About

Barefoot Proximity is a creative, media, and advertising agency located in Cincinnati that focuses on building strong connections between brands and their audiences. The agency offers a wide range of services, from designing digital ads to managing large-scale advertising campaigns. Their approach emphasizes creating personalized and impactful experiences that replace generic brand interactions. Barefoot serves various clients, helping them enhance their brand presence and engage more effectively with their target markets. Unlike many competitors, Barefoot prides itself on its inclusive and diverse work environment, which they believe contributes to producing high-quality work. The company's goal is to craft meaningful brand experiences that resonate with people, ultimately driving value for both the brands they represent and their audiences.

Simplify's Take

What believers are saying

• The merger with Organic expands Barefoot's service offerings and geographic footprint, providing more opportunities for growth and client acquisition.
• Being part of Omnicom Precision Marketing Group offers stability and access to a broader range of resources and expertise.
• The leadership of former Barefoot executive Kristen Houston Hitch as president of the merged entity ensures continuity and a strong vision for the future.

What critics are saying

• The integration process with Organic may face challenges, potentially disrupting operations and client relationships.
• The advertising and media market is highly competitive, requiring continuous innovation to stay ahead.

What makes Barefoot Proximity unique

• Barefoot Proximity's merger with Organic under Omnicom Precision Marketing Group creates a unique blend of performance marketing and digital-first capabilities, setting them apart from traditional agencies.
• Their focus on eliminating meaningless brand interactions and replacing them with personalized, impactful engagements differentiates them in a crowded market.
• Barefoot's inclusive and diverse work environment fosters creativity and innovation, which is crucial for producing world-class advertising solutions.