AUDIENCEX teams up with Yobi to unlock ai-driven predictive modeling for agencies and brands.

With the wider launch of AXi-enabled campaigns across verticals including travel and hospitality, manufacturing, consumer packaged goods, financial services and higher education, to name just a few, AUDIENCEX is empowering challenger brands and independent agencies to harness the power of enterprise-level AI, level the playing field, and unleash their true potential.

MARINA DEL REY, Calif., April 18, 2023 (GLOBE NEWSWIRE) -- AUDIENCEX, the AI-enabled, data-driven programmatic advertising partner built for delivering measurable performance, today announced the launch of their AUDIENCEX Intelligence (AXi) solution, a set of privacy-safe predictive models used to understand the behavior of customers to improve advertising performance. With custom algorithms, working alongside AI-powered predictive analytics leveraged throughout the customer journey, AXi is an end-to-end solution for midmarket brands and independent agencies to maximize their ROAS without investing considerable overhead into costly and resource-intensive data science solutions. By leveraging extensive historical and log-level data, privacy-first data science, and advanced behavioral science, AXi provides clients with a complete visualization of their existing consumer data while building predictive performance models and providing visibility into audience conversion pathways. To power their data science and behavioral analysis, AUDIENCEX has secured access to the world’s largest fully consented, opted-in consumer data set in the industry, enabling AXi to model predictive, custom audiences and enable clients to scale their audiences and expand their consumer bases efficiently, with in-depth expertise across verticals and historical learnings. AXi is a solution built from the ground-up to be privacy-safe by design, providing clients full compliance with continuously evolving data and privacy regulations by ensuring that personally identifiable information is never accessed, handled, or stored. Garrett MacDonald, Chief Commercial Officer at AUDIENCEX, suggests that: “With an increasingly fragmented, and highly competitive digital landscape, we’re helping our clients deliver improved business outcomes with sophisticated data science tools that gauge and predict in-market consumer motivators and significantly enhance performance across the full consumer journey.” “At a time when marketers are navigating unprecedented uncertainty and economic pressure to extend their budgets ever further, the predictive solutions offered by AXi provide greater confidence that every ad dollar spent is being optimized,” added Jason Wulfsohn, Chief Executive Officer at AUDIENCEX