Work Here?
Overview
Audigent provides a data activation and identity platform that helps advertisers and publishers automate the buying and selling of online ads. The platform uses artificial intelligence to package first-party consumer data with specific ad spaces, ensuring that advertisements reach the most relevant audiences. Unlike traditional competitors, Audigent uses its own identity suite, Hadron, to combine data and inventory into curated packages that prioritize privacy and accuracy. The company's goal is to maximize the effectiveness of digital campaigns by providing more precise targeting tools for the programmatic advertising market.
About Audigent
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series B
Total Funding
$31.7M
Headquarters
New York City, New York
Founded
2016
Get referred to Audigent
See people who can refer or advise you
Simplify's Take
What believers are saying
- Experian ownership expands distribution through its broader marketing and identity stack.
- Nexxen DSP integration extends Audigent audiences into CTV and omnichannel buying.
- Publisher partnerships like Condé Nast and Warner Music Group deepen premium inventory supply.
What critics are saying
- Standalone pricing power weakened after Experian folded Audigent into a larger suite.
- Cookie-free targeting must continually prove lift against incumbent audience solutions.
- SSP dependency exposes margins and deal flow to policy changes and competing curation products.
What makes Audigent unique
- Hadron ID powers privacy-safe curation without cookies across 100,000+ campaigns monthly.
- Exclusive entertainment, sports, and lifestyle segments come from major labels and publishers.
- Direct SSP integrations enable real-time deal optimization with machine learning.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$31.7M
Below
Industry Average
Funded Over
4 Rounds
Industry standards
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↑ 5%Global data and technology company, Experian, has acquired Audigent, a leading data activation and identity platform in the advertising industry.
Experian has acquired Audigent, a data activation and identity platform in the advertising industry, giving it massive amounts of consumer and business data to target ads.
Experian has acquired Audigent, enhancing its identity and activation capabilities in the advertising industry. This acquisition expands Experian's marketing data and identity solutions by integrating Audigent's first-party publisher data and inventory network. The partnership aims to improve audience targeting and addressability, offering privacy-forward solutions and precision in reaching target audiences across marketing channels.
NEW YORK, NY, UNITED STATES, October 8, 2024 / EINPresswire.com / - Audigent, the leading data activation, curation and identity platform, today announced that it has hired Pierce Cook-Anderson as Executive Vice President and General Manager, EMEA.
Audigent announces integration with Onetag.
There are no jobs for Audigent right now.
Find jobs on Simplify and start your career today
About Audigent
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series B
Total Funding
$31.7M
Headquarters
New York City, New York
Founded
2016
There are no jobs for Audigent right now.
Find jobs on Simplify and start your career today