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Full-Time

Senior Product Marketing Manager

Ap

Confirmed live in the last 24 hours

Tipalti

Tipalti

1,001-5,000 employees

Automates global payables and invoicing

Fintech
Financial Services

Compensation Overview

$125k - $135kAnnually

Senior, Expert

Vancouver, BC, Canada

Hybrid working model requires in-office presence on Monday, Tuesday, and Thursday.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Market Research
Sales
Marketing
Requirements
  • 10+ years of professional experience, including 5+ years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments.
  • Bachelor's degree or equivalent experience.
  • Exceptional verbal and written communication skills, with the ability to confidently present at webinars, conferences, and industry events.
  • Deep customer empathy to influence product and marketing efforts
  • Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language.
  • Critical thinking skills and a curious mindset for business and market analysis.
  • Self-motivated and comfortable with a fast-paced work environment; experimentation mindset to keep learning and iterating.
  • Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing.
  • Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches.
Responsibilities
  • Maintain a deep comprehension of AP target customer characteristics, needs, and pain points through regular customer, prospect, partner, analyst, sales interactions and industry research.
  • Collaborate closely with the product management team to gain a deep understanding of the AP product roadmap and act as the voice of the customer.
  • Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement.
  • Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives.
  • Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline.
  • Utilize your in-depth understanding of our AP Buyer Persona's needs and competitive landscape to create a compelling narrative for our products and services.
  • Craft persuasive positioning and messaging frameworks that effectively communicate our unique value propositions and differentiate our offerings in the market.
  • Partner with Tipalti Marketing to determine optimal routes to market and leverage data for marketing optimization.
  • Become the subject matter expert for our AP product, developing and delivering sales enablement resources (e.g., sales decks, product overviews, demo videos, case studies) and training for GTM stakeholders. Assist sales and partners in closing major deals.
  • Work closely with marketing teams to ensure the success of top-of-funnel initiatives, including demand generation, content marketing, events, webinars, and PR efforts.

Tipalti offers an automated global payables solution that simplifies invoicing, tax compliance, and payment processing for businesses. Its platform allows users to manage the entire accounts payable process, starting from capturing invoices to executing payments. Clients, which range from startups to large enterprises in various sectors like digital networks and adtech, access the platform through a subscription-based model. Key features include touchless invoicing, early payment automation, and support for global ACH payments. Tipalti distinguishes itself from competitors by providing a comprehensive solution that reduces manual workload and ensures compliance with international tax regulations. The company's goal is to help businesses save time and resources while optimizing their financial operations.

Company Stage

Series F

Total Funding

$878.2M

Headquarters

San Mateo, California

Founded

2010

Growth & Insights
Headcount

6 month growth

6%

1 year growth

21%

2 year growth

16%
Simplify Jobs

Simplify's Take

What believers are saying

  • Tipalti's solutions can significantly reduce the time and resources spent on manual finance processes, leading to increased operational efficiency.
  • The company's focus on modernizing workflows can unlock new growth opportunities for businesses, especially in challenging macroeconomic environments.
  • Recognition as a leading global finance automation company enhances Tipalti's credibility and attractiveness to potential clients and partners.

What critics are saying

  • The recent ransomware attack on Tipalti highlights potential vulnerabilities in its security measures, which could impact client trust and business operations.
  • Reluctance among finance leaders to adopt automation despite recognizing its benefits could slow down Tipalti's market penetration.

What makes Tipalti unique

  • Tipalti's focus on automating finance processes, particularly accounts payable, sets it apart in a market where manual processes are still prevalent.
  • The company's comprehensive approach to supplier management and procurement solutions offers a unique value proposition compared to competitors who may focus on narrower aspects of finance automation.
  • Tipalti's strong emphasis on addressing inefficiencies in finance departments positions it as a critical partner for businesses aiming to maximize cost-saving opportunities.