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About CreativeX
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Series B
Total Funding
$29M
Headquarters
New York City, New York
Founded
2015
Overview
CreativeX provides tools and insights for brands to enhance their visual marketing content through creative analytics. Their software-as-a-service (SaaS) platform analyzes creative assets to deliver transparency and measurable metrics, helping brands optimize their marketing strategies. Unlike competitors, CreativeX focuses on automating brand guidelines and centralizing creative learnings, which is particularly beneficial for large global brands. The company's goal is to empower brands to make informed, data-driven creative decisions that improve the effectiveness and consistency of their marketing content.
Simplify's Take
What believers are saying
- Recent $25M Series B funding supports expansion into ecommerce and display advertising.
- Partnerships with Realeyes and Haleon enhance attention metrics and inclusivity.
- Growing demand for creative analytics tools boosts market potential.
What critics are saying
- Emerging competitors like Realeyes may challenge CreativeX's market position.
- Amplitude's new CDP could divert clients seeking comprehensive data solutions.
- Evolving client demands for inclusivity may require platform adaptations.
What makes CreativeX unique
- CreativeX offers a unique SaaS platform for creative analytics and brand governance.
- The platform integrates with third-party agencies for unified creative governance.
- CreativeX provides data-driven insights to optimize visual marketing content.
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Funding
Total Funding
$29M
Below
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
🍎 Fully paid medical, dental, & vision
✈️ Generous time off + bank holidays (+ Elevate Fridays)
📚 Education budget
🧘 Annual subscription to Calm and Headspace
🎟 Monthly coaching
💵 Stock options
🍼 3-month full pay parenting leave
🪴 401(k) once they have completed their eligibility period
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -2%Separately, Haleon said it has teamed with AI tech vendor CreativeX to launch a Health Inclusivity Screener, designed to improve inclusivity and representation in its digital ad content.
" Realeyes agree that is an important step, which is why Realeyes has partnered with CreativeX on the Mars work and continue to pursue partners with other key players.
"AttentionX provides a new opportunity to scale the success of our attention scoring and creative excellence for every single ad."
Creative Excellence JUST IN XX introduces its 2024 Olympic extended collection, themed 'Taiwan Dreams, Taiwan Power', the collection showcases the fusion of Taiwan's cultural richness and fashion innovation in the Chinese Taipei Olympic uniform.
CreativeX, a NYC-based provider of a creative data platform to brands, raised $25m in Series B funding. The round was led by Guggenheim Investments, on behalf of certain clients, with participation from Beringea, the Brandtech group, and Conviction. The funding will enable the business to: Increase content coverage beyond social to cover display, ecommerce, and [] The post CreativeX Raises $25M in Series B Funding appeared first on FinSMEs.
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About CreativeX
Industries
Data & Analytics
Enterprise Software
Company Size
51-200
Company Stage
Series B
Total Funding
$29M
Headquarters
New York City, New York
Founded
2015
CreativeX is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today