Overview

Appcues creates personalized in-app experiences to enhance user engagement and product adoption for software applications. Its main product is a no-code platform that allows businesses to design and implement user onboarding flows, surveys, announcements, and checklists without needing coding skills. This platform helps companies guide new users through their software, ensuring they understand and utilize important features effectively. Appcues differentiates itself from competitors by offering a user-friendly interface that caters to a wide range of clients, from small startups to large enterprises, and by providing resources like case studies and best practices to maximize the platform's effectiveness. The company's goal is to help businesses improve user activation rates and customer retention through tailored in-app experiences.

Simplify's Take

What believers are saying

• Appcues raised $32.1M in Series B funding to accelerate product innovation.
• The company launched 'Journeys' to optimize in-app experiences with a visual design canvas.
• Appcues is recognized as a leader in digital adoption and mobile app optimization by G2.

What critics are saying

• Emerging no-code platforms could dilute Appcues' market share.
• Technological advancements in AI-driven tools may outpace Appcues' offerings.
• Economic downturns could lead to reduced spending on SaaS products like Appcues.

What makes Appcues unique

• Appcues offers a no-code platform for non-technical teams to improve product adoption.
• The platform allows easy creation of in-app onboarding tours, announcements, and surveys.
• Appcues integrates with Salesforce to unify sales, service, and product data.

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Funding

Total Funding

$52.8M

Meets

Industry Average

Funded Over

4 Rounds

$32,100,000

Series B

Jan 2022

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Meet Average

Industry standards

Ind Avg. $35M

$4M

$30M

$32.1M

$45M

$65M

$100M

View all funding stages