experiments that improve campaign performance.
  • Partner with our Regional Product Marketing team to align messaging, content, and understand relevant solutions and uses cases that roll into each campaign.
  • Track, measure, and communicate campaign results, continually optimizing for efficiency and scale, and seek to generate new global best practices through experimental efforts.
  • Own cross-segment EMEA customer marketing campaigns, working closely with Global Customer Marketing to launch activations in region.
  • Look for innovative new ways to reach and engage our users.
  • Be a thought leader representing EMEA as we grow across our campaigns and broader go-to-market at Stripe.