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Audigent operates in the programmatic advertising market, focusing on data activation, curation, and identity solutions. The company provides tools like Hadron and CognitivePMP, which utilize artificial intelligence and machine learning to optimize consumer data. This allows advertisers to reach their target audiences more effectively while enabling publishers to offer curated, data-driven ad inventory. Audigent's business model is based on supplying first-party and contextual data to advertisers, ensuring ads are displayed to the right people at the right time. The company differentiates itself by combining premium publisher inventory with exclusive data, enhancing ad targeting and performance. Audigent aims to transform digital advertising by improving the efficiency and effectiveness of ad campaigns for both advertisers and publishers.
Company Stage
Series B
Employees
51-200
Industries
Data & Analytics, Consulting, Consumer Software, AI & Machine Learning
Total Funding
$43.5M
Headquarters
N/A
Founded
2016
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