Digital Turbine and Scope3 bring carbon-aware optimization to Mobile Advertising. Carbon-Aware Mobile Advertising Comes to AdTech Digital advertising has a supply-chain problem that advertisers increasingly cannot ignore: every impression can carry a measurable carbon cost. Digital Turbine is partnering with Scope3 to bring carbon-emissions data directly into mobile advertising decisions, allowing brands and agencies to steer campaigns toward lower-emission inventory while maintaining access to mobile audiences. Digital Turbine, a mobile advertising and app monetization platform, has partnered with Scope3, a company focused on measuring and reducing emissions across the digital media ecosystem, to develop what the companies call Green Mobile Advertising Solutions. The initiative will use Scope3's carbon-emissions data to help advertisers evaluate the environmental impact of mobile media inventory and incorporate emissions considerations into campaign planning, buying and post-campaign analysis. The partnership arrives as sustainability moves from corporate reporting into the operational layer of advertising technology. Media buyers have traditionally optimized campaigns around metrics such as reach, cost per thousand impressions, conversions, viewability and attention. Carbon intensity is increasingly becoming another variable that can be measured alongside those performance indicators. For Digital Turbine, the approach centers on its direct relationships with mobile applications. The company says it is directly integrated with 100% of its partner apps, which it argues can reduce the number of intermediaries and technology hops involved in delivering an advertising impression. That infrastructure is important because the digital advertising supply chain can involve multiple exchanges, servers, measurement providers and other intermediaries before an impression reaches a consumer. Each additional processing and delivery step can contribute to the overall energy consumption associated with digital advertising. Scope3's technology is designed to measure those emissions across the advertising ecosystem, providing data that advertisers and media companies can use to identify higher- and lower-carbon paths through the supply chain. Digital Turbine plans to use that information to build Green Media Products (GMPs). These products will allow advertisers to select prebuilt or curated app lists and custom inventory lists based partly on emissions data. The company says campaigns can then be optimized away from inventory with comparatively high emissions, using channel- and geography-based benchmarks as reference points. Post-campaign reporting will also include information on emissions generated by the campaign. In practical terms, this adds a new optimization layer to mobile programmatic advertising. A media buyer could traditionally create an audience segment, select an inventory source, set a bid and optimize toward a conversion or attention metric. With carbon-aware buying, the same decision can incorporate an estimate of the emissions associated with delivering that media. That does not necessarily mean advertisers have to choose sustainability over performance. Instead, the model is intended to identify inventory that can deliver comparable advertising value with a lower environmental footprint. The companies also point to the relationship between attention and advertising efficiency. Digital Turbine says its mobile advertising formats have performed strongly in attention studies conducted by Lumen and Amplified Intelligence, including research that found its mobile video ads generated substantially higher attention than comparison formats. The underlying argument is important for AdTech: an advertisement that earns greater attention may require fewer impressions to achieve the same communication objective. If advertisers can achieve comparable brand outcomes with fewer or more effective impressions, the associated media footprint could potentially decline. However, attention should not be treated as a direct proxy for lower carbon emissions. An ad can be highly engaging while still generating emissions through its delivery, measurement and broader supply chain. Carbon measurement therefore adds a separate dimension to media quality rather than replacing established performance metrics. The partnership also highlights a broader change in how programmatic advertising is being evaluated. For years, programmatic optimization largely focused on audience targeting and price efficiency. More recently, concerns around supply-path optimization, ad fraud, brand safety, privacy and media quality have pushed buyers to examine the infrastructure behind individual impressions. Carbon measurement extends that trend. Companies including Google, Amazon and Microsoft have made sustainability a major part of their broader technology strategies, while advertising platforms and agencies are increasingly incorporating environmental considerations into media planning. Industry initiatives around sustainable advertising are also pushing buyers toward greater transparency over emissions. Scope3's role is to provide the measurement layer. Digital Turbine's role is to translate those measurements into mobile inventory choices. That distinction matters for enterprise advertisers. Carbon data is only useful if it can be incorporated into the systems where media decisions actually happen. For brands and agencies, the potential benefit is a more granular view of mobile inventory. Instead of evaluating an app solely on audience composition, engagement or cost, buyers could eventually consider its estimated carbon intensity as another supply-quality attribute. For publishers and app developers, the shift could create new incentives to improve the efficiency of their advertising infrastructure. Lower-emission inventory could become more attractive to brands with formal sustainability targets, potentially creating commercial differentiation within an increasingly competitive mobile advertising market. There are still practical questions around measurement consistency, attribution and comparability. Carbon estimates can vary depending on methodology, geography, device characteristics, data-center infrastructure and the number of technology vendors involved in an impression. That means carbon-aware advertising will need standardized measurement and transparent methodologies if it is to become a mainstream buying criterion rather than a niche sustainability feature. Digital Turbine's partnership with Scope3 nevertheless represents a meaningful evolution in mobile AdTech. The companies are attempting to make emissions data actionable at the inventory-selection level rather than leaving sustainability as a reporting exercise after a campaign ends. For advertisers, the larger lesson is that media efficiency is becoming broader than cost efficiency. As programmatic advertising matures, the quality of a media buy may increasingly be judged by what it delivers, how efficiently it delivers it and what environmental cost is attached to that delivery. Market landscape. Digital Turbine's move reflects a wider shift toward sustainable advertising technology and carbon-aware media buying. The programmatic ecosystem has historically prioritized scale, targeting and automation, but its complex supply chain can involve multiple intermediaries between advertisers and publishers. Supply-path optimization has already encouraged buyers to reduce unnecessary intermediaries for efficiency and transparency. Carbon measurement introduces an environmental dimension to that same optimization process. The opportunity is particularly relevant in mobile advertising, where app-based inventory represents a major portion of digital media consumption. Direct integrations can potentially reduce unnecessary supply-chain complexity, while carbon measurement gives advertisers another way to assess inventory quality. For enterprise marketing teams, this could eventually become part of broader media procurement requirements. Brands with science-based emissions targets or corporate sustainability reporting obligations may increasingly ask agencies and AdTech partners to quantify the environmental footprint of media campaigns. The competitive landscape is likely to move toward multi-objective media optimization, where cost, performance, attention, fraud risk, quality and carbon emissions are considered together. Top insights. * Digital Turbine and Scope3 are bringing carbon-emissions data into mobile media buying, giving advertisers another variable for optimizing programmatic inventory. * Green Media Products will use emissions data to curate mobile app inventory and help brands shift spending toward comparatively lower-carbon media. * Digital Turbine's direct app integrations could reduce supply-chain complexity, addressing one contributor to the environmental footprint of programmatic advertising. * Carbon-aware buying could make sustainability an operational media-planning metric rather than a post-campaign reporting exercise for enterprise advertisers.

Digital Turbine (NASDAQ:APPS) hits new 12-month high - Here's why. August 5, 2026 Key points. * Digital Turbine shares surged 42.6% to a new 12-month high of $13.98 after fiscal Q1 2027 revenue rose 27% year over year to $166 million, beating analyst expectations. Adjusted EPS reached $0.19, while adjusted EBITDA increased 69% to $42.5 million. * Management raised fiscal 2027 guidance to $650 million-$670 million in revenue and $145 million-$155 million in adjusted EBITDA, citing international expansion and AI-related momentum. Operating cash flow more than doubled to $17.9 million. * Despite strong adjusted results and a "Moderate Buy" analyst consensus, the company reported a $3.2 million GAAP net loss and carries meaningful leverage with a 1.84 debt-to-equity ratio, creating risks if growth or cash generation weakens. * MarketBeat previews the top five stocks to own by September 1st. Digital Turbine, Inc. (NASDAQ:APPS - Get Free Report) shares hit a new 52-week high during mid-day trading on Wednesday. The stock traded as high as $13.98 and last traded at $13.98, with a volume of 5630249 shares traded. The stock had previously closed at $9.51. Key stories impacting Digital Turbine. Here are the key news stories impacting Digital Turbine this week: * Positive Sentiment: Fiscal Q1 2027 revenue rose 27% year over year to $166.0 million, exceeding analyst expectations of roughly $150 million to $153 million. Adjusted EPS was $0.19, while reported EPS of $0.17 also surpassed consensus estimates. Digital Turbine Reports Strong Fiscal 2027 First Quarter Financial Results and Raises Full-Year Guidance * Positive Sentiment: Adjusted EBITDA increased 69% to $42.5 million, adjusted net income reached $24.1 million, and gross profit grew 32.3% to $82.0 million, indicating operating leverage and stronger margins. Digital Turbine Reports Strong Fiscal 2027 First Quarter Financial Results * Positive Sentiment: Digital Turbine raised fiscal 2027 revenue guidance to $650 million-$670 million, above the approximately $645 million consensus forecast, and increased adjusted EBITDA guidance to $145 million-$155 million. Management cited international expansion and AI-related momentum. Digital Turbine Forecasts FY2027 Revenue and Adjusted EBITDA * Positive Sentiment: Operating cash flow more than doubled to $17.9 million, while cash and equivalents increased to $43.2 million, supporting the improving earnings narrative. Digital Turbine Stock Rises on Q1 2027 Earnings * Neutral Sentiment: GAAP results remained negative, with a $3.2 million net loss, or $(0.03) per share. Investors may continue to focus on the company's ability to convert strong adjusted profitability into sustained GAAP earnings. * Negative Sentiment: Digital Turbine continues to carry meaningful leverage, with a debt-to-equity ratio of 1.84, while recent insider activity included a small share sale. These factors could limit upside if growth or cash generation weakens. Analyst Ratings changes. Several research analysts have commented on the stock. Roth Capital assumed coverage on shares of Digital Turbine in a research note on Tuesday, July 21st. They set a "buy" rating and a $11.50 price target on the stock. Zacks Research cut shares of Digital Turbine from a "strong-buy" rating to a "hold" rating in a research note on Monday, July 27th. Bank of America raised shares of Digital Turbine from a "neutral" rating to a "buy" rating and set a $7.50 target price on the stock in a report on Wednesday, May 27th. Weiss Ratings cut shares of Digital Turbine from a "sell (d-)" rating to a "sell (e+)" rating in a research report on Friday, June 5th. Finally, Wall Street Zen raised shares of Digital Turbine from a "buy" rating to a "strong-buy" rating in a research note on Saturday, July 18th. One research analyst has rated the stock with a Strong Buy rating, three have assigned a Buy rating, one has given a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the stock has a consensus rating of "Moderate Buy" and an average price target of $11.00. Discover more Business News American Consumer News Digital Turbine trading up 42.6%. The company has a debt-to-equity ratio of 1.84, a quick ratio of 1.16 and a current ratio of 1.16. The firm has a market capitalization of $1.64 billion, a PE ratio of -37.67, a P/E/G ratio of 0.70 and a beta of 2.81. The stock's 50-day simple moving average is $9.60 and its 200-day simple moving average is $5.96. Digital Turbine (NASDAQ:APPS - Get Free Report) last posted its earnings results on Tuesday, May 26th. The software maker reported $0.16 EPS for the quarter, topping the consensus estimate of $0.09 by $0.07. The firm had revenue of $142.55 million during the quarter, compared to analysts' expectations of $133.22 million. Digital Turbine had a negative net margin of 6.68% and a positive return on equity of 27.60%. As a group, sell-side analysts expect that Digital Turbine, Inc. will post 0.68 EPS for the current fiscal year. Institutional trading of Digital Turbine. Several institutional investors and hedge funds have recently bought and sold shares of the stock. Vanguard Group Inc. boosted its position in Digital Turbine by 0.3% during the 4th quarter. Vanguard Group Inc. now owns 9,101,779 shares of the software maker's stock valued at $45,509,000 after acquiring an additional 29,540 shares in the last quarter. Granahan Investment Management LLC grew its holdings in shares of Digital Turbine by 12.0% during the 1st quarter. Granahan Investment Management LLC now owns 7,112,351 shares of the software maker's stock worth $20,484,000 after acquiring an additional 762,888 shares during the period. AIGH Capital Management LLC bought a new position in shares of Digital Turbine in the 1st quarter worth approximately $14,100,000. Bank of America Corp DE lifted its stake in shares of Digital Turbine by 17.4% in the 1st quarter. Bank of America Corp DE now owns 3,619,171 shares of the software maker's stock valued at $10,423,000 after purchasing an additional 535,169 shares during the period. Finally, Geode Capital Management LLC lifted its stake in shares of Digital Turbine by 4.6% in the 4th quarter. Geode Capital Management LLC now owns 2,528,772 shares of the software maker's stock valued at $12,646,000 after purchasing an additional 110,871 shares during the period. 63.66% of the stock is currently owned by hedge funds and other institutional investors. About Digital Turbine. Digital Turbine, Inc NASDAQ: APPS is a mobile technology company that streamlines content delivery and app advertising across connected devices. Its platform enables carriers, OEMs, app developers and advertisers to engage users through personalized app recommendations, in-app promotions and turnkey monetization solutions. By integrating software directly on smartphones and tablets, Digital Turbine simplifies the user journey from discovery to installation without requiring additional downloads or redirects through traditional app stores. The company's flagship Ignite Platform offers end-to-end campaign management, combining demand-side advertising, real-time analytics and automated content fulfillment. Further reading. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Continue following MarketBeat Before you consider Digital Turbine, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Digital Turbine wasn't on the list. While Digital Turbine currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys. Discover the next wave of investment opportunities with our report, 7 Stocks That Will Be Magnificent in 2026. 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