Barefoot Proximity

Barefoot Proximity

Full-service creative and advertising agency

About Barefoot Proximity

Simplify's Rating
Why Barefoot Proximity is rated
C+
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Consulting

Design

Company Size

51-200

Company Stage

Acquired

Total Funding

N/A

Headquarters

Cincinnati, Ohio

Founded

1993

Overview

Barefoot Proximity is a creative, media, and advertising agency located in Cincinnati that focuses on creating strong connections between brands and their audiences. The agency offers a wide range of services, from designing digital ads to managing large-scale advertising campaigns. Their approach emphasizes personalized and impactful experiences, aiming to replace generic brand interactions with meaningful engagements. Barefoot serves various clients, helping them enhance their brand presence and connect more effectively with their target markets. Unlike many competitors, Barefoot prides itself on its inclusive and diverse work environment, which they believe contributes to producing high-quality work. The company's goal is to craft brand experiences that resonate with people, ultimately driving value for both the brands they represent and their audiences.

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Simplify's Take

What believers are saying

  • Increased demand for personalized marketing boosts Barefoot's service relevance.
  • Growing importance of data-driven strategies aligns with Barefoot's expertise.
  • AI integration in creative processes enhances Barefoot's advertising efficiency.

What critics are saying

  • Loss of brand identity due to merger with Organic.
  • Potential cultural clashes with Organic may disrupt operations.
  • Risk of client attrition if clients prefer specialized agencies.

What makes Barefoot Proximity unique

  • Barefoot specializes in creating personalized, impactful brand experiences.
  • The company offers a comprehensive suite of advertising services.
  • Barefoot maintains top-tier relationships with key marketing technology partners.

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Company News

PR Newswire
Nov 8th, 2023
Organic And Barefoot Merge To Expand Offerings

The merge will create a modern, full-service brand performance agency under parent Omnicom Precision Marketing Group.NEW YORK, Nov. 8, 2023 /PRNewswire/ -- As one of the first digital marketing agencies, Organic today announced its merger with brand experience agency Barefoot, combining capabilities for a bold new full-service offering under Omnicom Precision Marketing Group (OPMG). The newly merged entity will carry the name Organic and will be led by former Barefoot executive Kristen Houston Hitch, who will serve as president.Organic is celebrating its 30th anniversary and it's one of the few digital marketing agencies that survived the dot-com glory days. While many of its competitors were dissolved or rolled up into other digital entities, Organic has expanded its geographic footprint and data-driven, technology-driven, consumer-centric solutions. Cincinnati-based Barefoot's performance marketing expertise and media capability will complement Organic's digital-first capabilities and creative excellence. Together, they will bring exceptional integrated expertise to their clients."With longstanding respect and admiration for one another, we're thrilled to bring these two organizations together

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