About

Appcues creates personalized in-app experiences to enhance user engagement and product adoption for software applications. Its main product is a no-code platform that allows businesses to design and implement user onboarding flows, surveys, announcements, and checklists without needing to write code. This platform helps companies guide new users through their software, ensuring they understand and effectively use key features, which in turn boosts user activation rates. What sets Appcues apart from its competitors is its focus on providing a user-friendly, no-code solution that caters to a wide range of clients, from small startups to large enterprises. This flexibility allows businesses of all sizes to improve their user engagement strategies without requiring extensive technical resources. The goal of Appcues is to help businesses increase user retention and satisfaction by making it easier for users to navigate and utilize software products.

Simplify's Take

What believers are saying

• Appcues raised $32.1M in Series B funding to accelerate product innovation.
• The launch of Appcues Mobile expands their market to mobile app user engagement.
• Appcues is named a Leader in G2's Digital Adoption Platform and Mobile App Optimization.

What critics are saying

• Emerging no-code platforms could threaten Appcues' market share.
• Economic downturns may lead to reduced spending on SaaS products like Appcues.
• Data privacy concerns could pose compliance challenges for Appcues' mobile expansion.

What makes Appcues unique

• Appcues offers a no-code platform for non-technical teams to improve product adoption.
• The platform allows for quick creation of in-app onboarding tours, announcements, and surveys.
• Appcues' integration with Salesforce enhances its product-led sales capabilities.

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