The merge will create a modern, full-service brand performance agency under parent Omnicom Precision Marketing Group.NEW YORK, Nov. 8, 2023 /PRNewswire/ -- As one of the first digital marketing agencies, Organic today announced its merger with brand experience agency Barefoot, combining capabilities for a bold new full-service offering under Omnicom Precision Marketing Group (OPMG). The newly merged entity will carry the name Organic and will be led by former Barefoot executive Kristen Houston Hitch, who will serve as president.Organic is celebrating its 30th anniversary and it's one of the few digital marketing agencies that survived the dot-com glory days. While many of its competitors were dissolved or rolled up into other digital entities, Organic has expanded its geographic footprint and data-driven, technology-driven, consumer-centric solutions. Cincinnati-based Barefoot's performance marketing expertise and media capability will complement Organic's digital-first capabilities and creative excellence. Together, they will bring exceptional integrated expertise to their clients."With longstanding respect and admiration for one another, we're thrilled to bring these two organizations together