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Publicis Groupe

Runs advertising and digital transformation services

Paid Search Supervisor

Performance & Paid MarketingUpdated on Nov 14
Full-time$75k - $120.2k /yr

About the Job

Requirements

  • Four to five years of experience in Search Engine Marketing, focused on developing and executing paid search strategies.
  • Proficiency in data analysis and interpretation, including extracting actionable insights from large datasets to optimize campaigns and inform strategic decisions.
  • Strong understanding of audience segmentation and targeting strategies for personalized experiences throughout the search journey.
  • Ability to mentor junior team members and foster a collaborative, high-performing environment.
  • Proficiency in Microsoft Office Suite, particularly advanced Excel, for data management and reporting, and experience with analytics tools such as Google Analytics and Google Ads.
  • Experience with Google Ads and SA 360 is required.
  • Expertise using large language models and Python or other programming languages to improve campaign strategies, generate content, and optimize marketing workflows.
  • Understanding of online campaign measurement methodologies for performance optimization.
  • Ability to manage multiple projects and meet deadlines.
  • Bachelor of Arts or Bachelor of Science degree required.

Responsibilities

  • Stay informed about search industry best practices and emerging trends through continuous education, internal training, and webinars.
  • Guide Search Strategists and Coordinators in developing data-driven, personalized campaigns tailored to reach the right audiences at critical moments.
  • Create and orchestrate teams of AI agents to support daily search campaign operations, improve workflow efficiency, and execute routine tasks.
  • Manage campaign budgets to meet performance goals, optimize run rates, and improve return on investment.
  • Develop and maintain forecasting models to predict campaign performance and inform decision-making.
  • Manage campaign risk and quality assurance using a RACI framework to uphold campaign integrity.
  • Analyze datasets to identify improvement opportunities and make strategic campaign adjustments.
  • Prepare and present performance reports to clients and stakeholders, describing changes and actions taken to improve outcomes.
  • Create and present quarterly strategy and test plans aligned with client objectives.
  • Build and maintain relationships with partner platforms and participate in product sessions to shape performance-optimizing tools.
  • Collaborate with internal teams on holistic media planning and initiatives that support knowledge sharing.
  • Mentor junior team members by sharing experience and best practices.
  • Assist with onboarding new team members by guiding them on processes and expectations.
  • Serve as the primary day-to-day contact for search program management, anticipate client needs, and provide effective responses.
  • Participate in internal management training programs.

Desired Qualifications

  • Advanced degrees or certifications in digital marketing are advantageous.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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