Marketing Manager

Job Description

Job Summary

The Marketing Manager is responsible for developing and executing marketing plans to enhance brand awareness, drive revenue, and position the hotel as a leading luxury destination in Agadir. This role blends creativity, analytics, and strong knowledge of the luxury hospitality market.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement annual marketing and communication plans aligned with Sofitel brand standards.

• Identify target markets (leisure, wellness, luxury travelers, MICE, etc.) and create tailored campaigns.

• Monitor market trends, competitor activity, and customer insights.

2. Brand Management

• Ensure all communications reflect Sofitel’s luxury positioning and French art de vivre identity.

• Maintain consistency across digital, print, and on-property branding.

• Collaborate with the regional and corporate marketing teams of Accor.

3. Digital Marketing

• Oversee website content, SEO/SEM, and online campaigns.

• Manage social media platforms (Instagram, Facebook, LinkedIn) with a strong visual storytelling approach.

• Optimize presence on OTA platforms and review sites (TripAdvisor, Booking, etc.).

4. Public Relations & Partnerships

• Build relationships with media, influencers, and tourism boards.

• Organize press trips, events, and brand activations.

• Develop partnerships with luxury brands and local businesses.

5. Revenue & Campaign Management

• Support sales team with promotional campaigns and offers.

• Track campaign ROI and adjust strategies accordingly.

• Work closely with Revenue Management to align pricing and promotions.

6. Event & Experience Marketing

• Promote spa, wellness, gastronomy, and events within the hotel.

• Create seasonal campaigns (summer, holidays, special events).

• Enhance guest experience through storytelling and curated offe

Qualifications

Education

• Bachelor’s degree in Marketing, Business, Hospitality, or related field.

Experience

• 2–4+ years in marketing, preferably in luxury hospitality or tourism.

• Experience with international brands or 5-star hotels is highly preferred.

Skills

• Strong digital marketing and content creation skills.

• Excellent communication and storytelling abilities.

• Analytical mindset (Google Analytics, campaign tracking, KPIs).

• Creativity with attention to luxury brand detail.

• Fluency in English and French (Arabic is a plus).

Key Competencies

• Strategic thinking

• Brand sensitivity (luxury positioning)

• Leadership and collaboration

• Customer-centric mindset

• Adaptability in a fast-paced hospitality environment

KPIs (Performance Indicators)

• Brand visibility and engagement metrics

• Website traffic and conversion rates

• Social media growth and engagement

• Campaign ROI

• Revenue contribution from marketing initiatives

Working Environment

• Dynamic, international luxury hotel environment

• Collaboration with global teams and high-end clientele

• Occasional travel and event-based work

Additional Information

Sofitel Agadir Royal Bay Resort