Overview

Appcues creates personalized in-app experiences to enhance user engagement and product adoption for software applications. Its main product is a no-code platform that allows businesses to design and implement user onboarding flows, surveys, announcements, and checklists without needing to write code. This platform helps companies guide new users through their software, ensuring they understand and effectively use key features, which in turn boosts user activation rates. Appcues differentiates itself from competitors by offering a user-friendly interface that caters to a wide range of clients, from small startups to large enterprises, and by providing resources like case studies and best practices to help clients maximize their use of the platform. The company's goal is to improve user engagement and retention for its clients, ultimately leading to higher product adoption rates.

Simplify's Take

What believers are saying

• Appcues raised $32M in Series B funding to accelerate product innovation and global scaling.
• The company is recognized as a leader in mobile app optimization and digital adoption platforms.
• Appcues' mobile solutions help address user retention and app abandonment challenges.

What critics are saying

• Emerging no-code platforms may dilute Appcues' market share.
• Economic downturns could reduce budgets for user onboarding tools, impacting subscription revenue.
• Data privacy regulations could complicate operations with new bi-directional data integrations.

What makes Appcues unique

• Appcues offers a no-code platform for non-technical teams to manage user engagement.
• The platform supports personalized in-app experiences, enhancing user onboarding and feature adoption.
• Appcues integrates with CRM systems like Salesforce to unify sales and product data.

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Funding

Total Funding

$44.6M

Below

Industry Average

Funded Over

4 Rounds

$32,100,000

Series B

Jan 2022

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Meet Average

Industry standards

Ind Avg. $35M

$4M

$30M

$32.1M

$45M

$65M

$100M

View all funding stages