Ampla

Ampla

Non-dilutive growth financing for consumer brands

Overview

Ampla provides growth financing tailored for emerging consumer brands by offering a flexible line of credit that integrates with a brand’s existing operations. It works by providing capital to brands while allowing repayments to scale with sales, so repayments slow when sales dip and speed up when sales rise. This avoids fixed repayment dates and helps manage cash flow during growth. Ampla earns revenue from interest on the borrowed capital and benefits from a scalable software platform that serves multiple clients efficiently. The offering is non-dilutive, allowing founders to maintain full ownership and control without giving up equity or requiring unlimited personal guarantees. Its software includes strong integrations to connect with a brand’s workflows, enabling easy onboarding and use. Ampla’s goal is to help consumer brands, especially in eCommerce and retail, grow their revenue and scale operations by providing flexible, cash-flow-friendly capital without diluting ownership.

About Ampla

Simplify's Rating
Why Ampla is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

11-50

Company Stage

Debt Financing

Total Funding

$845.5M

Headquarters

New York City, New York

Founded

2019

Your Connections

People at Ampla who can refer or advise you

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Simplify's Take

What believers are saying

  • FundThrough acquisition on April 22, 2025, adds $25M Series B funding.
  • Surpassed $2B loan originations and $5T transaction volume pre-acquisition.
  • Upside Financing buyout enables $1T B2B BNPL market expansion.

What critics are saying

  • FundThrough integration diverts focus to invoice factoring from DTC financing.
  • Legacy $258M Goldman Sachs facility expires without FundThrough renewal.
  • Consumer brand volatility triggers client account freezes and churn.

What makes Ampla unique

  • Ampla offers sales-linked repayment lines of credit for eCommerce brands.
  • Non-dilutive growth capital preserves founders' equity and control.
  • Seamless integrations connect brands' workflows to banking and analytics.

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Funding

Total Funding

$845.5M

Above

Industry Average

Funded Over

6 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Unlimited PTO: Take time to relax! We provide unlimited PTO with encouraged yearly minimum time off.

Paid 12-week parental leave: All parents have the option to take up to 12 weeks of paid maternity, paternity or adoption leave to celebrate new family milestones

Company-paid benefits: We believe in providing all employees with paid health, dental, and vision benefits.

Access across the organization: Our founder and management love to chat in and out of the office.

Bring your dog to work: We love seeing our furry friends around the office.

Inclusive team bonding: Join us for our bagel club, midweek munches, and biweekly Ampla hours!

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-18%
BetaKit
Apr 22nd, 2025
FundThrough acquires American company Ampla alongside fresh Series B funding

FundThrough has secured a $25 million USD ($34.6 million CAD) Series B round and acquired American invoicing platform Ampla as the Toronto company navigates the unexpected complications of its strong presence in the United States (US).

Secured Finance Network
Apr 21st, 2025
FundThrough Acquires Ampla, Strengthening its Digital-First Invoice Funding Solution

370 7th Ave. Ste. 1801 New York, NY, 10001 Phone: (212) 792-9390 Fax: (212) 564-6053

PYMNTS
May 28th, 2024
Volatility And Uncertain Access To Capital Roil Direct To Consumer Brands

For direct to consumer companies, volatility may be the key certainty in an uncertain environment. The latest evidence came amid reports from The New York Times and other sites that Ampla — which offers lines of credit and corporate cards to what it terms “new economy” companies — is looking for a buyer. The company has also reportedly frozen at least some of its customer accounts and has laid off workers. On its website, the company notes that as a “commerce enablement platform,” its solutions offer “capital that scales,” and that firms “automatically increase [their] access to capital in real-time” as the client firms grow

Pulse 2.0
Apr 17th, 2024
Two Chairs: Modern Behavioral Health Company Raises $72 Million

Modern behavioral health company Two Chairs announced that it has closed a $72 million Series C equity and debt financing round led by Amplo.

PR Newswire
Dec 19th, 2023
Ampla Secures $275 Million Credit Facility from Citi and Waterfall Asset Management to Fuel Continued Expansion

/PRNewswire/ -- Ampla, a leading provider of innovative financial solutions for consumer brands, announced today the successful closure of a new $275 million...

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