Meet the new Appcues. Kristen Bryant Smith July 15, 2026 Company Updates Since 2013, companies have come to Appcues in search of a way to move their customers through their products. In the early days, most just wanted to get people to start using their software. As companies and their roadmaps grew, those needs matured. It became clear that the biggest wins came from helping direct and inform customers, not just once but consistently, so they could succeed without friction. Thirteen years later, its in-app messaging and guides have helped millions of people unlock value from everyday software. But for years, its customers have been asking Appcues, Inc. to build a way for them to better connect these experiences back to business outcomes. These growth product managers and lifecycle and product marketers struggled to show the impact of an Appcues Flow to their execs and lacked the visibility they needed to inform their product roadmaps. At the same time, its customers started using Appcues to do more than just onboarding and trial conversion. They started running complex customer engagement campaigns by building highly-targeted experiences for product launches, upsell offers, survey efforts, and customer advocacy programs. Considered alongside the changes AI has introduced to customer expectations and everyone's business priorities, it was clear: Appcues had to evolve to meet this moment. So, Appcues, Inc. rebuilt Appcues. What's new. Appcues is now, and will continue to be, designed to empower teams to deliver impactful experiences and nurture the engaged customer bases required for them to grow. Over the past year and a half, Appcues, Inc. has been adding new features like insights, recommendations, funnels, enhanced event tracking and its first-gen AI assistant (Captain AI). Appcues, Inc. has been retooling its pricing and services model to better reflect the access to features, experts, and support teams need to be successful. Appcues, Inc. has also been updating its resources and marketing content to better address the challenges its customers are facing. This week, Appcues, Inc. is bringing it all together with the release of its new platform and website. In doing so, Appcues, Inc. hope to offer a complete package for transforming your product into the perfect place to reach and engage customers. The new platform makes it faster and easier than ever to build, launch, and optimize behavior-based content within your products. The system now relies on a campaign framework so its customers can tie individual experiences to measurable business outcomes. Most notably, its expanded analytics now provide tools to track user actions, understand product behavior, and monitor campaign performance. All of this comes to life in a modernized, conversational interface that allows you to tap into the power of its multi-agent AI engine on any screen. As of last week, new customers onboard directly into the new product and Appcues, Inc. has started the process of migrating existing customers. The new experience is very different from its legacy platform, so Appcues, Inc. is taking its time bringing customers over. If you're a customer reading this: join the early access list to get in as soon as possible. Its new website reflects more than just a fresh visual identity. Appcues, Inc. has captured its thoughts and learnings about what it takes to engage customers today. Appcues, Inc. is writing more than ever about centering customer needs, coordinating cross-functional teams, landing AI transformation, and involving customers at every stage of the lifecycle. The Customer Engagement Flywheel is the foundation for this content and Appcues, Inc. hope it helps keep the conversation going across your team. Beyond these changes, Appcues, Inc. has updated its pricing and services model to ensure anyone can tap into the full power of the Appcues platform and team. Its pricing is now fully featured on every plan and metered based on usage. Knowing how much of a difference its people can make for its customers, its partnership model now provides greater access to their expertise. Appcues, Inc. made each change thoughtfully and strategically, based on both what its customers have been asking for, and what they need to create a customer engagement program that leads to growth. The last year and a half has been quite the journey and these changes are only the beginning. Appcues, Inc. is excited to keep building for the future. Here's to the outcomes to come.

BOSTON, MASSACHUSETTS / ACCESS Newswire / June 24, 2025 / As companies race to differentiate through customer experience, Appcues today announced the appointment of Berni Fisher as Vice President of Product.