Overview

Audigent operates in the programmatic advertising market, focusing on data activation, curation, and identity solutions. The company provides tools like Hadron and CognitivePMP, which utilize artificial intelligence and machine learning to optimize consumer data for advertisers. This allows advertisers to reach their target audiences more effectively, while publishers can offer curated, data-driven ad inventory. Audigent's business model is based on supplying first-party and contextual data to advertisers, ensuring ads are shown to the right people at the right time. The company differentiates itself by combining premium publisher inventory with exclusive data, enhancing ad targeting and performance. The goal of Audigent is to improve the efficiency of digital advertising campaigns for both advertisers and publishers.

Simplify's Take

What believers are saying

• Integration with Onetag enhances access to global premium publisher supply and traffic shaping.
• Breakthrough in Google's Privacy Sandbox positions Audigent as a leader in privacy-forward solutions.
• Appointment of Pierce Cook-Anderson signals strategic European market expansion.

What critics are saying

• Integration challenges with Experian may lead to operational inefficiencies and data mismanagement.
• Cultural clash with Experian could affect employee morale and productivity post-acquisition.
• Rapid EMEA expansion may strain resources and lead to oversight issues.

What makes Audigent unique

• Audigent leverages AI and ML for precise audience targeting and premium inventory curation.
• Its Hadron and CognitivePMP products optimize consumer data for advertisers and publishers.
• Audigent's first-party and contextual data enhance ad effectiveness and targeting precision.

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Funding

Total Funding

$30.8M

Below

Industry Average

Funded Over

3 Rounds

$19,100,000

Series B

Jun 2021

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Below Average

Industry standards

Ind Avg. $35M

$4M

$19.1M

$30M

$45M

$65M

$100M

View all funding stages