About Adapt

Adapt, a Welo Global brand, is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.

Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to global enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.

MAIN PURPOSE OF THE JOB

We are seeking a freelance Bulgarian SEO Specialist to join and support our SEO team. In this role, you will play a key part in enhancing our SEO efforts by conducting keyword research, utilizing keyword planners, and optimizing content, among other responsibilities.

MAIN DUTIES

The following is a non-exhaustive list of responsibilities and areas of ownership for this role:

- Keyword Research

- Keyword Planner

- Metadata Optimisation

- Content Optimisation

- On-Page Optimisation

- Keyword Translation from English to Bulgarian and Bulgarian to English

- Data Handling and Management

- SEO Copywriting

REQUIREMENTS

Education Level

Bachelor's degree (B. A.) from a college or university in a related field, or equivalent work experience

Experience

A minimum of 1 year of hands-on experience in SEO.
Strong working knowledge of HTML and JavaScript for SEO, with basic skills in writing and reading code.
Native level of Bulgarian and strong understanding of the Bulgarian culture
In-depth understanding of best practices for various search engines, including Google, Bing, Baidu, and others.
Proven ability to deliver successful results through SEO initiatives.
Extensive knowledge and experience with analytics tools such as Google Analytics, SiteCatalyst, and WebTrends.
Advanced proficiency in Excel for data analysis and reporting.
Expertise in using third-party SEO analysis tools, including Screaming Frog, SEMrush, Ahrefs, Majestic, and similar platforms.
Exceptional organizational and time management skills, with the ability to set priorities and meet deadlines consistently.
Strong understanding of how other online and offline marketing channels—such as display ads, affiliates, social media, print, TV, and email—interact with and influence SEO.

Please note that successful candidates will need to have an Office 365 License installed into their devices to be able to complete the tasks assigned.

About the company

Welo Global coordinates five brands to provide multilingual AI, technology, and content solutions for more than 2,000 blue-chip clients in 300+ languages. Its offerings are delivered through technology-enabled services and proprietary platforms such as Opal for content localization, NIMO for AI supply-chain security, Legal Studio for IP workflows, and Adapt Studio for marketing translation, with brand-specific teams like Welocalize, Welo Data, Park IP, Welo Life Sciences, and Adapt. The company differentiates itself through brand specialization under one parent, a long 25+ year history, and integrated platforms that pair language services with AI data, model evaluation, legal and life sciences workflows, and global marketing translation supported by a network of over 500,000 linguists. The goal is to help clients scale global AI and content initiatives by delivering high-quality multilingual data, accurate localization, and efficient, technology-enabled services.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

N/A

Get referred to Welo Global

See people who can refer or advise you

Simplify's Take

What believers are saying

July 2026 Park IP and Clerq partnership deepens patent workflow distribution immediately.
April 2026 Welo Life Sciences targets regulated pharma and medical-device demand.
Rebranded platform now spans 2,000 clients and 300 languages, supporting cross-sell expansion.

What critics are saying

2025 removal waves and 2026 access losses show brittle contractor demand and churn.
OpenAI, Google, and Scale AI commoditize multilingual evaluation, squeezing Welo Data margins by 2027.
Welocalize still depends on human linguists, exposing an AI substitution cliff if clients self-serve.

What makes Welo Global unique

April 2026 Welo Global split five brands around specific client segments.
May 2026 Inkky gives Welo Data proprietary frontier-AI data production infrastructure.
August 2026 Opal and Legal Studio reached 2026 A.I. Awards shortlists.

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Benefits

Remote Work Options

Flexible Work Hours

Company News

LocReport

Oct 1st, 2026

Welo Global recognized as leader in Localization Services.

Welo Global recognized as leader in Localization Services. Welo Global has been recognized as a "Leader" in the latest evaluation by The Forrester Wave(TM): Localization Services, Q3 2026. This independent assessment highlights four leaders out of 11 evaluated localization service providers, placing Welo Global at the forefront of the industry. This recognition underscores the company's robust capabilities across 27 distinct criteria, split between "current offering" and "strategy". Notably, Welo Global achieved the highest possible scores in 15 out of 21 criteria for its current offering, and also excelled in strategic areas like vision, partner ecosystem, and talent strategy. According to GALA Global, Welo Global's approach is particularly well-suited for enterprises navigating the complexities of AI-driven localization needs. As outlined in the report, Welo Global delivers specialized localization, AI governance, and domain expertise to support regulated, brand-sensitive multilingual AI content. This is vital as AI increasingly integrates into enterprise production infrastructures, transforming localization from a mere translation service to an orchestration challenge, as articulated by the company's CTO, Chris Grebisz. The growing importance of AI in business environments has altered customer expectations for localization services. Welo Global's recognition stems from its ability to provide governance and trusted multilingual data that align with AI systems, allowing them to efficiently operate across diverse languages and markets. Paul Carr, CEO of Welo Global, emphasized that although translation remains a core component, the demand for governance and evaluative capabilities has surged as AI becomes more ingrained in corporate ecosystems. Welo Global's strategic emphasis on specialized services suggests that the future of the localization industry will heavily rely on these services, a perspective echoed in The Forrester Wave(TM) report. As enterprises increasingly seek to harness AI and expand their global reach, companies like Welo Global are positioning themselves as pivotal partners capable of addressing these multifaceted challenges. Intelligence. Why this matters * Welo Global excels in AI governance for localization. * Recognition highlights demand for specialized localization services. * Enterprises need trusted multilingual data for AI systems. Enterprise Buyers LSPs Related reading. Keep independent coverage alive. No ads. No paywall. No corporate backing. Just sharp, weekly intelligence on the language industry - free, because it should be.

Welo Global

Bulgarian SEO Specialist

About the job