ASAPP adds Continuous Red Teaming to its Customer Experience Platform to build trust in enterprise AI. Real-time adversarial testing gives enterprise security teams visibility into AI vulnerabilities NEW YORK, May 19, 2026 - ASAPP, the Customer Experience Platform (CXP) powering AI-driven customer service for the agentic enterprise, today announced the launch of Continuous Red Teaming, a new capability that integrates adversarial AI testing directly into ASAPP's model evaluation framework. The new capability is built on Promptfoo, an AI security platform that helps enterprises detect and address vulnerabilities in AI systems during development. Promptfoo continuously runs automated tests across ASAPP's AI systems, screening for more than 50 vulnerability types to give enterprise customers the real-time data they need to trust their AI in production. As AI agents shift from answering questions to taking actions, the potential for security threats increases. Static safety filters and one-time audits are no longer enough. Adversarial techniques have advanced, exploiting the same reasoning skills that make large language models effective. Enterprises using AI at scale are being asked to trust systems they can't continuously verify. ASAPP's Continuous Red Teaming is designed to bridge that gap. "Enterprise AI builds trust through proven results at scale," stated Priya Vijayarajendran, CEO of ASAPP. "Organizations using AI for essential customer interactions deserve solid proof, not just promises. Our dedication to Continuous Red Teaming guarantees we meet and exceed that commitment every single day." The capability operates across three critical security domains: * Core Model Integrity & Control: ASAPP's agentic platform continuously tests against adversarial jailbreaking techniques, including many-shot attacks and character-level obfuscations, as well as system override attempts and probes for hallucinated authority, where a model might be coerced into making unauthorized legal or business commitments. * Data Privacy & Knowledge Base Security: In RAG-driven deployments, retrieved data is as vulnerable as the model itself. ASAPP tests against indirect prompt injection via poisoned documents, knowledge base exfiltration, and cross-session PII leakage to ensure that sensitive data never bleeds across sessions or tenants. * Agentic & Operational Security: As AI moves from conversation to action, ASAPP validates that its agents cannot be manipulated into unauthorized data access, cannot be used as proxies for internal network reconnaissance, and cannot expose underlying system architecture through tool-calling exploitation. The core capability features a risk benchmarking framework where ASAPP tracks the Attack Success Rate (ASR) for each model update. It uses automated graders to minimize human bias in safety evaluations and aligns results with the OWASP Top 10 for LLMs and the NIST AI Risk Management Framework, ensuring audit-ready safety metrics from day one. "CISOs and procurement teams looking at enterprise AI need more than a vendor's word that their systems are safe," said Khash Kiani, CISO of ASAPP. "Trust has to be earned through specific metrics, a clear approach, and a regular reporting system to share with their boards. We have created a safety architecture that automatically identifies and fixes weaknesses in real time. This is the standard that enterprise AI should aim for, and we are committed to leading the way." About ASAPP. ASAPP is the agentic Customer Experience Platform (CXP) purpose-built for enterprise customer service. CXP orchestrates AI agents, human expertise, and enterprise systems to resolve customer issues faster and more accurately across voice and digital channels. At the core of the platform is GenerativeAgent(R), created to autonomously listen, reason, act, and improve through interaction intelligence. Enterprise service teams use ASAPP to run their operations with measurable outcomes, governance, and production-scale reliability.To learn more about ASAPP, visit www.asapp.com.

What's after conversational AI: AI for CX dec 2025. What comes after conversational AI. Working in the world of AI in CX, there's a certain level of excitement that coexists with an equal dose of frustration. The excitement comes from new technology that can fundamentally change how companies interact with customers. The frustration comes from the pace of change. Just a minute ago, ASAPP, Inc were chasing productivity gains and conversational AI. Now, ASAPP, Inc is talking about the agentic enterprise. But what hasn't changed are the fundamentals - what extraordinary customer experiences should feel like. Truly personalized, even at scale, not just a swap of your first name in a newsletter (yes, I know ASAPP, Inc do it too). Easy and proactive, instead of being passed from agent to agent, answering the same question again and again. Consistent, so no matter the channel, the experience feels the same. In this issue, ASAPP, Inc dig into what you need to equip your organization to deliver genuine personal service at scale - something that old tools and point solutions could never quite achieve. And where the industry is going from conversational AI to multi-agent collaboration. You'll also find a roundup of how 10 CX leaders are thinking about customer experience in 2026 and beyond. One more thing: ASAPP, Inc has updated its Essential Guide to AI Customer Service Agents and launched a new Agentic Minute video series, with short, snackable videos covering key ideas behind the agentic enterprise. Take a minute and learn the core concepts with ASAPP, Inc. Genuine personal service, at scale. Personal service has always broken down at scale. Agentic CX changes that by giving AI agents memory, context, and the ability to act across systems, so every interaction builds on the last. Learn how agentic CX makes truly personal service possible for every customer, not just a few. Agentic CX isn't just a new capability. It is a new operating model for customer experience. As AI agents move from assisting to acting, CX leaders will need to rethink tools, workflows, and readiness across the organization. Explore what the future of agentic CX looks like and what it takes to prepare for it. What CX and AI leaders see coming next. As customer experience enters its next phase, the questions are shifting from experimentation to execution. ASAPP, Inc asked 10 leaders what they see coming in 2026 and beyond - from trust and personalization to the role of humans in an increasingly agentic world. Read their takes on where CX is headed next. Fundamentals of AI agents and the agentic enterprise. If you're still forming a mental model of AI agents and the agentic enterprise, these resources are a great place to start. Recently updated with terms related to agentic enterprise, its Essential Guide to AI Customer Service Agents breaks down what AI agents are, how they work, and where they deliver real impact. And in its new Agentic Minute video series, ASAPP, Inc explore key concepts in short, practical episodes - starting with a clear explanation of what an agentic enterprise is and how teams of AI agents operate across enterprise CX systems. Follow along on LinkedIn and YouTube as ASAPP, Inc release new episodes over the coming weeks. "Over the course of the next several years, generative AI applied to CX will rapidly shift from experiment to scaled outcomes that completely reshape how consumers interact with the companies in which they choose to do business." What ASAPP, Inc is reading. Theresa Liao leads initiatives to shape content and design at ASAPP. With over 15 years of experience managing digital marketing and design projects, she works closely with cross-functional teams to create content that helps enterprise clients transform their customer experience using generative AI. Theresa is committed to bridging the gap between complex knowledge and accessible digital information, drawing on her experience collaborating with researchers to make technical concepts clear and actionable.

NEW YORK, July 16, 2025 (GLOBE NEWSWIRE) - ASAPP, the leading provider of AI-powered contact center software, today announced the availability of its GenerativeAgent Platform in the new AI Agents and Tools storefront in AWS Marketplace.