Mailchimp

Mailchimp

Email marketing and automation platform

Overview

Mailchimp is an email marketing and automation platform that helps businesses create, customize, and send email campaigns. It uses real-time behavioral data and automated triggers to personalize messages, improving customer engagement and driving sales. The product lets users design emails with templates, segment audiences for targeted sends, set up automated workflows, and view performance analytics, with integrations to other marketing tools as part of a subscription-based pricing model. Compared with others, Mailchimp emphasizes a broad, integrated suite of features for businesses of all sizes—from small shops to larger enterprises—centered on data-driven personalization and seamless automation. Its goal is to help brands grow by delivering relevant, timely communications that nurture customer relationships and increase conversions.

About Mailchimp

Simplify's Rating
Why Mailchimp is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$12B

Headquarters

Atlanta, Georgia

Founded

2001

Get referred to Mailchimp

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Analytics AI launched May 2026, turning Mailchimp into a conversational marketing copilot.
  • Wix, WooCommerce, Shopify, and Meta Lead Ads integrations expand data activation and automation.
  • Interactive email support and SMS features increase engagement as static email performance declines.

What critics are saying

  • Intuit cut Mailchimp investment in May 2026 after 17% layoffs, weakening product velocity.
  • FY2027 guidance of $1.256-$1.266 billion shows flat growth and stalled customer expansion.
  • Klaviyo, Brevo, and Campaign Monitor undercut Mailchimp on price, simplicity, and ecommerce focus.

What makes Mailchimp unique

  • Mailchimp’s broad SMB suite spans email, SMS, websites, and analytics in one product.
  • August 2026 Analytics AI and Claude integrations deepen workflow embedding for marketers.
  • Intuit’s separate-segment reporting forces discipline and gives Mailchimp clearer operating accountability.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$12B

Above

Industry Average

Funded Over

1 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Investing in you and your future - Mailchimp pays for 100% of health, vision, and dental insurance premiums for all employees and their families. Wellness programs and intramural sports teams make it easy to prioritize your health. Our parental leave is ample and our 401k program—including profit-sharing—is next level.

Learning and development - Whether we’re attending conferences, doing internal apprenticeships, completing unconscious bias training, learning more through Mailchimp University, or enjoying our weekly Coffee Hour series, we’re always stretching our brains in new ways. We also offer up to $20,000 in tuition reimbursement.

Community dedication - We sponsor the work of dozens of local nonprofits, from arts organizations to literacy programs. Plus, every employee gets 16 volunteer hours a year to use working with the nonprofit of their choice.

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

2%

2 year growth

4%
Yahoo Finance
Aug 26th, 2026
Intuit splits off Mailchimp as separate segment with flat $1.3B revenue after $12B acquisition

Intuit has restructured Mailchimp as a separate operating segment, effective 1 August, with plans to make it a separate reportable segment in fiscal 2027. The company expects Mailchimp to generate $1.266 billion in revenue in 2027, essentially flat compared to $1.256 billion in 2026. Intuit acquired Mailchimp for $12 billion in 2021. In May, the company announced layoffs affecting 17% of its workforce, with CEO Sasan Goodarzi citing reduced investments in Mailchimp. Intuit's Q4 financials showed that excluding Mailchimp, Global Business Solutions revenue increased 18%, whilst Online Services revenue rose 24%. Overall, Intuit reported 14% total revenue growth to $21.4 billion. The company attributed projected slower growth to weaker Mailchimp sales and lower TurboTax revenue.

The Star Media Group
Aug 26th, 2026
Intuit's annual forecast falls short of estimates as it prioritizes customer growth.

Intuit's annual forecast falls short of estimates as it prioritizes customer growth. Wednesday, 26 Aug 2026 | 8:00 AM MYT Aug 25 (Reuters) - Intuit forecast annual revenue below Wall Street expectations on Tuesday, as the TurboTax maker said its push for customer growth and market-share gains would weigh on near-term sales. Shares of the company, which have fallen more than 44% so far this year, were down over 10% in extended trading. The enterprise software provider forecast fiscal 2027 revenue of $23.28 billion to $23.51 billion, representing 9% to 10% growth - a slowdown from 14% in 2026 and below analysts' estimate of $23.72 billion, according to LSEG-compiled data. Intuit attributed the deceleration to weaker sales at its marketing platform Mailchimp, a continued decline in its desktop products and lower average revenue per TurboTax customer following changes designed to attract more users. "Looking ahead, we're focused on scaling our Big Bets, accelerating customer growth, and making deliberate choices to create a stronger foundation for durable long-term growth," CEO Sasan Goodarzi said. Revenue for the fourth quarter, however, grew 13.6% to $4.35 billion, beating an estimate of $4.27 billion. The fourth quarter "backs up Intuit's argument that AI is expanding its business rather than hollowing it out, yet the slower growth guide suggests the company itself isn't promising the acceleration continues at the same pace," said Gadjo Sevilla, analyst at Emarketer. Intuit forecast TurboTax revenue growth of 2% to 3% in 2027, compared with 7% growth in 2026. "Price is now the number one reason customers leave TurboTax," Goodarzi said on a post-earnings call, adding that customers moved to lower-cost providers this year. It expects revenue at Mailchimp to be flat to down 1% in 2027. Intuit will begin reporting it as a separate segment in the first quarter. The company sees annual earnings per share in the range of $22.88 to $23.12 on an adjusted basis, including a $5.81 impact from share-based compensation expense. Analysts expect earnings of $27.32. Intuit forecast first-quarter revenue between $4.29 billion and $4.31 billion, below an estimate of $4.36 billion. (Reporting by Juby Babu in Mexico City and Anzar Mehraj in Bengaluru; Editing by Vijay Kishore) Is this article useful?

Cartly
Aug 25th, 2026
Sync your marketing apps and bring your reviews onto your store.

Sync your marketing apps and bring your reviews onto your store. Cartly now connects with the email and SMS marketing tools you already use - Klaviyo, Mailchimp, Brevo, Omnisend, and Bird - and imports your Judge.me product reviews straight onto your storefront. Cartly Team Engineering & Product marketing · reviews · integrations You've asked to keep using the marketing tools you already know - and to bring the reviews you've already earned onto your Cartly storefront. This release does both. Plug in your email & SMS marketing platform. Cartly now integrates directly with five of the most popular marketing platforms: Klaviyo, Mailchimp, Brevo, Omnisend, and Bird (formerly MessageBird). Install one from the App Store, connect it, and Cartly keeps it in sync automatically: * Customers & subscribers - new customers and newsletter sign-ups flow into the audience or list you choose, with no CSV exports. * Order events - paid orders are sent to your platform so you can trigger flows and automations: post-purchase follow-ups, win-back and abandoned-cart campaigns, all on real store data. Setup takes a minute: open the App Store, install your marketing app, paste your API key (or click Connect), pick the list or audience to sync to, and you're live. Showcase your product reviews with Judge.me. Already collecting reviews with Judge.me? Connect your account and Cartly imports your existing product reviews - star ratings, photos, and verified-buyer badges - straight onto your storefront, matched to the right products automatically. Reviews re-sync on a schedule, so new and updated reviews keep appearing without any manual work. Getting started. Everything lives in the App Store in your admin. Browse the Marketing category, install the app you want, and follow the connect steps. Need a hand? See Connecting an email or SMS marketing app and Importing your product reviews from Judge.me.

Fullworks Plugins
Aug 23rd, 2026
Quick PayPal Payments 6.0: card payments, and a plugin you can find things in.

Quick PayPal Payments 6.0: card payments, and a plugin you can find things in. Version 6.0 is the largest piece of work this plugin has had in years. Some of it is new, a good deal of it is things that were quietly wrong and are now right, and the rest is the settings area finally being laid out the way someone would look for it. Here is what is worth knowing. Take card payments as well as PayPal. Some people will not pay through PayPal, and for a fair number of them that is the reason they abandon a payment rather than a change of mind. On the Platinum plan you can now send buyers to Stripe Checkout instead. They pay on a page hosted by Stripe, so no card details reach your site and there is nothing extra for you to secure or certify. Setup is pasting two keys and one webhook URL on the new Stripe tab. Use your Stripe test keys first and a test payment lands in your payment list exactly as a live one would. Five button images now ship with the plugin, three PayPal and two for cards, so a form can say "Pay by Card" without you going off to find an image somewhere and upload it. A card button will not display on a form that cannot actually take a card, so a form never promises cards and then sends the buyer to PayPal. Recurring forms stay on PayPal. Stripe Checkout will not accept a subscription that stops after a set number of payments, and billing someone open ended is not a thing to do by accident. The settings are where you would look for them. Eleven tabs across two rows have become six sections: Setup, Form, Messages, Selling, Payments and Integrations, with the pages inside each shown underneath. Personal Details is in the navigation for the first time, having previously been reachable only from a link on another screen. Creating and managing forms now has its own screen under Forms, rather than sitting on the Setup screen among global settings that had nothing to do with forms. Mailchimp has moved to the new Integrations tab from the bottom of Send Options, where it was easy to miss and shared that page's Reset button. The admin screens follow WordPress conventions now. Reset and Delete are marked in red so they no longer look like the button that confirms, Delete All says how many records it is about to destroy, and leaving a tab with unsaved changes warns you first. The payment form has been restyled. It was a 280 pixel box with a bright green outline on every required field. It is now a constrained card that takes your theme's typeface, with softer borders, room to breathe and a clearer button. These are defaults. If you have already styled your form, every choice you made is kept exactly as it was. Your PayPal account is now checked as you type it. A mistyped PayPal account is the most common reason a customer reaches PayPal and sees "something went wrong", and until now nothing on your site could tell you. The address can be a perfectly valid email address and still not be a PayPal account. The plugin now checks it with PayPal as you type, and on demand from a button beside the field. Nothing is charged by the check. Every plugin screen warns while the account is missing or malformed, on each form separately, since Send Options can override it per form. Currencies. The currency is now chosen from the list PayPal actually accepts, rather than typed in. The old help text admitted the problem: "If your currency is not listed the plugin will work but PayPal will not accept the payment." Currencies PayPal takes in whole units only, and those it supports for in country accounts only, are marked. A code you already have saved is kept and flagged rather than changed for you. Two real bugs went with it. Amounts in Hong Kong dollars and Malaysian ringgit were having their decimals thrown away, so a 99.50 charge was taken as 99. Payments in Hungarian forint were being refused by PayPal outright, because decimals were being sent for a currency that does not accept them. Payment records. Striped rows, the amount lined up on the decimal point, and paid or pending said in words rather than left blank. A trailing zero is no longer dropped, so a 37.50 payment stops appearing as 37.5. There is a new "Mark Selected as Paid" so an order can be settled by hand after you have checked it in PayPal, and the Payments tab now links to the Payment Records screen, which is where people go looking for it. A long list of fixes. 6.0 also fixed a great many things that had been wrong for a while, including forms whose heading and introduction never displayed, PayPal images that never appeared because an old rename had mangled their address, a form with postage switched on and no percentage entered failing on every submission and taking no payment at all, validation messages that produced red boxes and no explanation, and PHP warnings on a newly installed plugin until the Global screen had been saved once. The full list is in the changelog and it is long. If something has been annoying you, it is worth a look. And since 6.0. 6.0.2 adds Spanish, French, German and Italian translations, and makes the settings area translatable at all. Around five hundred pieces of admin text were plain English in the code, so no translation could ever have reached them. The labels and messages you write on your own forms stay exactly as you typed them. Getting it. Update from your plugins screen as usual, or download from the WordPress plugin directory. Tested against PHP 8.5. If you were using the plugin before 6.0, check the notice on your settings screen before you update. There is a free Gold licence waiting for you there.

Market World
Aug 19th, 2026
Fourthwall versus Spring: multi-channel e-commerce growth.

Fourthwall versus Spring: multi-channel e-commerce growth. August 19, 2026 A comparison of Fourthwall versus Spring highlights their potential in e-commerce growth, offering solutions for creators and businesses alike. * Spring's Simplicity: Spring makes it convenient for those with an existing social audience to dive into merch sales. It offers easy integration with social platforms, making it a great option for influencers. * Fourthwall's Comprehensive Approach: For a more expansive e-commerce platform, Fourthwall provides a fully customizable storefront. Its features include selling memberships, digital downloads, and providing AI assistance for business operations. * Pricing Structures: Both platforms can be used for free. However, Fourthwall offers a paid plan that provides enhanced features and removes digital product fees, ideal for scaling operations. * Platform Integrations: Fourthwall supports advanced integrations with tools like Klaviyo and Mailchimp, catering to marketers who want to dive into email marketing and detailed customization. * Product Versatility: Fourthwall excels in offering a curated product catalog, allowing for premium branding. Spring, on the other hand, supports various digital products and a straightforward print-on-demand structure similar to those used by Gelato users utilizing print-on-demand methods. * Streamlined Support Systems: Both platforms provide robust support options. Fourthwall has an innovative AI assistant for constant guidance, ensuring creators receive help when needed. * Recent Enhancements: Spring focuses on user experience through enhanced listings and security features. Meanwhile, Fourthwall invests in integrations like Kit, boosting customer retention and engagement. * Shipping and Production: Both platforms offer reliable shipping solutions through global partnerships, ensuring that fulfillment for print-on-demand products runs smoothly. Advancing e-commerce strategies with Fourthwall versus Spring. * Choosing between Spring and Fourthwall depends on goals - quick sales with existing audiences or building a scalable brand from the ground up. The decision ultimately hinges on the intended extent of brand growth and the need for a comprehensive business platform. Fourthwall versus Spring offers potential for multi-channel e-commerce growth, suggesting exciting futures for merchants eager to expand online.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Mailchimp right now.

Find jobs on Simplify and start your career today

We update Mailchimp's jobs every few hours, so check again soon! Browse all jobs →