Maker Lab

Global marketing consultancy embedding in-house micro-agencies

Growth Marketing Specialist - CRM & Mobile

Growth MarketingConfirmed live in the last 24 hours

Full-timeSingaporeNo salary listed

About the Job

Requirements

A Bachelor of Arts or Bachelor of Science degree, or relevant work experience in lieu of a degree.
At least 5 years of experience in email, push notification, and in-app marketing, customer relationship management, or marketing campaign management.
Experience working in high-growth, technology-led matrix organizations; fintech exposure is advantageous.
Experience using SQL for growth and marketing analytics.
Ability to coordinate and provide information to cross-functional teams.
Ability to use data to make business decisions and optimize campaigns.
Ability to independently initiate projects and adapt quickly to change.
Ability to balance multiple priorities with attention to detail.
Analytical, project management, and stakeholder management skills.
Verbal and written English communication and presentation skills.

Responsibilities

Manage a scalable marketing communications platform through strategic, data-led customer relationship management programs and product feature rollouts.
Plan and develop monthly content calendars for push notifications, email, and in-app communications, including managing the intake of content suggestions from internal stakeholders such as feature and marketing teams.
Project-manage and collaborate with internal teams on content creation, including message positioning and strings, asset creation, target group development, and engineering requirements.
Own the end-to-end process from inception to deployment for push notifications, emails, and in-app communications.
Manage deployment by setting up messages in scripts for upload, creating target lists, quality assurance testing communications through pre-production channels, and scheduling final communication pushes.
Report on performance, including click-through rates and down-funnel metrics impact, and work with the analytics team on key performance indicator reporting.
Manage stakeholder expectations and meet key deadlines.

Desired Qualifications

Experience with mobile apps and growth marketing or growth hacking.
Experience with customer relationship management marketing technology.
Fluency in another Asian language to support projects spanning JAPAC.
Copywriting skills.

Growth Marketing Specialist

Maker Lab · Singapore, Singapore (Hybrid) · Full-time · Posted 2026-10-05

Workplace: hybrid

Department: Marketing/PR/Partnerships

Description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Growth Marketing Specialist (CRM & Mobile)

Maker Lab is looking for a dynamic individual to join an exciting project we’ve embarked on with our technology client. Our client's brand is complex, innovative and paving the way for creative avenues to revolutionalise the payment industry in unconventional ways.

As a growth marketing specialist you will develop user insights, understand ideal consumer journeys, and build scalable communication avenues through the use of CRM and Mobile technology, and further enhance our growth strategy. This role focuses on providing you with a breadth of exposure across all marketing functions while developing expertise in growth marketing.

Role:

Manage a scalable marketing communications platform through strategic and data-led CRM programmes and product feature roll-outs.
Plan and develop a content calendar (push notifications, email, in-app) on a monthly basis, including managing a process to intake content suggestions from internal stakeholders (e.g., feature teams, marketing teams).
Be the project manager and collaborate with internal teams on content creation, including message positioning and strings, asset creation, target group development and engineering requirements.
Own the end-to-end process from inception to deployment for push notifications emails and in-app communications.
Deployment management includes setting up messages in scripts to be uploaded, creating target lists, QA testing all communications through pre-production channels, and scheduling final communication pushes.
Report back on performance, including click-through rates, down-funnel metrics impact. Work with the analytics team on reporting KPIs.
Effectively maintain expectations with stakeholders and meet key deadlines.

You:

BA/BS degree, or in lieu of degree, relevant work experience.
5+ years of email, push notification and in-app marketing, CRM, or marketing campaign management experience.
Experience working in high-growth, technology led matrix organisations, ideally with some fintech exposure.
Experience with mobile app and growth marketing / hacking desired.
Experience with CRM marketing technology preferred.
Previous experience on using SQL for growth and marketing analytics.
Able to clearly coordinate and provide information to the cross-functional teams.
Data-driven, being able to convert data into high value business decisions and campaign optimisations.
A critical thinker who uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Able to independently start projects and is agile and able to learn and quickly adapt to changes.
Proven ability to balance multiple priorities and strong attention to detail.
Exceptional analytical, project and stakeholder management skills.
Copywriting skills are desired.
Exceptional verbal and written English communications and presentations skills and, ideally, fluent in another Asian language to support with the projects spanning across JAPAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles!

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About the Company

Maker Lab

Global marketing consultancy embedding in-house micro-agencies

Maker Lab embeds cross-functional marketing teams into client organizations to create and run in-house micro-agencies, delivering marketing strategy, creative production for digital and content marketing, data analytics, CRM, influencer engagement, and social media management. The teams work as multidisciplinary pods within the client’s ecosystem, collaborating with culture brands such as YouTube, Netflix, Amazon, and Google to drive business growth and marketing efficiency. Unlike traditional agencies, Maker Lab’s talent-centric approach focuses on embedding flexible, long-term teams that operate inside the client’s own environment, supported by the Miroma Group network of marketing and communications agencies. The company’s goal is to help clients achieve sustainable growth and better marketing performance by providing integrated services and a scalable, in-house-like operating model.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Singapore
Founded: 2015

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