Atom Finance

Atom Finance

Financial platform for retail investors

About Atom Finance

Simplify's Rating
Why Atom Finance is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Fintech

Financial Services

Company Size

11-50

Company Stage

Series B

Total Funding

$46.6M

Headquarters

New York City, New York

Founded

2018

Overview

Atom Finance offers tools and information to help retail investors make informed investment decisions, similar to those used by Wall Street professionals. Their platform allows users to screen investment opportunities, track portfolios, and conduct research on companies, featuring tools like technical indicators and a Fund Look Through option. The company generates revenue through subscription fees and partnerships with trading platforms, making their services widely accessible. Atom Finance's goal is to empower retail investors by providing sophisticated financial insights in an easy-to-use format.

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Simplify's Take

What believers are saying

  • Growing demand for personalized financial tools aligns with Atom Finance's offerings.
  • AI integration trend benefits Atom Finance's machine learning-driven News API.
  • Embedded finance trend offers partnership opportunities for Atom Finance.

What critics are saying

  • Integration challenges with Toggle AI may disrupt service or user experience.
  • Toggle AI acquisition may lead to strategic shifts alienating existing users.
  • Increased competition from fintech companies could erode Atom Finance's market share.

What makes Atom Finance unique

  • Atom Finance offers unique Fund Look Through for detailed fund insights.
  • Machine learning-driven News API enhances user experience with relevant market updates.
  • Embeddable UIs and APIs cater to novice, intermediate, and expert investors.

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Funding

Total Funding

$46.6M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Company News

Gasworld
Mar 25th, 2025
gasworld Intelligence launches Atom - delivering a new era for industrial gas market intelligence

Unveiled to an enthusiastic audience at last week's European CO2 Summit 2025 in Rotterdam, Atom combines forecasted analytics, interactive tools, and deep sector expertise to give users a sharper, faster, and more strategic view of the market.

PYMNTS
May 15th, 2024
Toggle Ai Acquires Atom Finance To Bolster Investment Platform

Toggle AI says it is acquiring financial data/analysis platform Atom Finance. The company, which provides artificial intelligence (AI) solutions for investing to hedge funds, banks and brokerages, announced the deal in a Wednesday (May 15) news release. No financial terms were released. “Atom Finance is a top provider of frontend infrastructure for banks, brokerages, wealth managers and fintechs,” the release said. “The acquisition will enable Toggle AI to enhance its offering by incorporating Atom Finance’s robust suite of features, expanding its data universe, and providing users with an even more comprehensive investing experience.”

PYMNTS
May 15th, 2024
Report: Circle to Shift Legal Base to US From Ireland

Toggle AI says it is acquiring financial data/analysis platform Atom Finance.

Atom Finance
Jun 28th, 2022
General Catalyst invested into Atom Finance, Inc. in $10.6M on Jun 28th 22'.

NEW YORK, NY - October 1, 2019 - Atom Finance, the Brooklyn-based FinTech company building the next-generation investment research platform, announced today that it has raised a $10.6 million Series A funding round led by General Catalyst, bringing its total funding to $12.5 million.

Fortune
Oct 6th, 2020
Atom looks to capitalize on the stock market craze with a new analytics subscription

Fintech startup Atom Finance is debuting a premium version of its investing app after receiving $6 million in new venture capital funding.

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