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Mailchimp is an email marketing and automation platform that helps businesses create, customize, and send email campaigns. It uses real-time behavioral data and automated triggers to personalize messages, improving customer engagement and driving sales. The product lets users design emails with templates, segment audiences for targeted sends, set up automated workflows, and view performance analytics, with integrations to other marketing tools as part of a subscription-based pricing model. Compared with others, Mailchimp emphasizes a broad, integrated suite of features for businesses of all sizes—from small shops to larger enterprises—centered on data-driven personalization and seamless automation. Its goal is to help brands grow by delivering relevant, timely communications that nurture customer relationships and increase conversions.
Industries
Data & Analytics
Enterprise Software
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$12B
Headquarters
Atlanta, Georgia
Founded
2001
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Total Funding
$12B
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Funded Over
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Investing in you and your future - Mailchimp pays for 100% of health, vision, and dental insurance premiums for all employees and their families. Wellness programs and intramural sports teams make it easy to prioritize your health. Our parental leave is ample and our 401k program—including profit-sharing—is next level.
Learning and development - Whether we’re attending conferences, doing internal apprenticeships, completing unconscious bias training, learning more through Mailchimp University, or enjoying our weekly Coffee Hour series, we’re always stretching our brains in new ways. We also offer up to $20,000 in tuition reimbursement.
Community dedication - We sponsor the work of dozens of local nonprofits, from arts organizations to literacy programs. Plus, every employee gets 16 volunteer hours a year to use working with the nonprofit of their choice.
Ayrshare API alternative for developers. Most people searching for a Later API are developers who want to publish from their own backend. That is worth checking before comparing features, because Later is a dashboard product first. This article states what Later actually offers, where a public API is and is not available, and which tool fits a workflow that has to run from code. The question to settle first. Later is built for people who plan and publish from a calendar. Its own help documentation describes scheduling, analytics, a visual planner, and approval workflows, and lists which features each plan unlocks. It does not publish a REST API for social publishing, and there is no developer portal with API reference pages. A developer arriving with the search term "Later API" usually wants to create a post from their own service, read status back, and schedule content in code. Later does not offer that path today. The comparison, then, is between a dashboard product and an API-first service, and the deciding question is whether the work has to run from code. What Later does well. Later covers more platforms than Wahdx Connection does, and its calendar workflow is polished. Its help center lists Instagram, Facebook, Pinterest, TikTok, LinkedIn, Threads, YouTube Shorts, and Snapchat, each with a documented set of supported post types. A social media manager gets a visual planner, saved captions and hashtags, best-time-to-post suggestions on paid plans, and per-platform analytics. Post allowances are published per plan: 12 posts per profile per month on Free, 30 on Starter, 180 on Growth, and unlimited on Scale. A team that runs a content calendar by hand can do the whole job in Later. | Plan | Posts per profile per month | Notes | | Free | 12 | YouTube Shorts limited to 1 per month | | Starter | 30 | Multi-photo carousels unlocked | | Growth | 180 | Hashtag analytics and calendar notes | | Scale | Unlimited | Custom analytics and social inbox | Where the API gap shows up. The gap is easiest to see in the work Later cannot do for a product team. If a CMS should publish a post when an editor hits schedule, Later has no documented endpoint to call. If a backend needs to know whether a post failed so it can retry, Later publishes no webhook and no status API. Account connection runs through the Later app, so a multi-tenant product cannot connect a customer account programmatically. Later does run a partner program for platforms, resellers, and technology integrations, and it names Adobe, Canva, Mailchimp, and Google among integration partners. That program is application-based and not a public API product, so it is not a substitute for documented endpoints when the requirement is to ship an integration this quarter. * No documented REST API for creating or scheduling posts. * No webhook or status endpoint for reacting to a failed publish. * No programmatic account connection for multi-tenant products. * A partner program exists, but joining is an application process rather than an API onboarding flow. Later and Wahdx Connection side by side. The table separates what each tool is for. Later wins on platform breadth and on the depth of its calendar features. Wahdx Connection wins on programmatic control and on the model it charges for. The numbers for Later come from its published help documentation, captured in September 2026, and they change as the product changes, so confirm anything that drives a decision against the vendor site. | Criteria | Later | Wahdx Connection | | Primary interface | Dashboard and calendar | REST API, with a dashboard for daily work | | Public publishing API | Not documented | Documented endpoints for publish, schedule, and status | | Platforms | 8, including Pinterest, LinkedIn, and Snapchat | 5: TikTok, Instagram, Threads, Facebook, YouTube | | Account connection | Inside the Later app | Official login flows, callable from a product | | Status and webhooks | No public status API or webhook | Status endpoints, single and batch; no webhook | | Scheduling window | Calendar-driven | Up to 7 days ahead through the API | | Pricing model | Per profile, with post allowances per plan | Per workspace: monthly uploads and account capacity | | Best fit | Teams publishing by hand | Products and backends publishing from code | Who should pick which. Choose Later when the team publishes from a calendar, when the platform list needs to include Pinterest, LinkedIn, or Snapchat, and when nobody needs to call an endpoint. Choose Wahdx Connection when posts originate from a backend, when a product connects customer accounts itself, and when the workflow needs to read publish status in code. A team that plans content by hand and a team that automates publishing from its own software will not reach the same answer. Moving is smaller than it looks when the content itself stays where it is. Keep the calendar tool running while you connect the platforms you publish to through official login flows on the API, which is the step that takes the most care because each platform issues its own permissions. Then move the automations over one at a time: a single publish call from a staging backend, a weekly batch that schedules within the 7-day window, and a status sweep that confirms each post. Compare the two systems for a week before switching anything off. The content, captions, and media do not change, and each account reconnects in a few clicks, so the migration is mostly a matter of re-pointing the automation layer. Questions. Does Later have a public API?+ What is the best Later API alternative for developers?+ How many posts does Later allow per month?+ Which platforms does Later support that Wahdx Connection does not?+
5 ways to stop spam in Mailchimp. To stop spam in Mailchimp, scan your audience for fake or risky emails, enable double opt-in, authenticate your domain with SPF, DKIM, and DMARC, avoid spam-triggering content, and never use purchased lists. OOPSpam integrates directly with Mailchimp to scan contacts against over 200 million blocked email addresses. Here's how to apply each method. 1. Scan and clean your audience with OOPSpam. Spam signups and fake addresses sit quietly in your audience until a campaign goes out, bounces, and drags down your sender score. The fastest fix is to check every contact against a spam database before that happens. OOPSpam (that is OOPSpam LLC) just added a native Mailchimp integration that does exactly this. Here is the workflow: Go to your OOPSpam Dashboard and click Integrations in the left sidebar. Click Connect on the Mailchimp card. Enter your Mailchimp API key. You can create one in Mailchimp under Account | Extras | API keys. Select the audience you want to scan. Preview your contacts, then turn on any optional filters before you scan: * Flag soft bounces. Contacts whose most recent send came back as a soft bounce get flagged as risky. * Flag non-openers. Contacts who haven't opened your last 3 emails get flagged. This needs open tracking enabled in Mailchimp and can be less reliable. * IP-based filters. Block VPN, proxy, Tor, or data center IPs, or restrict scans to allowed and blocked countries, wherever Mailchimp exposes contact IPs. Click Scan All Emails. Note that scanning consumes OOPSpam API credits, so plan scans before major sends. Select the contacts you want to act on, then Unsubscribe (removes them from the audience only) or Delete (removes them from your account entirely). Use Select All, Unselect All, Unsubscribe Selected, or Delete Selected to handle results in bulk. This single scan can remove a meaningful chunk of the fake and risky addresses sitting in your audience before your next send, without touching Zapier or a third-party automation. If you'd rather catch spam signups automatically as they come in instead of scanning in batches, see its guide on how to stop spam signups in your Mailchimp email list using OOPSpam and Zapier. It's a good complement to the native integration above for accounts that add new subscribers continuously. 2. Turn on double opt-in. Double opt-in requires new subscribers to confirm their email address before they join your audience. A bot can submit a fake or stolen address, but it cannot click the confirmation link that lands in that inbox. This blocks most automated signups outright. In Mailchimp, go to your audience's settings and enable double opt-in. It costs nothing and takes a couple of minutes to turn on. It will not stop every bot, especially ones using disposable email services, which is why list scanning still matters even after you enable it. If your signups come through an embedded Mailchimp form on WordPress, double opt-in is your first and most important layer, since WordPress security plugins never see submissions that go straight to Mailchimp's servers. 3. Authenticate your sending domain. Domain authentication proves to inbox providers that your emails genuinely come from you and not from someone spoofing your domain. Without it, your campaigns are far more likely to land in spam or get rejected outright. Set up these three DNS records for your sending domain: * SPF (Sender Policy Framework): Lists which mail servers are allowed to send on behalf of your domain. * DKIM (DomainKeys Identified Mail): Adds a cryptographic signature that proves your email wasn't altered in transit. * DMARC (Domain-based Message Authentication, Reporting, and Conformance): Tells inbox providers what to do with mail that fails SPF or DKIM. You can check and manage this under Mailchimp | Settings | Domains. As of 2024, Gmail and Yahoo require SPF, DKIM, and DMARC for bulk senders, and Microsoft added similar requirements in 2025. If your domain isn't authenticated, some inboxes will flag or bury your campaigns by default. 4. Remove spam triggers from your content. Spam filters score the content of your email, not just the sender. A few habits raise that score fast: * All-caps subject lines, excessive punctuation ("Buy Now!!!"), or words like "free" and "guaranteed." * Image-only emails with little or no real text. Keep a healthy balance of text alongside your visuals. * Broken personalization tags, mismatched links, or a reply-to address that doesn't match your sending domain. Mailchimp's built-in content checker flags some of these before you send. You can also run your subject line and body copy through a free tool like Spam Word Checker before every campaign, a five-minute habit that protects your sender reputation. 5. Never import a purchased list. Buying an email list violates Mailchimp's policy against purchased lists and is one of the fastest ways to spike spam complaints and get your account suspended. People on a purchased list never opted in, so they mark your mail as spam at a much higher rate than people who signed up directly. Build your audience only from people who subscribed through your own forms, and scan it periodically with OOPSpam to catch anything that slipped through. Final takeaway. Stopping spam in Mailchimp is not a one-time fix. Scan your audience regularly, keep double opt-in on, authenticate your domain, write clean content, and only ever grow your list organically. Each layer makes your account harder for spam to reach and your campaigns more likely to land in the inbox.
Intuit has restructured Mailchimp as a separate operating segment, effective 1 August, with plans to make it a separate reportable segment in fiscal 2027. The company expects Mailchimp to generate $1.266 billion in revenue in 2027, essentially flat compared to $1.256 billion in 2026. Intuit acquired Mailchimp for $12 billion in 2021. In May, the company announced layoffs affecting 17% of its workforce, with CEO Sasan Goodarzi citing reduced investments in Mailchimp. Intuit's Q4 financials showed that excluding Mailchimp, Global Business Solutions revenue increased 18%, whilst Online Services revenue rose 24%. Overall, Intuit reported 14% total revenue growth to $21.4 billion. The company attributed projected slower growth to weaker Mailchimp sales and lower TurboTax revenue.
Intuit's annual forecast falls short of estimates as it prioritizes customer growth. Wednesday, 26 Aug 2026 | 8:00 AM MYT Aug 25 (Reuters) - Intuit forecast annual revenue below Wall Street expectations on Tuesday, as the TurboTax maker said its push for customer growth and market-share gains would weigh on near-term sales. Shares of the company, which have fallen more than 44% so far this year, were down over 10% in extended trading. The enterprise software provider forecast fiscal 2027 revenue of $23.28 billion to $23.51 billion, representing 9% to 10% growth - a slowdown from 14% in 2026 and below analysts' estimate of $23.72 billion, according to LSEG-compiled data. Intuit attributed the deceleration to weaker sales at its marketing platform Mailchimp, a continued decline in its desktop products and lower average revenue per TurboTax customer following changes designed to attract more users. "Looking ahead, we're focused on scaling our Big Bets, accelerating customer growth, and making deliberate choices to create a stronger foundation for durable long-term growth," CEO Sasan Goodarzi said. Revenue for the fourth quarter, however, grew 13.6% to $4.35 billion, beating an estimate of $4.27 billion. The fourth quarter "backs up Intuit's argument that AI is expanding its business rather than hollowing it out, yet the slower growth guide suggests the company itself isn't promising the acceleration continues at the same pace," said Gadjo Sevilla, analyst at Emarketer. Intuit forecast TurboTax revenue growth of 2% to 3% in 2027, compared with 7% growth in 2026. "Price is now the number one reason customers leave TurboTax," Goodarzi said on a post-earnings call, adding that customers moved to lower-cost providers this year. It expects revenue at Mailchimp to be flat to down 1% in 2027. Intuit will begin reporting it as a separate segment in the first quarter. The company sees annual earnings per share in the range of $22.88 to $23.12 on an adjusted basis, including a $5.81 impact from share-based compensation expense. Analysts expect earnings of $27.32. Intuit forecast first-quarter revenue between $4.29 billion and $4.31 billion, below an estimate of $4.36 billion. (Reporting by Juby Babu in Mexico City and Anzar Mehraj in Bengaluru; Editing by Vijay Kishore) Is this article useful?
Sync your marketing apps and bring your reviews onto your store. Cartly now connects with the email and SMS marketing tools you already use - Klaviyo, Mailchimp, Brevo, Omnisend, and Bird - and imports your Judge.me product reviews straight onto your storefront. Cartly Team Engineering & Product marketing · reviews · integrations You've asked to keep using the marketing tools you already know - and to bring the reviews you've already earned onto your Cartly storefront. This release does both. Plug in your email & SMS marketing platform. Cartly now integrates directly with five of the most popular marketing platforms: Klaviyo, Mailchimp, Brevo, Omnisend, and Bird (formerly MessageBird). Install one from the App Store, connect it, and Cartly keeps it in sync automatically: * Customers & subscribers - new customers and newsletter sign-ups flow into the audience or list you choose, with no CSV exports. * Order events - paid orders are sent to your platform so you can trigger flows and automations: post-purchase follow-ups, win-back and abandoned-cart campaigns, all on real store data. Setup takes a minute: open the App Store, install your marketing app, paste your API key (or click Connect), pick the list or audience to sync to, and you're live. Showcase your product reviews with Judge.me. Already collecting reviews with Judge.me? Connect your account and Cartly imports your existing product reviews - star ratings, photos, and verified-buyer badges - straight onto your storefront, matched to the right products automatically. Reviews re-sync on a schedule, so new and updated reviews keep appearing without any manual work. Getting started. Everything lives in the App Store in your admin. Browse the Marketing category, install the app you want, and follow the connect steps. Need a hand? See Connecting an email or SMS marketing app and Importing your product reviews from Judge.me.
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Industries
Data & Analytics
Enterprise Software
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$12B
Headquarters
Atlanta, Georgia
Founded
2001
Find jobs on Simplify and start your career today