ShopStyle

ShopStyle

E-commerce platform for fashion products

About ShopStyle

Simplify's Rating
Why ShopStyle is rated
C
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Consumer Goods

Company Size

201-500

Company Stage

Acquired

Total Funding

$2.1M

Headquarters

San Francisco, California

Founded

2006

Overview

ShopStyle is an online shopping platform that specializes in fashion and lifestyle products for all ages. It aggregates items like clothing, shoes, accessories, and beauty products from various brands, allowing users to shop conveniently from one site. The company earns revenue through affiliate marketing and offers a cash-back program to encourage purchases. Additionally, ShopStyle partners with influencers to create content that drives traffic and sales, fostering a collaborative relationship.

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Simplify's Take

What believers are saying

  • Increased focus on sustainability can boost partnerships with eco-friendly fashion retailers.
  • The rise of social commerce offers opportunities for integrating social media shopping features.
  • AI-driven personalized shopping experiences can enhance product recommendations and customer engagement.

What critics are saying

  • Emerging e-commerce platforms with similar models may dilute ShopStyle's market share.
  • Direct-to-consumer brands bypassing platforms could reduce potential brand partnerships.
  • Stricter data privacy regulations may impact personalized shopping experiences and ad targeting.

What makes ShopStyle unique

  • ShopStyle aggregates products from multiple brands, offering a seamless shopping experience.
  • The platform's cash-back program incentivizes users, enhancing customer loyalty and purchase frequency.
  • ShopStyle's Influencer Program drives traffic and sales through curated content partnerships.

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Funding

Total Funding

$2.1M

Above

Industry Average

Funded Over

0 Rounds

Company News

PYMNTS
Oct 16th, 2020
Rakuten-Owned ShopStyle Meets The Complex Fashion Shopper

The fashion category has arguably been the most complex amid the pandemic and subsequent shift to the digital-first economy. Business models have been flipped to emphasize eCommerce over physical stores. The consumer is buying more casual clothes than they were just six months ago. It’s enough to compel a retailer to make substantial changes as the holiday season heats up.

Monica Francis
Feb 17th, 2020
ShopStyle, Inc. partnered with Rakuten on Jan 17th 20'.

Most recently, ShopStyle has partnered with Rakuten (formerly eBates) to offer cash back on purchases you make when clicking through a ShopStyle link.

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